Chandni Khurana

Spearhead end-to-end 360-degree marketing campaigns, integrating digital marketing, social
media, content creation, events, and stakeholder engagement to boost brand visibility,
awareness, and engagement.
- Liaise with PR agencies to execute monthly PR broadcasts, secure press interviews, and generate
editorial coverage in top industry publications, enhancing brand reputation.
- Plan and execute product launches and disease awareness campaigns, ensuring timely,
compliant delivery while driving strong market penetration and stakeholder adoption.
- Organize high-impact corporate events and stakeholder engagements to strengthen brand
presence, customer experience, and long-term relationships.
- Manage marketing budgets with focus on resource optimization and ROI maximization, delivering
cost-efficient, high-performing campaigns.
- Direct digital marketing platforms to increase audience engagement and brand consistency.
- Collaborate with external agencies and vendors to deliver high-quality, integrated marketing
campaigns and training programs that drive measurable business results.
- Ensure full compliance with pharmaceutical regulations, internal SOPs, and approval processes
across all marketing and promotional activities.
- Optimize Pharmavee CRM system to enhance data integrity, user adoption, and sales team
efficiency, resulting in improved operational performance.
- Lead CRM audits and performance reviews to improve data quality, reporting accuracy, and field
force effectiveness.

- Develop and execute 360° annual marketing plans covering print, digital, in-store, outdoor,
and social media channels.
− Create integrated marketing strategies to enhance brand visibility and drive lead generation.
− Oversee design and production of marketing assets - videos, POS materials, and brand collateral.
− Lead digital marketing efforts including SEO, SEM, PPC, and social media, ensuring performance
optimization.
− Manage end-to-end execution of events, including clinic/pharmacy openings, launches, and
activations.
− Conduct market research and competitor analysis to guide strategic decisions and ensure
compliance.
− Build strategic partnerships with to increase brand outreach and footfall.
− Lead trade marketing campaigns and staff incentive programs with suppliers to boost in-store
sales.
− Develop e-commerce growth strategies to expand sales (Noon and Amazon)

- Develop an annual marketing calendar that includes 360-degree marketing activations such as print ads,
radio ads, store/ outdoor branding, social media coverage, etc.
- Manage the design team for the design and production of marketing/branding material.
- Handle trade fair participation that includes complete stand production, build-up, event promotion and
post- event evaluation reports
- Handle major corporate events such as new store openings, product launches and acquisitions.
- Manage 3PL E-commerce business in partnerships with Noon and InstaShop
- Negotiate with the vendors/suppliers to produce cost-effective marketing and branding material.
- Handle strategic corporate tie-ups to increase brand awareness, boost sales and increase walk-ins

- Developed and implemented annual corporate communication plans, strengthening both parent
and subsidiary brand positioning across print and digital media.
- Directed external communications through PR agencies for press and editorial coverage,
maximizing positive media exposure.
- Maintained and updated the Group Intranet Portal and delivered internally focused digital
newsletters to unify communication across departments.
- Enforced corporate branding governance and consistency throughout advertising and promotional
materials.
- Coordinated high-profile events, leveraging opportunities to broaden group and subsidiary brand
reach.
- Created structured social media content calendar to align messaging and reporting outcomes
with business strategy.

- Built and executed effective annual PR plans to strengthen brand perception across print, TV,
and online platforms.
- Coordinated with media agencies to drive external communication, securing press releases
and editorial placements in key industry publications.
- Produced periodic newsletters and managed company-wide communication streams to maintain
organizational alignment.
- Oversaw content development and updates for website and social channels, contributing to a
cohesive digital footprint for the brand.
- Planned and delivered CSR initiatives, creating partnerships to enhance corporate social
responsibility and positive public image.