charbel ajaltouny

Maunfacturing and supply world wide kids license characters.

Our international license allow us to manufacture and supply tableware- homeware- kids furnitures license: Disney- Nickelodeon- Wb etc...

we works in different types based on customers demand: Direct supply to retailers or thru distributors to cover each and every market demands.

Driven sales executive responsible for accruing new business while maintaining existing relationships across the entire MENA Countries for Kids License characters (Disney, Nickelodeon, WB etc.…) in durable goods. Responsibilities included budgeting, forecasting, P&L management, sales growth and team development. Additional responsibilities included key account program development and relationship management.

•Developed and managed key distributor and salon relationships through cold calling, targeted product presentations, sales meeting presentations and relationship building strategies.
•Led new product launches, distributor sales team trainings, district store staff trainings, in-store demos, and product sampling programs.
•Coordinated with distributor stores for store manager meeting presentations, store trainings, merchandising, POP setup, and new product introductions.
•Managed field sales across a 13 Country-territory in Middle East with 14 distributors allocated in each country and direct B2B sales with big retailers (Landmark group- Emke group etc..) which involved extensive travel (up to 40%).
•Successfully exceeded yearly sales goal year over year (2016, 2017, 2018) by 18%.

Managing the total operation on daily basis.
•Resolve ethics crisis, which may occur in the working environment
•Highly responsible, effective, confident and capable in running the total operation.
•Create, review and implement business procedures which match with shareholders goals and improved the total operation performance by 30%.
•Work with department heads to assure responsiveness toward work changes and upgrade our productivity.
By setting new budget which increase our sales by 7% and profitability.
• Plan company activities to achieve main objective with stable yearly increase of 10%.
•Manage financial budgets with controlling P&L of each department.
•Handle business procurements with related department and assist on improving the purchase power which was reduced in total cost by 10%.
•Direct supervision & control: warehouse, distribution, delivery, 3PL & stock inventory.
•Hire, train, assess staff to improve the total employee performance and company commitments to achieve budgets.
•Execute administrative responsibilities by collaborating with the team which was reduced by 6% in cost.
•Attend meetings, trainings, seminars and conferences to maintain the employee performances and assure working with the company KPI’s.
•Travel different locations, meeting customers which improved our sales by 20% in

Preparing sales target and market development for each division (Textile, Light house hold)
•Implements departmental policies, goals, objectives, and procedures
•Develop and manage existing/new customer’s supplier’s portfolio
•Daily meeting with clients and follows their inquiries
•Proposing new items based on customer’s needs and yearly promotion agenda
•Perform procurement activities within established purchasing procedures by receiving requests, talking to vendors, examining price suitability, comparing specifications and receiving alternative bids to fulfill affirmative action, value analysis and other objectives
•Day to day authorizations and control of expenses and office administration in line with annual overhead budgets.
•Develops the Region strategies, business plans, budgets and resources in accordance with the company overall strategy and direction.
•Determines the region staffing requirements, and interview, hire and train new employees, or oversee those personnel processes.
•Plans and directs activities such as sales promotions, coordinating with other concerned department heads as required

Local market analysis and product line management.
•Control of pricing and stocks.
•Purchase and sales planning, control of implementation.
•Develop and manage existing/new customer’s/supplier’s portfolio
•Plans and directs activities such as sales promotions, coordinating with other concerned department heads as required

Homeware- Textile)

•Responsible for buying the best quality equipment and goods, at the most competitive prices, to enable the company to operate with higher profitability and performance
•Strong negotiation, networking and dealing with numbers, to decrease spend and increase profits. Deal with other factors like sustainability, risk management and ethical issues, which led in decreasing our stocks value by 25% and increase our profits by 4% in the first year.
•forecast levels of demand for services and products;
•keep a constant check on stock levels;
•Conduct research to ascertain the best products and suppliers in terms of best value, delivery schedules and quality;
•Liaise between suppliers, manufacturers, relevant internal departments and customers;
•Build and maintain good relationships with new and existing suppliers;
•Negotiate and agree contracts, monitoring the quality of service provided;
•Process payments and invoices;
•Forecast price trends and their impact on future activities;
•Provide presentations about market analysis and possible growth;
•Develop a purchasing strategy; to achieve company target.
•Evaluate bids and make recommendations, based on commercial and technical factors; supported by history track reports which improved by reducing our costs by 6%.
•Ensure suppliers are aware of business objectives to achieve goals which ameliorate the responsiveness of the total operation.
•Attend meetings and trade conferences to keep updated with market changes and requirements.
•Train and supervise the work of other members of staff.
•Overseeing Multi stores management across the country.

Merchandising new products per category
•Setting with the trading team the promotional activities (gondola end /promotional area
Themed promotions: Christmas - Easter - home fair, )
•Category management: ordering, merchandising, customer Complains follow - up
•Continuous coordination with the supply unit and central warehouse
•Supervising store management operations with my team (20 persons

Responsible for all hard goods department: electronics, home collection, Baby section, garments, shoes, bags, etc…
•Prepare all suppliers orders
•Merchandising guidelines through planograms
•Set promotions in coordination with hard goods duty manager & trading team
•Monitor the supplier’s stocks & re-order
•Visit the market to check prices & promotions
•Supervising daily operation on floor
•Insure meeting customer complaints as much as possible

Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning.
•Manage and increase the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements in each function as well as coordination and communication between support and business functions.
•Play a significant role in long-term planning, including an initiative geared toward operational excellence which increased productivity by 20% and reduced head count by 10%
•Oversee overall financial management, planning, systems and controls.
•Supervise and coach office manager on a weekly basis.

Financial Management
•Direct annual budgeting and planning process for the organization's annual budget with MD
•Oversee monthly and quarterly assessments and forecasts of organization financial performance against budget, financial and operational goals. Oversee short and long-term financial and managerial reporting.
•Managing day to day processing of accounts receivable and payable.
•Reconciling monthly activity, generating year-end reports.
•Ensure that Accounting Department requests are resolved and communicated in a timely manner to internal and external parties.
•Develop long-range forecasts and maintain long-range financial plans.