Public Relations & Marketing Director
The Regency Hotel
Total years of experience :24 years, 6 Months
To be responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.
Main tasks:
• Managing Marketing Communications collateral material by ensuring the brand direction, updated photo library and all the advertising activities from the creativity to the campaign, when requested
• Managing Public Relations activities such as media contacts, VIP customers relations, press kit and internal communication
• Supervise the production and the quality of all displays and temporary signage in all the hotel areas
• Supervise the in-house graphic designer
• Develop communication and activities plan with the aim to increase the revenue and enhance the luxury experience
To be responsible for all matters relating to in House Public Relations and keeping standards of the hotel image (externally/internally). To direct and coordinate all Communications -related activities throughout the hotel.
• To develop, in conjunction with the Director of Business Development and Marketing - Food and Beverage Director - Front Office Manager, an imaginative Communications Plan for the hotel with the objective to obtain positive public understanding and acceptance
• To develop and maintain high-level contacts in the community and to ensure proper dissemination of the hotel’s policy/objectives/actions
• To be the General Manager eyes
• Attend to VIP guests/functions, Ladies Weddings
• To ensure the hotel’s category standards
Managing ‘’ espressamente illy’’ and t LOUNGE by Dilmah coffee shops in Kuwait, as:
• Organizing of the operations in the coffee shops
• Training the team
• Quality controls
• Managing and taking care of the manpower
• Handling the relationship with the malls’ management
• Organizing catering and events
• Marketing plans and strategic implementations to grow the business, benchmarking
• Organizing Photo shooting for the realization of the menus
• Developing stores Business Plan, PNL reports, budgets, food cost
A key role for managing the strategic global customers of the company, by creating a loyal relationship between the respective HQ.
My Key Account portfolio: Starwood Hotels and Resorts, Accor Hotels, IHG Intercontinental Hotels, Starhotels.
Main tasks:
• Analysis and business plan of the Key Account portfolio.
• Global commercial proposals and solutions for the Key Accounts
• Organization of events and global summits
• Planning and realization of marketing projects, realization of video shooting and training on line (educational programs for Le Meridien hotels, Starwood’s brand)
• Deep knowledge of the global markets
• Management of Key accounts to build a strong relationship with the clients, based on trust and continue support
• Lead meetings with brand management and procurement
• Teamwork and constant interaction with the Marketing, Brand, Purchase, Logistic, Export departments of the company
A technical figure able to train people and motivate to work with passion. Barista (Italian word that identifies the bartender coffee expert) Trainer at the University of Coffee, illycaffe’ centre of excellence, with a global competence. Official trainer for espressamente illy franchising coffee chain.
• Excellent knowledge of the brand and the range products
• Ability to talk in public and in a classroom
• Technical skills about coffee preparations and the related equipment
• Good knowledge of the global markets and analysis of the local needs
• Consultant for the illycaffe’ Marketing in order to find the proper strategy
• Expert consultant for the coffee shops and quality controls
Sales Representative for Vodafone Italia November 2004
Sales Representative for the Vodafone Master Dealer of the region Friuli Venezia Giulia.
• Mobile phones and services
• After sale assistance about the Vodafone mobile services
• Creation of the target for the clients shops
• Managing the cash rewards calculation
Store Manager February 2003
Store Manager at ‘voice!’ in Trieste, mobile phones shops chain in the North of Italy, managed by Sinapsi Srl (Head Office in Milan).
• Administrative papers of the store and orders
• Working shift organization
• Monthly inventory
• Technical assistance coordination
• Mobile providers available in the store: Vodafone Italia, Tim, 3, Wind
Sales December 1999
Salesperson at ‘Mega Hertz snc’, mobile phones shop in Trieste.
• Monthly inventory
• Technical assistance coordination
• Mobile providers available in the store: Vodafone Italia, Tim, 3, Wind