Chimka Ogali

• Ran multi-market performance campaigns for clients across the UAE, Turkey, and Saudi Arabia simultaneously, managing budget allocation across segments in real time.
• Built and delivered B2B lead generation strategies for construction and infrastructure clients, producing 4, 907 leads in Turkey and 1, 000+ in the UAE within single campaign cycles.
• Managed end-to-end digital marketing for a portfolio of client brands spanning real estate, medical aesthetics, jewelry, and premium services.
• Structured client websites for technical SEO and developed visual proof systems to support high-ticket B2B sales pitches.
• Produced scopes of work, translated campaign materials, and coordinated cross-functional delivery across multilingual markets (English, Russian, Arabic contexts).
• Held CPL under 1.50 AED for luxury real estate clients while maintaining high-intent lead filtering standards.
• Audited and rebuilt client ad accounts from scratch, including full restructures of contextual advertising, audience segmentation, and CRM tracking integration.
• Developed commercial proposal systems and pitch materials for clients entering new markets.
• Oversaw creative direction for ad assets across Meta and Google, including scripting, visual concepts, and A/B testing frameworks.

• Built a Meta and Google Ads strategy for cold, warm, and retargeting audiences across three markets, growing total audience 3x in 4 months.
• Overhauled the website architecture and applied a semantic SEO structure to rank for high-ticket bespoke jewelry searches.
• Reworked Shopify product pages and collection layouts; add-to-cart rate rose 12%, overall conversion rate improved 20%.
• Brought the abandoned checkout rate down by 8% through retargeting campaigns and on-site copy adjustments.
• Opened the first consistent pipeline of qualified custom-ring leads from the US and Australian markets.
• Lowered CPL post-optimization by tightening audience segments and running structured A/B creative tests.
• Set up cross-market tracking to monitor ROAS and attribution, allocating budgets to hold CPL targets while scaling lead volume.

• Took over full marketing operations for a developer of hand-cut wooden estates with project values from 15M+ RUB.
• Restructured the ad setup and lead nurturing flow to support a 14-month considered purchase process.
• Pulled in 1, 100+ qualified leads over a 3-month campaign run.
• Cut CPL 8x, bringing contextual search cost-per-lead from 2, 000 RUB to 250 RUB.
• Wired marketing tracking into the CRM so the sales team could see the full lead journey and attribution.
• Packaged all projects into a standardized commercial proposal format to speed up lead-to-close cycles.
• Rebuilt contextual ad structure with tighter audience segmentation to cut low-intent clicks.