Digital Marketing and Content Specialist | English/graphic design Instructor
Esprit School of Engineering
Total years of experience :10 years, 0 Months
DIGITAL CONTENT/MARKETING SPECIALIST
SEO / SXO
Optimize website content and user experience to improve search engine rankings, making it easier for target users to find the company online and all needed information on the website. This involves keyword research, on-page optimization, UX Process, Analytics, etc.
Social Media Marketing
Managing and optimizing social media profiles by creating and curating content, running paid advertising campaigns, and engaging with the audience on platforms like Facebook, Instagram, and LinkedIn.
Online Reputation Management
Monitoring online reviews and mentions to maintain a positive online reputation for the institution.
Content Creation
Generating, developing, and producing various types of media to engage and inform a target audience.
SKILLS DEVELOPMENT TEACHER:
Graphic Design 101 instructor (electro-mechanics and Civil Engineering freshmen. 5 hours per class (7 classes)
English Instructor at Esprit School of Business (launched in 2016): teaching freshmen with pre-intermediate level of English (a placement test was done in the beginning of the academic year in order to design tailored lessons in order to improve learners’ level.
English support courses for international students
Public Speaking
Pitch and Presentation techniques
Insurance Officer in both French and English language.
Tasks:
Insurance claims and follow ups.
Executive Program (Night school) Duration: 2 years Studied Programs : Statistical analysis Consumer behavior analysis Operational strategic marketing Programming workshop (R-Python) Strategic management & Digital transition Project management: Technical foundation Digital communication Marketing research e-Business Professional efficiency & Personal development Digital law Sustainable development & Corporate social responsibility Integrated project I Strategic management & Digital transition Project management: Technical foundation Digital communication Marketing research e-Business Professional efficiency & Personal development Digital laws Sustainable development & Corporate social responsibility Web analysis Marketing data analysis e-Merchandising e-Commerce SEO policy Intercultural management Design thinking Governance of personal data
Studied Subjects British and American Drama Introduction to modern Britain Professional writing British and American Civilisation Grammar Technical writing British and American novel Syntax phonology Applied Linguistics Translation (French to English and vise versa) Psycholinguistics
