Chiao Yu Wang

Driving successful marketing strategies across real estate, payment solutions, EV charging solutions. Overseeing and executing comprehensive marketing campaigns, including exhibitions, social media, content creation, and event planning. Delivering exceptional results and building strong partnerships with stakeholders.

• Successfully organised and executed company stands at events like Seamless Exhibition 2022/ 2023, demonstrating skills in curation, time management, and communication. Resulting in a 220k signed card volume and the potential for strategic partnership with UAE Government Transportation Authorities.

• Demonstrated adaptability and problem-solving skills by curating company stands for the Annual Investment Meeting Congress 2023 within a weeks notice. Successfully leveraged innovative strategies to secure a partnership with Sustainability City and identified the sales potential of 300 EV chargers.

• Collaboratively implemented a content calendar for social media channels, utilizing LinkedIn Ads and Meta Business Suite, leading to a 900% increase in followers and a 600% surge in post impressions per month.

• Collaborated with TikTok Middle East and influencers to execute a successful digital marketing campaign for an online game, achieving over 3 million views on TikTok and generating more than 10, 000 app downloads. Utilised in-depth knowledge of social media analytics platforms to optimise performance.

• Efficiently helped roadshow events for Lotus Group under time constraints, leveraging stakeholder relationship building, resulting in partnerships with the group.

• Spearheaded marketing initiatives at AIM Congress and exhibitions under pressure and short notice, coordinating closely with stakeholders. Leveraged problem-solving, creative thinking, and project management skills to earn Employee of the Month.

• Negotiated cost-effective terms with an exhibition design supplier, utilizing market knowledge, negotiation, and budget management skills, leading to a 14k AED reduction in the budget. Successfully delivered a stand presentation with 5 active monitors in a 44 sqm space, all within a 4-day preparation period.

• Coordinated with See Institute for the Group’s stand presentation at the Global Sustainability Summit 2024, organising panel discussions with company speakers and leaders such as Schneider and Huawei. Leveraged partnership building and creativity to establish key relationships with Dubai Silicon Oasis and RIT, leading to potential collaborative projects in biotech and EV charging infrastructure development.

• Developed an exhibition strategy in collaboration with ModaPay for FinTech Surge 2023, working closely with their CEO and marketing team on product presentations. Managed a workshop between both CEOs, coordinated video presentations, and led campaigns alongside social media activities, resulting in a 10% increase in LinkedIn followers.

• Provided exceptional sales support and VIP service to high-level executives, resulting in the signing of a 10, 000-card volume agreement with China State Construction Middle East and UnionPay International.

• Coordinated with stakeholders to ensure UnionPay International and China Construction corporate branding guidelines were adhered to. Utilised Adobe Illustrator and Photoshop to create compliant designs. Successfully negotiated with EDC and IDEMIA for design approval, resulting in the timely delivery of a high-quality product.

• Led the development of the UI/UX design wireframe for the companys first E-Wallet application. Collaborated closely with management and development teams to ensure successful product delivery. Utilised Adobe XD and UI/UX design principles to create a user-friendly and visually appealing interface, resulting in the successful launch of the E-Wallet application for cardholders.

Report to CEO and lead marketing for 6 B2B/B2G business units, managing a 70-person UAE team and vendors
across China, India, Lebanon, and Pakistan. Oversee 500K AED brand and 10K USD ad budgets across MensaPay,
Mensha Energy, and other UAE-China focused ventures.
Revenue & Lead Generation
• Generated 3.8M AED in real estate investment via PR campaigns and stakeholder events targeting high-net
worth individuals
• Delivered 210+ qualified B2B leads through co-branded FinTech Surge campaign with ModaPay
• Initiated partnership discussions for 300K prepaid transit cards with UAE Government Authority by aligning
prepaid card use cases with tourism, retail, and WPS salary distribution goals
Brand & Strategy
• Drove 920% LinkedIn follower growth in 30 days with the first cross-channel content calendar
• Achieved 60K+ downloads and 50M+ impressions for mobile game via TikTok influencer campaign and ASO
• Led email and in-app messaging campaigns using Mailchimp and Firebase, increasing user engagement and app
retention across FinTech and gaming platforms
Product & Launch Ownership
• Led UI/UX design and launch of MensaPay E-Wallet in collaboration with developers and executives
• Prevented 1-month delay on CSCEC prepaid card launch by securing UnionPay HQ design approval and aligning
cross-border brand compliance with China-based partners
• Improved B2B campaign efficiency by implementing PowerApps CRM and streamlining coordination.
• Led exhibition strategy and vendor execution across AIM, Seamless, FinTech Surge, and EVIS ensuring brand
consistency and aligning event presence with business objectives
• Helped secure 300-unit EV charger POC by leading brand showcase at Global Sustainability Summit
Stakeholder & Regulatory Engagement
• Enabled DFSA-compliant communications for a CAT3C-licensed VC firm by securing internal pitch deck approvals
Team & Vendor Leadership
• Directed cross-functional teams and remote collaborators across 4 countries
• Managed branding and event deliverables for 6 companies, enforcing brand consistency and securing 14K AED
in vendor savings on a 100K budget
• Advised executives on tools and strategy using competitor research and performance data (AppsFlyer, Yoast)

Represented the corporate brand by delivering exceptional customer service and collaborating with a multinational team from over 160 countries, communicating in a fast-paced environment, and earning frequent customer and management compliments.

• Received positive feedback from a customer for exceptional service.
• Managed service preparations in collaboration with the supervisor and team members during the limited flight time, which resulted in a successful in-flight operation and a compliment from the supervisor.

• Delivered premium, brand-aligned service to international clientele while collaborating with a multicultural
team from over 120 nationalities
• Recognized by customers and crew leaders for exceptional service and clear communication
• Supported operational success by coordinating in-flight operations and ensuring consistent delivery of the
Emirates brand experience

• Held roles at China Airlines, United Daily News, and Apollo Art Gallery contributing to brand promotion,
customer experience, and event coordination. Gained foundational experience in cross-cultural service, creative
content, and operations