CXO - HEAD OF STRATEGY AND PARTNERSHIPS
SCREENS INTERNATIONAL
Total years of experience :16 years, 7 Months
A global media localisation provider with extensive expertise in subtitling, translation, dubbing, voice-over, media processing & content distribution in the MENA
• Created & revamped Screens International's digital presence through an informative & an eCommerce website hence creating the first localisation eCommerce
website in the region
• Created, negotiated & finalised contracts, terms of commercial relationships & distributorships with top tier broadcasters & content providers
• Handled the budgeting, KPIs & managed P&L & drew corporate financial behavioural strategies between the different entities & international offices (Lebanon,
France, Canada, UK, British Virgin Islands & Panama)
• Supervised & managed the teams (operations, subtitling, dubbing, HR, distribution, accounting)
• Created & managed new & old partnerships positioning Screens International as a top partner
• Created, led, managed & designed marketing, media content for digital & social media platforms creating brand identities & promoting brand awareness
• Handled the full scope of corporate operations & troubleshot common & uncommon operational, strategy, commercial, financial, design, deliveries & HR practices
• Advised & closely consulted the Owner / CEO on strategic, management & investments decisions
• Founded & launched the French & UK branches from the grounds up by handling all company creation procedures (corporate legal, employment contracts, operational
strategies, hiring managing directors, linking teams, hiring & testing subtitlers)
• Managed the EU branches while orchestrating all kind of inter-branch operations & relationships
ACHIEVEMENTS:
• Drew & designed the websites from scratch & created the first localisation eCommerce website in the region
• Anticipated policies & actions & advised the board into taking the necessary actions considering new economic & political restrictions
• Orchestrated the launch & management of the EU offices & implemented an action plan of cooperation & operations between all entities in less than 6 months
• Interviewed & hired new managing directors as well as new local team members
• Succeeded to open through heavy negotiations foreign bank accounts for different entities to avoid workflow interruptions during the Lebanese economic haircut
One of the leading French radio stations in Lebanon since 1989. 90.5 FM
• Live radio host on Light FM Lebanon talking about the latest tech news & local startups
• Researched & analysed tech news
• Interviewed investors & new startups
• Participated in product & startups focus groups
• Initiated the startup publicity package & negotiated terms with new clients
ACHIEVEMENTS:
• Introduced a new segment on the daily morning show: La Bonne Humeur
• Became a reliable reference when it comes to the latest technologies & innovation
An agency for creating original mobile applications & online platforms for e-commerce, retail & gaming
• Created apps & online platforms while closely working with developers & graphic designers. Launched the first gaming auctions website in the region which was sold to
an investor for $120M
• Translated clients’ ideas into actual mobile applications & websites (from inception & creation to delivery & maintenance)
• Heavy QA & testing of finished products
• Created, managed & designed social media platforms
• Continuously monitored performance of online products
ACHIEVEMENTS:
• Led a team of 5 developers & 4 graphic designers to create, produce & release the best versions of apps & websites
• Initiated & worked closely with Cypriot legal entities for company registration & creation
• Incorporated the company against stringent financial & regulatory requirements in Cyprus
• Opened bank accounts in Cyprus in less than 2 days which has never happened before
A venture with the aim to source, study, research, adapt, trade & distribute patented & innovative high tech & CE in the Levant & Gulf
• Sourced the latest high tech novelties; analysed markets while generating realistic budget forecasts & setting sales strategies & programs
• Negotiated & finalised contracts, terms of trade & distributorships with more than 15 international suppliers handling more than 30 brands & 300 SKUs while
managing over 250 retailers all over the Levant area
• Handled the budgeting, KPIs & managed P&L; started with a $1MM investment & succeeded to grow to an $8MM turnover in less than 7 years
• Managed the sales-force & staff. Hiring, supervising & training (trained more than 300 product associates in sales, research, marketing, new technologies & consumer
behaviour)
• Managed & supervised import/export & distribution logistics including shipping, customs clearance, inland transportation & deliveries through tight & challenging
local trade policies
• Created, led, managed & designed marketing, media content & collaterals for digital, print & social media platforms through traditional & alternative routes creating
brand identities & promoting brand awareness
• Oversaw the market product implementation, display, stock management, allocations & distribution, invoicing & payment collections
