Charlotte Johnson, Senior Brand Manager

Charlotte Johnson

Senior Brand Manager

VTech Electronics

Location
United Kingdom
Education
Master's degree, Adverting and Marketing
Experience
24 years, 7 months

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Work Experience

Total years of experience :24 years, 7 months

Senior Brand Manager at VTech Electronics
  • United Kingdom
  • My current job since September 2012

Managing 5 global brands within VTech, I have been able to able to increase each range size on average of 65% Year on Year, allowing us to become No1 Infant Retailer for the 1st time in over 25 years.

Managing the budgeting and Forecasts with Licensers and retailers for both 2014/15 simultaneously whilst also developing new 2016 brands.

Project management and development of annual marketing plans, in addition to promotional planning.

Weekly analysis of NPD data to ensure all objectives and future plans are on track to deliver.

Senior Brand Manager at VTech Electronics
  • September 2012 to March 2014

Senior Brand Manager: VTech Electronics- September 2012- Present day

* Managing 5 global brands within VTech, I have been able to able to increase each range size on average of 65% Year on Year, allowing us to become No1 Infant Retailer for the 1st time in over 25 years.
* Managing the budgeting and Forecasts with Licensers and retailers for both 2014/15 simultaneously whilst also developing new 2016 brands.
* Project management and development of annual marketing plans, in addition to promotional planning.
* Weekly analysis of NPD data to ensure all objectives and future plans are on track to deliver.

Account Director at M&C Saatchi (LIDA)
  • September 2009 to September 2012

Account Director: M&C Saatchi (LIDA) - September 2009- September 2012

• Via my in-depth strategic understanding of Boot's objectives I develop and implemented a complex CRM programme for the Opticians sector of the business. Whilst also managing the Saatchi's objectives of developing integrated award winning work.
• Management of the forecasts and scope of work provided impressive results and return on marketing investments for one of the biggest accounts in the company. Whilst also ensuring targets for account/s are met and exceeded - through effective resource planning, estimating and delivery.
• Briefing and working closely with other advertising agencies I established a strong understanding of multiple PR, ATL and BTL activities. Whilst also developing my skills within eCRM, real time, media planning and creative production within the retail, B2B and B2C sides of the business.
• I proved my ability in managing a strong committed team whose performance and workload management is always under complete control.

Account Executive at Proximity London
  • United Kingdom
  • August 2007 to September 2009

Account Executive: Proximity London- August 2007 - September 2009

• After successfully attending a vigorous three stage assessment centre in order to obtain the graduate position from a nationwide search.
• My time was upon worked across both B2B and B2C integrated campaigns, both of which included various solely digital projects.
• I gained invaluable experience of working upon two extremely sensitive, and high profile winning pitches for the Royal Mail and COI.
• I take pride within the strong relationships I created between my clients and the agency, this relationship aided in the up selling of ideas, allowing for more revenue to enter the agency. In addition to illustrating to clients that I am constantly thinking of ways to aid and develop their internal targets, further cementing our relationship

Education

Master's degree, Adverting and Marketing
  • at University of Leeds
  • September 2007
Diploma, Direct and Digital Marketing
  • at Leeds University Business School
  • January 2007

MA Advertising and Marketing 2006-2007 IDM Certificate in Direct and Digital Marketing Absolute Essentials in Direct Marketing Certificate Leeds University Business School

Bachelor's degree, Hons English
  • at Leeds University
  • January 2005

BA Hons English 2:1 2002-2005 Leeds University

High school or equivalent, s and English
  • at Tyne Church High School
  • January 2002

4 A Levels, 10 GCSE's (Including Math's and English) 1998-2002 Newcastle-Upon- Tyne Church High School

Specialties & Skills

Languages

English
Beginner

Hobbies

  • Running and Fitness, socializing,
    IDM Certificate in Direct and Digital Marketing Absolute Essentials in Direct Marketing Certificate Completed 2 Marathons in the last year!