Charles Makhoul

-Oversaw brand identity and marketing materials across 6 US franchise locations to
maintain a consistent look and feel across all locations.
-Directed high-impact experiential marketing activations and private events engineered to
capture local market share, accelerate foot traffic, and scale brand equity.
-Orchestrated high-tier public relations and strategic co-branding frameworks with
premium stakeholders to maximize institutional market presence.
-Utilized data-driven market intelligence to forecast commercial targets, optimize creative
campaign budgets, and consistently exceed high-level brand KPIs.
-Built and mentored an elite, cross-functional creative and production team of 6, driving
high-output talent architecture and maximized campaign efficiency.

-Managed a fast-paced marketing team, sharpening customer messaging to consistently
maximize brand output and scale regional revenue pipelines.
-Acted as the main point of contact for high-value accounts, handling public relations and
marketing campaigns for major international NGOs like Amnesty International and World
Vision.
-Assisted in regional recruitment and interviewed over 100 professional candidates; named
Best Recruiter for driving high talent engagement and staff retention.
-Conducted regional site visits across East Coast offices to audit local marketing workflows,
evaluate team performance, and ensure strict compliance with corporate brand guidelines

•Focused on educating and improving children’s social skills as well as athletic abilities through a diverse range of social activities and sports.
•Coordinated social activities and games that are appropriate for each age group and formed daily morning meetings with other staff members to organize and go over the camp schedule.
•Managed time for nourishment, enjoyment and rest for both children, coaches and staff members.