• Adapted the brands / products to the targeted markets (though collaborations with manufacturers & suppliers: from initial product inception, usage & design to
packaging, users’ manuals & translations between Taiwan, Hong Kong & S. Korea)
• Supervised & managed all legal & regulatory affairs, contractual compliance & customer service deliverables
ACHIEVEMENTS:
• Anticipated market trends & brought new technologies to the region making CS Trading a trend setter especially when it came to mobile pico & laser projection & etransport;
hence repeatedly surprised the market & clients
• Was the first one to introduce the pre-orders scheme in Lebanon
• Was among the first ones to initiate digital advertising in Lebanon & introduced social media purchase orders
• Grew the CS trading headcount from 3 to 30 active & loyal associates
An Insurtech subsidiary of CS Trading SARL; the only & first bureau to offer cover & protection policies for smart phones & tech devices in Lebanon
• Created the cover programs & packages from ground zero through an adaptation of conventional mobile insurance schemes to the local market & clients’ commercial
cultures & behaviour
• Created the structure of polices & claims & automated a cloud management system & processed clients' claims & devices testing & controlled investigations with
concerned parties in case of suspicious claims
• Negotiated & managed avant-garde commercial agreements covering more than 20 official telecom authorized resellers & distributors
• Trained & formed over 100 in-house & retailers’ key managers to fully comprehend & manoeuvre Eprotekt as a new additional service on the market
• Designed, created & handled all EProtekt brand creation & marketing (logo, website, stationary, policies, cards, printing, social media platforms & digital advertising) as
well as the management of EProtekt website activity & awareness through eprotekt .com & protekt.today
• Handled all financial aspects of the EProtekt program
ACHIEVEMENTS:
• Introduced & implemented this new concept on the Lebanese market
• Executed all legal literature & financial procedures
• Eprotekt mimics the mobile insurance & was chosen against one of the biggest international insurance companies offering the same service. Eprotekt has been
monopolising the Lebanese market in less than a year despite several competitive attempts of replicas
An independent subsidiary of CS Trading SARL dealing with repairs & maintenance of in-house brands & handles outsourced repairs through a team of 4 highly
skilled technicians
• Supervised & drove-in repair inquiries & helped offer technical consultancies & succeeded in handling the maintenance of the ATM networks of the top 2 leading
Lebanese banks
• Built a cloud repair tracking system
• Managed the team & supervised the testing of repaired units while dealing with demanding clients with tight deadlines
• Drafted, issued & negotiated maintenance contracts & periodical repair packages
• Managed the pricing, invoicing, collections & financials
A venture of CS Trading SARL in Erbil, Iraq to introduce new technologies to the Kurdish market
• Coordinated & organised shipping, clearance & deliveries through extremely different & stringent trade structures due to political & economical restrictions
• Designed & co-launched CS Tech boutique in Family Mall considered as the first tech oriented space
• Trained & formed the CS Tech staff of 10 sales associates & managers as well as over 20 potential local sub-dealers
• Created, managed, designed & supervised marketing, media content & collaterals for digital, print & social media platforms
• Coordinated with local public key entities for importing their needs of security, protection & tech products
ACHIEVEMENTS:
• Started with a $1MM investment & succeeded to grow to a $3MM turnover in less than 3 QTRs
• Introduced the latest tech products to a raw & challenging market like Iraq (from wireless devices, to laser, projection & e-transport)
• Was contacted on numerous occasions by the Kurdish ministries of interior & defense to assist in transforming the ministries to be more advanced & secured though
surveillance systems, jammers, car GPS trackers, monitoring & remote maneuvering as well as advanced personal protection products
Fransabank Group banking & finance dates back to 1921 with 125 branches in Lebanon France, Algeria, Syria, Sudan, Belarus, Cyprus, Iraq, Libya & UAE
• Studied & assessed foreign banks' profiles with a concentration on Iraqi, Kurdish & Arab banks
• Assisted in the letters of credit procedures
• Assisted in the letters of guarantee procedures
• Studied & assessed the Lebanese banks' financials
The largest construction company in the Middle East ranking among the top 25 international contractors
• Processed orders from construction sites worldwide for machineries, heavy construction equipment & vehicles
• Assessed quotations & pricing from international machinery & vehicle suppliers; negotiated & haggled to obtain the best deals
• Generated price / specifications related comparative studies
• Followed-up on approvals, shipping & payments
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