Charbel Aoun

Negotiate prices, details of delivery and choice of goods regarding to the needs of the retail branches.
• Reviewing and revising forecasts on weekly basis to allocate merchandise according to sales statistics and consumer demand.
• Spend time on selling floors to track product performance and follow up on the products.
• Organize training sessions for sales personnel to enhance product knowledge
• Work alongside with customer service to achieve customer’s requests and needs.
• Place orders depending on the demand of consumers and look for new brands to be introduced to the stores.
• Generate reports to study the gross margin, sell through and sales of the brands
• Develop detailed business plans and reports (budgets, sales forecasts and service delivery requirements) to facilitate the follow up of transactions and enhance buying process.
• Distribute goods received to respected stores based on selling ability
• Developing a strong brand with high visibility and value while monitoring market trends and overseeing advertising and marketing activities to ensure brand equity. Main Brands: GoPro, Lytro, 5-11, Scubapro Roces Oakley Lego (…)
• Responsible for planning and selecting a range of products to sell in retail outlets, as well as for the Whole division.
• Consider budgets, customer demand, market trends, store concept, prices, and quality when making purchasing decisions.
• Preparing the team for the new Branch in 2011 (Haret Hreik)
• Preparing the team for the new Branch in 2012 (Elissar)
• Preparing the team for the new Branch in 2013 (Beirut Souks)
• Preparing the team for the new Branch in 2014 ( Kaslik, Sin el Fill, Zaarour)
• Visiting Mike Sport Iraq and implementing a market study on buying power and sales technique
• Attending ISPO Munich-Germany 2012
• Attending sales meetings Oakley SS13/14 and AW12/13/14 (placing Orders)
• Attending Scubapro Seminar 2013 ( Antibes France)
• Attending GoPro Sales Meeting 2013 ( Leo gang Austria)
• Attending ISPO Munich-Germany 2014
• Attending GoPro Sales Meeting Frankfurt Germany 2014
• Attending Canton Fair China Guangzhou 2014
• Attending DEMA Show Las Vegas USA 2014
• Attending ISPO Munich- Germany 2015
• Attending Seac Sub Training Seminar For Scuba diving and spearfishing equipment maintenance
• Attending GoPro Global Distributor Summit Barcelona 2015
• Preparing the team for the new Branch in 2015 Cyprus
• Implementing GoPro National Retailers Seminar 2015
• Preparing the team for the new Branch in 2015 Benin ( Cotonou )
• Attending Canton Fair China Guangzhou 2015
• Attending Scubapro Seminar -France Paris 2016
• Attending GoPro global Seminar Colorado US 2016
• Attending Canton Fair China Guangzhou April 2016
• Implementing Market Study and opening new market in Jordan Aqaba 2016
• Attending Canton Fair China Guangzhou October 2016
• Attending CES Las Vegas 2017
• Attending Outdoor Retailer Salt Lake City Utah 2017
• Attending Sports Expo Denver Colorado 2017
2 of 2
• Attending Shot Show Las Vegas Nevada 2017
• Attending Dusseldorf boat Show 2017
• Attending Nuremburg Toy Fair 2017
• Attending Ispo Munich 2017

• Negotiate prices, details of delivery and choice of goods regarding to the needs of the retail branches.
• Reviewing and revising forecasts on weekly basis to allocate merchandise according to sales statistics and consumer demand.
• Spend time on selling floors to track product performance and follow up on the products.
• Organize training sessions for sales personnel to enhance product knowledge
• Work alongside with customer service to achieve customer’s requests and needs.
• Place orders depending on the demand of consumers and look for new brands to be introduced to the stores.
• Generate reports to study the gross margin, sell through and sales of the brands
• Develop detailed business plans and reports (budgets, sales forecasts and service delivery requirements) to facilitate the follow up of transactions and enhance buying process.
• Distribute goods received to respected stores based on selling ability
• Developing a strong brand with high visibility and value while monitoring market trends and overseeing advertising and marketing activities to ensure brand equity. Main Brands: GoPro Scubapro, Razor, Roces, Lego, Oakley ....
• Responsible for planning and selecting a range of products to sell in retail outlets, as well as for the Whole division.
• Consider budgets, customer demand, market trends, store concept, prices, and quality when making purchasing decisions.
• Preparing the team for the new Branch in 2011 (Haret Hreik)
• Preparing the team for the new Branch in 2012 (Elissar)
• Preparing the team for the new Branch in 2013 (Beirut Souks)
• Representing the company in several international sales meetings
• Visiting Mike Sport Iraq and implementing a market study on buying power and
• Attending ISPO Munich-Germany 2012
• Attending sales meetings Oakley SS13/14 and AW12/13/14 (placing Orders)
• Attending Scubapro Seminar 2013 ( Antibes France)
• Attending GoPro Sales Meeting 2013 ( Leo gang Austria)
• Attending ISPO Munich-Germany 2014

• Was part of the pre-opening team and opening team.
• Promotes sales by demonstrating merchandise and products to customers
• Helps customers by providing information; answering questions; obtaining merchandise requested; completing payment transactions; preparing merchandise for delivery.
• Attracts customers by originating display ideas; following display suggestions or schedules; constructing or assembling prefabricated display properties; producing merchandise displays in windows and showcases, and on sales floor.
• Trains store staff by reviewing and revising orientation to products and sales training materials; delivering training sessions; reviewing staff job results and learning needs with retail store manager; developing and implementing new product training
• Maintains inventory by checking merchandise to determine inventory levels; anticipating customer demand
• Preparing staff schedule
• Maintains quality service by establishing and enforcing organization standards

• Coordinate details such as store openings, and marketing events to promote a certain brand
• Calculate budgets and ensure they are adhered to.
• Book talent, including musicians, bands, and disc jockeys.
• Select chefs or catering companies to prepare food for event.
• Schedule speakers, vendors, and participants.
• Coordinate and monitor event timelines and ensure deadlines are met.
• Initiates, coordinates and/or participates in all efforts to publicize event.
• Prepare presentations.
• Negotiate and secure event space.
• Secure sponsorships.
• Create invitee list. And send out invitations and manage RSVP list.
• Manage correspondence during the event to ensure everything is working smoothly
• Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations.
• Keep inventory of backdrops, projectors, computers, and other display materials