Charlene Fernandes

Social Media
• Community Management - Facebook, Twitter, Instagram and YouTube.
• Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Developed integrated social media strategies that achieved client goals. (Taste of Dubai, Dubai Food Festival and Taste New Zealand Chef of the Year Competition 2016)
• Social Media monthly content plan for all clients.
• Setting up and optimizing client pages within each platform to increase the visibility.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Submitting monthly reports of the growth, trends and achievements on all the platforms.
• Live social media coverage on Twitter and Instagram from events. (Images and video coverages/interviews and quotes from speakers).
• Worked closely with the sales and events team to implement barter deals on social media platforms.
• Worked on Etisalat Kids Run prelaunch campaign - Social Media, Website and Email Direct Marketing.

Website Updates
• Worked closely with the web development team and shared inputs for redesign and improvement on various websites
• Provided content when required for all pages.
• Coordinated with editors and website team for daily updates.
• Major participation in recreating and making changes in the Etisalat Kids Run website.
http://etisalatkidsrun.com/

Email Direct Marketing Updates
• Worked closely with the EDM team and shared inputs for redesign and improvement on various EDMs.
• Provided content for EDMs for most of the clients. Major inputs in the Taste New Zealand Chef of the Year 2016.

- Social Media Content Plan
- Development and Implementation of Digital Strategy
- Development and Implementation of Content Calendar, including postings on agreed digital channels
- Analysis and Reporting for all activities related to digital
- Monitoring and Maintaining Social Media Assets - look and feel and content
- Customer Care - timely responses to customers’ comments and complaints
- Contest planning, implementation and analysis.

Community Management - Facebook, Twitter, YouTube and Instagram. Indepth knowledge about Linkedin, Foursquare and Google+.
Posting, Monitoring and Engaging on behalf of the client.
Replied to comments and questions from fans.
Enquiry responses.
Escalated any query/complaint to the client and if unanswered brought to SMM notice for proper action.
Created campaigns and contests for interaction on all social media platforms.
Winners announcement for contests held on the different platforms.
Followed up of content plans for the client from the copy writers.
Created content for all platforms.
Transferred English content to Arabic translator and posted the same after translation. Has basic knowledge of the Arabic script.
All plan and reports for the fan page sent for approval for review and discussion.
Sent Weekly and Monthly Reports for all social media channels managed.
Worked on campaigns reports and sent out to clients at the end of each campaign on brand pages.
Active member in brainstorming concepts, contests ideas and also initiated ideas for applications.
Tracked, reported and measured on key performance indicators and identify recommendations and
opportunities for improvement.
Identified trends in the social media sphere.
Shared Best Practices
Worked closely with the creative team to create design based on the brands requirement.
Connected with company teams in Kochi and Bangalore for exchange of ideas in digital for clients benefits on both ends

Website Updation
Worked on back end to update existing news on the website.

➢ Account Associate July 2011 - March 2012
Hanmer MS&L Communication Private Limited, Mumbai
• Managed Public Relationship activities single handedly for Marriott Properties in Mumbai and Goa namely Renaissance Mumbai Convention Centre Hotel and Goa Marriott Resort & Spa.
• Managed FAM Trips for Editors/Journalists to experience the various properties.
• Handled Public Relationship for the Media Events at the JW Marriott, Juhu - Mumbai.
• Managed Public Relationship activities for Soul Adf Food Products.
• Managed Network clients from Mumbai namely Mahindra Home Stay, Courtyard by Marriott - Chennai and JW Marriott - Delhi.
• Handled Public Relationship activities for Onboard Travel Mart - Mumbai 2012.
• Secured Cover stories for clients in Magazines (Life Style Magazines, Hospitality and Travel Magazines, Food Magazines and In-flight Magazines) namely Food and Nightlife, Hotelier India, Hospitality Biz, Trav Talk, Travel + Leisure, Grazia, Harper's Bazaar,
Asia Spa.
• Secured stories for online hospitality, travel and food related websites.
• Secured coverage on television for promotional activities and location courtesy of Renaissance Mumbai Convention Centre Hotel in Star News, Food Food, Khana Khazana.
• Written press releases and articles for newspapers namely Bombay Times, Mumbai Mirror, Hindustan Times Café, DNA After Hrs, Mid-day, The Asian Age - The Mumbai Age and The Afternoon.
• Devised PR plans Weekly reports, Monthly reports as well as monthly plans for the various properties.

➢ Public Relationship Intern April 2010 - May 2010
Reliance - Big Pictures
• PR activity for the Bollywood movies 'Kites' and 'Raavan'.
• Worked on daily data collection on footage of the movies covered on Televison, Internet, Newspapers and Magazines.
• Organized Press Conference for the DVD launch of 'My Name is Khan'.
• Been an active member in organizing individual interviews of the star cast of 'Kites'.
• Helped in Overseas PR with transfer of promotional gifts of the movies.

EMPLOYMENT HISTORY
➢ Worked as Volunteer for the World Performing Arts team in 2010 for 'Malhar' - at St. Xavier's College Mumbai intercollegiate festival.
➢ Worked as Volunteer for the Public Relation team in 2009 for 'Malhar' - at St. Xavier's College Mumbai intercollegiate festival.