Chris Liang

• Led C-side operations and growth for Meituan Ride-Hailing, responsible for GMV
and profit margin targets.
• Developed competitive strategies against key players (Didi, Gaode) and
executed critical campaigns.
• Key Achievements:
◦ Directed the Seven Festivals and Two Months campaigns, achieving all
performance goals while maintaining the second-highest market share.
◦ Defined high-value user profiles and implemented focused retention
strategies, resulting in:
◦ Monthly usage frequency for high-value users increasing from 8.37
to 9.34 (+4.06%).
◦ Active user frequency rising from 6.0 to 6.3 (+5%).
On-Demand Delivery Segment
• Integrated subsidy strategies across business units to design innovative growth
tools.
• Boosted offline-to-online conversion and streamlined delivery marketing
initiatives.
• Key Achievements:
◦ Designed cross-BU universal coupons and multi-use cards, which are
still widely utilized.
◦ Established long-term growth points like the Street Market, significantly
contributing to revenue.
◦ Directed the Autumn Milk Tea campaign, achieving a record-breaking 32
million single-day orders for the drinks category.

• Designed end-to-end user operation frameworks, including acquisition,
retention, and reactivation strategies.
• Managed operations within WeChat ecosystems and third-party channels;
established an in-house live-streaming system.
• Key Achievements:
◦ Reduced marketing costs from 5% to ~1% while maintaining GMV
stability.
◦ Outperformed competitors with a 3:1 GMV share during the Xiamen
campaign, achieving 150% of Q4 targets.

• Completed a strategic investment in Brazils leading freight matching platform
Truckpad.
• Acted as a business consultant and post-investment management lead,
supporting growth initiatives and market expansion.

• Led a Lean Six Sigma project to optimize data workflows, earning the LSS
Green Belt.
• Developed an IT operations BI system, awarded Annual Best Innovator.
• Secured $300, 000 angel funding for a VR camera startup via Lenovos internal
entrepreneurial fund.