Senior Brand Manager
VTech Electronics
Total years of experience :24 years, 7 months
Managing 5 global brands within VTech, I have been able to able to increase each range size on average of 65% Year on Year, allowing us to become No1 Infant Retailer for the 1st time in over 25 years.
Managing the budgeting and Forecasts with Licensers and retailers for both 2014/15 simultaneously whilst also developing new 2016 brands.
Project management and development of annual marketing plans, in addition to promotional planning.
Weekly analysis of NPD data to ensure all objectives and future plans are on track to deliver.
Senior Brand Manager: VTech Electronics- September 2012- Present day
* Managing 5 global brands within VTech, I have been able to able to increase each range size on average of 65% Year on Year, allowing us to become No1 Infant Retailer for the 1st time in over 25 years.
* Managing the budgeting and Forecasts with Licensers and retailers for both 2014/15 simultaneously whilst also developing new 2016 brands.
* Project management and development of annual marketing plans, in addition to promotional planning.
* Weekly analysis of NPD data to ensure all objectives and future plans are on track to deliver.
Account Director: M&C Saatchi (LIDA) - September 2009- September 2012
• Via my in-depth strategic understanding of Boot's objectives I develop and implemented a complex CRM programme for the Opticians sector of the business. Whilst also managing the Saatchi's objectives of developing integrated award winning work.
• Management of the forecasts and scope of work provided impressive results and return on marketing investments for one of the biggest accounts in the company. Whilst also ensuring targets for account/s are met and exceeded - through effective resource planning, estimating and delivery.
• Briefing and working closely with other advertising agencies I established a strong understanding of multiple PR, ATL and BTL activities. Whilst also developing my skills within eCRM, real time, media planning and creative production within the retail, B2B and B2C sides of the business.
• I proved my ability in managing a strong committed team whose performance and workload management is always under complete control.
Account Executive: Proximity London- August 2007 - September 2009
• After successfully attending a vigorous three stage assessment centre in order to obtain the graduate position from a nationwide search.
• My time was upon worked across both B2B and B2C integrated campaigns, both of which included various solely digital projects.
• I gained invaluable experience of working upon two extremely sensitive, and high profile winning pitches for the Royal Mail and COI.
• I take pride within the strong relationships I created between my clients and the agency, this relationship aided in the up selling of ideas, allowing for more revenue to enter the agency. In addition to illustrating to clients that I am constantly thinking of ways to aid and develop their internal targets, further cementing our relationship
MA Advertising and Marketing 2006-2007 IDM Certificate in Direct and Digital Marketing Absolute Essentials in Direct Marketing Certificate Leeds University Business School
BA Hons English 2:1 2002-2005 Leeds University
4 A Levels, 10 GCSE's (Including Math's and English) 1998-2002 Newcastle-Upon- Tyne Church High School