شيتانيا ذوبل

Collaborated with DAA to improve an enhanced digital Day-of-Travel module for the mobile app, focusing on customer preferences, personalised retail offers, and loyalty services. Also, conducted surveys, interviews, and competitive analysis to provide data-driven insights, optimising DAA’s digital transformation and positioning the organisation as a leading European airport. Led requirements gathering and process improvement initiatives during digital transformation practicum at Dublin Airport Authority, optimising workflows through stakeholder workshops and competitive analysis.

Assessed a survey on public awareness, knowledge, and behaviours regarding antibiotic use and resistance, engaging 240+ consumers and 35+ healthcare professionals. Finding doctors’ role in patient education, applying quantitative reporting and interpretive editing while guaranteeing confidentiality, clear storylines, and compliance with committee policies.

Surveyed pharmacy students’ perspectives on Artificial Intelligence in pharmaceutical marketing, examining predictive analytics, machine learning, and Natural Language Processing (NLP). Analysed market responses with Evidence-based insights and rational editing, framing recommendations through business management principles, client relationship constructs, and clear written communication.