Chirag Chadda

Urban Rattan Furniture, Dubai, UAE Apr 2025 — Current
Built and maintained a solid B2B sales pipeline across UAE, Saudi Arabia, Qatar, and Oman, with consistent follow-ups and
relationship management.
Reached out to companies across the GCC through a mix of online outreach and in-person meetings, building strong
connections in the hospitality and real estate sectors.
Conducted regular client meetings, site visits, and product presentations to understand project needs and tailor proposals
accordingly.
Bid on over AED 3 million worth of contracts in just 3 months, with several deals currently in final stages of closure.
Handled the full sales cycle from lead generation to proposal submission, ensuring smooth coordination between client
expectations and internal teams.

Founded and scaled PLNK, a direct-to-consumer e-commerce footwear brand, achieving strong online traction and
customer loyalty
Oversaw end-to-end business operations, including product development, vendor management, logistics, customer support
and post-sales service
Conducted in-depth market research and trend analysis to identify gaps, launch new SKUs and position products
competitively
Developed and executed high-ROI digital marketing campaigns via Facebook Ads, Instagram, Google Ads and Amazon
Sponsored Ads, driving consistent traffic and conversions
Built and managed brand presence on Amazon and the official website, optimizing listings, pricing and reviews to enhance
visibility and sales
Represented the brand in trade shows and exhibitions. Implemented lean operations, improving unit economics, reducing
inventory holding costs and streamlining fulfillment
Managed analytics and performance tracking using tools like Google Analytics, Meta Ads Manager and Amazon Seller
Central
Led cross-functional collaboration with designers, suppliers and fulfillment partners to ensure quality, timely delivery and
customer satisfaction

Traded stock and index derivatives using delta-neutral and momentum-based strategies
Specialized in theta decay capture and option writing strategies, with a focus on weekly and monthly expiry cycles
Conducted technical and quantitative analysis to identify high-probability setups and optimize entry/ exit points
Tracked macroeconomic events and market sentiment to align trades with volatility shifts and news-driven movements

Managed daily cash positioning and funding requirements across multiple IBM legal entities, ensuring optimal liquidity and
inter-company fund flow
Coordinated short-term investments and ensured timely settlements in alignment with corporate treasury policies
Generated and analyzed MIS reports on counterparty exposure, investment performance, and liquidity forecasts for senior
treasury management
Supported the execution and settlement of forex transactions
Assisted in audit documentation and supported internal and external audit processes
Collaborated with banking partners and internal teams to streamline treasury operations and resolve reconciliation issues
Utilized treasury systems for accurate reporting, cash forecasting, and risk analysis

Co-founded and launched a canteen within Christ College, Bangalore
Managed end-to-end operations, including procurement, kitchen workflows, menu planning, and food quality assurance
Handled labor and staff management, ensuring efficiency and hygiene compliance with a lean on-ground team
Oversaw vendor relationships and supply chain logistics, maintaining consistency and cost-effectiveness within tight budgets.

Part of the core organizing team for a Hariharan live concert attended by 2000+ people
Negotiated and sold ad space for Ravi Belageres FM Rainbow radio show as part ofevent promotions

Taught English and life skills to underprivileged children aged 8- 14
Participated in marketing and selling handmade products created by the NGOs women empowerment program