Chhavi Sharma

• Developed and executed 360-degree marketing campaigns across paid media, influencer activations, OOH, print, radio, e
commerce content, and on-ground assets — managing all channels simultaneously for national product launches
• Managed $480K+ integrated marketing budget — allocated across channels, tracked ROI at each stage, and reallocated spend
mid-flight based on performance data
• Led influencer and creator activation strategy — briefed 50+ creators across tiers, managed content approvals, and drove 4.5M+
views with measurable conversion to action
• Collaborated with creative, media, and production agencies to develop seasonal campaign assets — managed briefing process,
timelines, and delivery across 10+ external partners
• Conducted primary consumer research to identify market trends and audience segments; translated findings into messaging
frameworks adopted across all campaign touchpoints
• Ensured brand consistency across all touchpoints — from digital and social to in-store and press materials — through cross
functional coordination with creative, product, and commercial teams

• Supported 360-degree global brand campaign featuring international celebrity Radhika Madan — coordinated creative agency,
media agency, production house, and PR team end-to-end from brief to post-campaign analysis
• Executed Bigg Boss brand integration — one of Indias largest entertainment platforms — delivering 100M+ impressions and 30%
brand recall lift (verified pre/post tracking study)
• Led new product launch GTM across paid media assets, e-commerce content (Nykaa, Amazon, Blinkit), influencer seeding, in-store
assets, and trade activation — achieved DRR ~300 in Month 1
• Drove Gen Z brand repositioning — translated 100+ consumer interviews into seasonal storytelling framework, influencer mix
strategy, and content playbook; resulted in 28% engagement uplift
• Managed performance marketing across e-commerce platforms — optimised bids, creative assets, and listing content to improve
ROAS and category market share

• Developed and executed integrated brand marketing campaigns for lifestyle properties — aligned editorial storytelling with
commercial objectives to drive 30% revenue growth
• Built and managed relationships with brand partners and agency stakeholders — sourced, negotiated, and activated $120K+ in
strategic partnerships across lifestyle categories
• Identified content-commerce opportunity — pitched, launched, and scaled a branded content vertical that became a recurring revenue
and brand awareness stream within one quarter