Christian Alfredo Andika

Oversaw end-to-end business operations for Evita and Alkaline, bottled mineral and alkaline water brands. Led a
48-person cross-functional organization across Sales, Marketing, Operations, Production, QC, HR, and Distribution
to drive commercial growth and operational excellence.

Key responsibilities included:
- Optimized pricing, market targeting, and promotions through comprehensive cost analysis (COGS)
- Strengthened partnerships through key account management and supplier negotiations
- Oversaw company-wide operations across multiple divisions to ensure seamless execution
- Spearheaded high-impact projects, including quality audits and sponsorship collaborations
- Led workforce training and talent development programs to enhance team capabilities
- Provided data-driven insights to management and shareholders for strategic decision making
- Led regulatory certification processes (SNI, BPOM, Halal — Indonesias national product safety and halal
compliance standards) to support market expansion and distributor trust
- Directed product and manpower planning to align organizational capacity with growth objectives

Key Achievements:
- Redeveloped and enhanced the Evita and Alkaline Water websites, strengthening brand visibility (increased
web traffic, improved UI/UX, and higher customer inquiries)
- Reduced overhead costs by 10% through operational efficiency improvements
- Increased employee engagement and retention, improving job satisfaction and reducing turnover
- Launched a quality control system, significantly reducing product rejects and improving customer retention
- Mentored and developed a high-performing team, boosting productivity by an average of 25% (higher output
per employee, faster project completion, improved sales numbers)

Cakap is an this role was based within a vocational Led a 22-person cross-functional team — Sales (18), Marketing (2), and Community (2) —
dedicated to this business unit, driving brand awareness and sales growth.

Key responsibilities included:
- Conducted market research and developed marketing plans & programs
- Managed internal and external marketing events with and without Direct Partners — covering event
development, promotion, execution, and post-event analysis
- Coordinated with copywriters, designers, and social media specialists to produce promotional marketing
materials
- Created advertising campaigns, pricing strategies, and audience targeting plans
- Collaborated with Direct Partners to maximize marketing impact
- Coordinated with Course, Operations, Partnership, Student Success, and Project Management Office divisions
- Delivered data analysis and performance reports to management

Key Achievements:
- Led the Sales team to the highest monthly revenue in company history (November 2022), contributing to a
record year for the business unit
Drove a 51.6% year-over-year revenue increase from 2022 to 2023
- Spearheaded marketing strategies that supported this revenue growth across 2022-2023
- Recognized as a candidate for promotion to Business Unit Owner

Printerous is an online platform offering custom printing and merchandise solutions for businesses and individuals.

Key responsibilities included:
- Developed and maintained product lines by analyzing market trends, competitor positioning, and pricing
across variants
- Led product development for the companys new B2B2C model (Arterous), alongside existing B2B and B2C
business lines
- Owned product presence and pricing across digital channels, including the company website and Tokopedia
(Indonesias largest e-commerce marketplace)
- Managed and supervised a 2-person Category Management team, including vendor and business partner
negotiations

Key Achievements:
- Developed the product line that generated the highest revenue during the COVID-19 pandemic period
- Led Arterous as Project Leader — a new business model connecting community-driven products with online
marketplace channels

GoGoPrint is an online platform providing custom print solutions for corporate and SME clients.

Key responsibilities included:
- Prospected and managed client relationships from new business development to maintaining existing accounts ensuring consistent service quality
- Managed and supervised a 2-person inside sales representative team, owning a monthly revenue pipeline of ~IDR 200M across custom print solutions
- Prepared sales performance reports using CRM (Pipedrive)

Key Achievements:
- Promoted from Product Consultant to Key Account Manager based on performance
- Led a team of Product Consultants to consistently achieve monthly sales targets

- Planned and managed national distribution logistics for major FMCG brands, including Boom, Daia, and So Klin
- Resolved operational issues across warehouse and distribution processes while maintaining strong vendor relationships
- Provided hands-on leadership and direction to warehouse and distribution staff

Key Achievement:
- Selected to lead transportation planning for the newly launched sister company, Calbee Wings

- Led a 5-person team across retail, finance, and customer service operations
- Managed bookkeeping, pricing, and periodic stock checks across multiple store and distributor locations
- Processed daily customer orders and customer support, including warranty claims, while coordinating fulfillment with vendors

Key Achievement:
- Delivered the highest annual turnover in company history during the 2013-2014 period