Marketing Head
Total years of experience :21 years, 10 Months
eJOHRI
A marketing & business leader, managing B2C, B2B marketing & growth, with
ownership of customer engagement, acquisition, customer experience (CX) and
strategy.
Highlights:
* Scaled eJOHRI’s omnichannel customer engagement in a few months, driving top
line sales to 8 digits.
* Introduced new digital and offline marketing initiatives, demand generation,
performance marketing tactics, partnerships/alliances & PR, increasing brand
salience and awareness by 2x.
* Improved marketing efficiency (ROI) and reduced consumer acquisition cost by
60% and seller by 45%.
* Optimized customer platform, launched PWA, mobile app, reduced friction thus
improving customer experience across platforms and increased engagement by 2x.
* Currently working on platform monetization, automation and institutionalizing best
practices, processes for better business outcomes
Self Employed
Embarked on an entrepreneurial journey, supporting agencies/brands in their customer
growth initiatives. Assisted & advised two early stage start-ups.
Key Responsibilities :
* Providing guidance on business & marketing strategies, segmentation, processes
etc. required for a startup.
* Support with strategy on marketing, value propositions, customer acquisition,
engagement plans, product portfolio, UI/UX design and roadmaps.
* Co-create effective and creative social/digital marketing strategies for FMCG and
lifestyle brands based on the client requirements.
* Guide on best practices for brand building, content & design, media planning
efficiency, innovations etc. for increasing customer engagement with the brand
TOPSGRUP
Was a part of the business leadership team, leading marketing for Topsgrup’s global
home services business as
Led end-to-end marketing (B2C, B2B) for PayPal India, with responsibilities of overall
portfolio growth, customer (consumer & seller) acquisition, engagement and brand
salience.
Highlights:
* Adopted a unique segmentation strategy, introduced new initiatives, product/digital
growth hacks and increased consumer activations by 6x & merchant by 3x.
* Enhanced customer experience across desktop, mobile and optimized paid &
owned distribution channels, reducing customer acquisition cost by 55%.
* Launched PayPal India’s first brand campaign ‘New Money - Switch to New’ with
customized messaging, new value props and innovations; Increased brand lift by
2%.
* Designed and developed a 3600
, comprehensive integrated marketing strategy
including brand positioning, value props, digital & traditional media plans for the
domestic business launch.
* Strategized and co-created a custom CRM marketing program for India, with key
focus on customer engagement & retention, increasing marketing revenue
contribution by 30%.
* Instituted brand health tracks, market research for customer insights.
* Developed new merchant & consumer value propositions for India; partnered with
CS ops for improving NPS.
Reliance ADAG)
Built and spearheaded Zapak’s brand solutions business, creating additional revenues
and a roster of marquee brands. Was part of the founding team, leading end-to-end
digital marketing efforts for the org.
Highlights:
* Founded ‘Zapak Social Connect’ - the brand solutions (digital & offline) business
arm, driving revenues and built a rich portfolio of large FMCG brands.
* Conceptualized and executed award winning online/offline/social campaigns for
brands of Pepsico, Unilever, USL, Michelin, and Reliance Entertainment.
* Designed and executed unique digital marketing strategies for customer acquisition
and engagement for Zapak.com, Zapakmail and MMOG games with highly efficient
CAC’s (customer acquisition cost).
* Collaboratively developed a unique adtech (Zapads) and analytics platform (ZEUS)
for various digital advertising and analytical requirements of marketing, product and
finance
Was responsible for leading online advertising (adtech) ops and ad innovations for the
org.
Highlights:
* Introduced various rich media ad formats, driving 15% higher revenue.
* Piloted and implemented contextual advertising in a search environment.
* Optimized website inventory and implemented new processes for streamlining
advertising
Was responsible for analysis & updation of the database and other front-end
validations on the company’s software.
Highlights:
* Developed an automated module for inventory control using the existing database.
* Compiled product data used for extensively selling and marketing the product
My key responsibility was marketing and space selling for Exporters Yellow Pages, in
print media and on digital ( http://www.trade-india.com )
.