Chirodip Basu Roy, Head Of Marketing

Chirodip Basu Roy

Head Of Marketing

Ahli United Bank

البلد
الإمارات العربية المتحدة
التعليم
ماجستير, Business Administration
الخبرات
23 years, 2 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :23 years, 2 أشهر

Head Of Marketing في Ahli United Bank
  • البحرين - المنامة
  • أشغل هذه الوظيفة منذ نوفمبر 2019

o Leading the marketing & corporate communication function of the Retail division in Bahrain covering assets and liabilities of US$ 20 billion
o Increased online lead generation by five-fold over one year with 120% increase in online users
o Increased productivity by 20% while reducing agency fees by 50%
o Migrated 50% new accounts opened to online channel within the first few months of starting online onboarding

Co-Founder في InsuranceAcademy.Me
  • الإمارات العربية المتحدة - دبي
  • يوليو 2018 إلى نوفمبر 2019

Co-Founded InsuranceAcademy.Me an e-learning solution provider with an objective of upskilling insurance professionals in UAE

Head of Marketing and Corporate Communication في Noor Bank
  • الإمارات العربية المتحدة
  • أبريل 2015 إلى مايو 2018

Tasked with working as a start-up defining strategies and effectively drafting processes, setting systems and managing scale to meet organizational objectives
•In charge of driving the success of the Marketing Strategy, PR and Digital Marketing. Capable of offering innovative thought leadership within the marketing field
•Turned around the agency alignment with 46% reduced fees, 6 times increased output and reduction in iterations per job
•Launched umbrella branding concept of “Share” for Noor Investment Group leveraging brand synergies which significantly improved awareness, imagery and trust scores
•Providing support to the management committee on activities such as:
•Core team member in revamping Noor Bank’s mission statement
•Championing culture change initiatives to promote competencies and engagement of employees
•Co-leading the re-launch of value proposition for Wealth and Home Finance
•Re-designing the Card fascia
•Conceptualized, planned and executed revamp of ATMs and micro branding for ATMs resulting increase in customer satisfaction
•Consistently delivered highest engagement ratios of 13% in social media.
•Provided key insights for user interphase (UI) planning which increased online traffic. Achieved 70% increase in traffic flow and 7-8% hike in conversion rate from a modest 2-3% on account acquisitions
•Promoted the corporate brand in the most efficient manner by winning 30 awards in 2 years

Freelance Assignments في Freelance Assignments
  • الإمارات العربية المتحدة - أبو ظبي
  • يوليو 2013 إلى مارس 2015

o Advised on digital initiatives, market assessments and distribution channel development in consumer retail products
o Presented as a guest speaker in Gulf Media Advertising Congress, Sales Optimization and Marketing Excellence, MICE Middle East Forum, The Product development Show and Beyond CRM 2.0
o Engaged in contributing a regular monthly column both in print & digital versions of magazines

Vice President, Marketing Services في Citibank N. A
  • الإمارات العربية المتحدة - دبي
  • سبتمبر 2004 إلى يونيو 2013

o Promoted 3 times in a span of 6 years from Assistant Manager in 2005 to Vice President
o Develop, manage, and leverage product propositions driving incremental value through insights
o Maintain (brand) equity with buyers, decision makers and influencers. Improved unaided brand awareness by 12%. Enhanced corporate identity including brand awareness, brand recall & brand equity
o Analyzed metrics to identify cause-effect relation between marketing action and financial outcome to increase profitability
o Single point ownership for campaign management for all marketing levers. Instituted advertising response tracking system. Increased marketing expense to revenue ratio from 1:3 to 1:8
o Partnered in creating pull channels emanating 25% incremental acquisitions
o Led international relationships with overseas offices and agencies. Key member in “200YearsCiti” campaign
o Conceptualized product development life cycle from ideation to launch and maintenance
o Managed new product launches (timeliness) and building value propositions. Launched 4 credit cards, banking accounts, E-brokerage and Premium accounts
o Developed and implemented online market research at minimal cost increasing efficiency by two fold
o Implemented Net Promoter Score (NPS). Formulated action plan on feedback and revived NPS score by 10%
o Initiated consumer insights, creative-testing and media monitoring to maximize ROI

Assistant Manager في Oberoi Hotels and Resorts
  • الهند - مومباي
  • فبراير 2003 إلى سبتمبر 2004

o Promoted within 1 year with additional responsibility of Pune office by overachieving target by 27%

Assistant Manager Operations في The Park
  • الهند
  • مارس 2001 إلى يناير 2003

Learned intricacies of advertising in a boutique through-the-line advertising agency on

الخلفية التعليمية

ماجستير, Business Administration
  • في Institute for Technology and Management
  • مارس 2003

Specialties & Skills

Marketing
Coaching
Public Relations
Budgeting
Management Development
ACQUISITIONS
ADVERTISING
ASSETS RECOVERY
CONCEPT DEVELOPMENT
CONVERSION
DRIVING
MANAGEMENT
MARKETING
MICROSOFT WINDOWS 2000

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.


فيس بوك
فيس بوك
facebook.com/chirodip


انستغرام
انستغرام
instagram.com/chirodip/

اللغات

الانجليزية
اللغة الأم
الهندية
متمرّس
البنغالي
اللغة الأم

العضويات

CMO Council
  • Member
  • January 2011

التدريب و الشهادات

Google Ads Search Certification (الشهادة)
تاريخ الدورة:
February 2021
صالحة لغاية:
February 2022
Google Ads Display Certification (الشهادة)
تاريخ الدورة:
February 2021
صالحة لغاية:
February 2022
Training by ExecuTrain - Advanced Microsoft Excel 2003 (تدريب)
معهد التدريب:
ExecuTrain
Workshop by RogenSi on Presentation Skills (تدريب)
معهد التدريب:
RogenSi
Workshop by Franklin Covey on time management “Focus – Achieving your highest priorities” (تدريب)
معهد التدريب:
Franklin Covey