cherish kathuria

• Operate a Dubai-based social media agency serving clients across F&B, lifestyle, and fashion sectors.
• Manage end-to-end content operations for clients including Snaap DXB, Off the Street Coffee, and Teatro Cafe
JVC, covering strategy, production, editing, scheduling, and reporting.
• Developed and executed a Gen Z-style brand narrative video for Off the Street Coffee, directing on-site shoot and
post-production.
• Produced full content strategies, video concepts, and scripts across multiple verticals, driving client accounts from
zero to consistent monthly growth.

• Managed full content pipeline: strategy, scripting, video editing, caption writing, and scheduling.
• Achieved 30, 000-40, 000 Instagram interactions in the first month through optimised content and posting
strategy.
• Aligned all content with influencer brand voice, building audience trust and sustained engagement growth.

• Led end-to-end social media operations across football and swimming programs: planning, on-site shooting,
editing, and publishing.
• Developed trend-driven content strategies ensuring consistent brand identity and follower growth across
Instagram and other platforms.
• Handled caption writing, scheduling, and monthly performance analysis.

• Produced high-quality makeup tutorials, transitions, and promotional content for Instagram, TikTok, and
YouTube.
• Created seamless transition sequences and behind-the-scenes content aligned with a consistent brand aesthetic.

• Edited tutorials, vlogs, and lifestyle videos with a focus on pacing, storytelling, and audience retention.
• Optimised video structure and thumbnail design to support subscriber growth and maximise organic reach.

• Created short-form and long-form food content, scripts, and captions driving measurable engagement and
follower growth.
• Managed social accounts with a focus on community building and authentic storytelling.

Neat
• Planned and executed social media campaigns; curated brand feed to drive follower growth and build brand
recognition.
• Created content showcasing products while establishing a coherent and recognizable visual identity.

• Produced service highlight videos, client testimonials, and pet care content for social platforms.
• Managed Google My Business profile and responded to reviews to strengthen local online reputation.