Advisor, Business Development
Intuition Intelligence Inc.
Total years of experience :24 years, 4 Months
A creative analytics startup having proprietary video virality prediction engine. Responsible for developing the business development strategy to support international expansion. Establish and manage network of business partners. Identify and negotiate third-party partnership agreements.
• Implemented strategy to onboard small content creators by adding prescriptive analytics capability.
• Successfully negotiated 2 new partner agreements in India & China within first 2 months of operations.
• Collaborated with peers to draft strategy to transform from analytics engine to a full service market place.
cultivating partnership and third-party distribution network.
• Negotiated 3 new third party agreements. Developed Alumni connect feature. Added 2 Million new users in the first year of operation.
• Collaborate with promoters to customize product offering and add new features to onboard regional language media companies.
Developed marketing and advertising solutions by integrating digital & mobile platforms with mass media platforms. Implemented new business models by analyzing customer data and feedback. Successfully led a large team in a dynamic environment involving customers, C-Level leaders, content creators, engineers, finance and legal teams.
• Identified market trend to introduce business of using mobile platform to deliver competitive exam results to students. Recovered cost within the first year of operations.
• Developed performance based mobile advertising solutions and augmented reality solutions. Helped customers improve advertising ROI. Grew business share in team revenue from zero to 2% within 2 years
• Analyzed & manipulated data to introduce the practice of organizing digital cum activations programs. Market share increased 4% and sponsorship share increased from 0% to 15% in 5 years.
• Successfully re-launched education portal of the company. Analyzed customer feedback to reposition the portal and implemented innovative revenue generation strategy. Recovered fixed cost within the first year.
Client Servicing Head, Activation Division (2004)
• Revamped the division, positioned the organization as big format Event Management Company. Revenue increased from $ 1.5 Million to $ 3Million in 2 years.
• Represented my company in pitch for ceremonies related to Commonwealth Games’10.
Business Head, Artiste Representation Division (2002)
• Founded artiste representation division, a new sub business unit in the company. Grew revenue from nil to $0.5 Million in 2 years. Enabled event management division lower cost by 10%.
I graduated from USC Marshall School of Business with specialization in International Business and Data Science. While at USC, I participated in multiple projects. Few are mentioned herewith: o Crystal Cinema Screen, Los Angeles, CA: Consulting project to deliver Asia market entry strategy, competitor analysis and potential partners screening. o Deloitte Consulting / US Cellular, Los Angeles, CA Primary research project to determine drivers of Cord Cutting in the millennial generation. o Co-authored business case on growth strategy of E-commerce industry. Case adopted by Marshall Business School. o Co-authored an ecosystem analysis for instant communication app. Analysis was focused on Slack.