Senior Writer
Edelman
Total des années d'expérience :19 years, 5 Mois
Communications Specialist, Thought Leadership Writer - 14+ years’ exp. - Immediate Availability
| http://www.linkedin.com/in/kris12345 |
|+974 6611 9526 | czbangalore@yahoo.co.in| Skype ID: christoph.zacharias |
Total experience: 20 years; marketing and communication: 14 years, life insurance: 6 years
Last job: Senior Writer, Edelman India Private Limited, Bangalore, India
Education: MBA Mktg., Birla Institute of Technology, Ranchi; MA English, Kerala University, India
Skills
• Building a thriving practice in content from scratch
• Managing relationships with customers
• Managing high-impact content teams
• Generating sales leads and supporting the new business process
• Writing byline articles, especially for top executives in technology industry
• Generating media-ready text that doesn't have to go through a copy editor's hands
• Writing business case studies, purchased by world-leading management consulting firms, business schools and other enterprises
• Writing white papers in association with international growth consulting firms
• Working efficiently with teams across the content process - including with subject matter experts, designers, website administrators, client service executives, and affiliate organizations
• Creating content in the following formats: advertisement; annual report; brochure; business proposal; CXO interview response; e-learning course; executive speech; market research report; newsletter; paper presentation; PowerPoint presentation; press release; style guide; web page, banner, lead story, promotional box; thought leadership blog; tweet; white paper
• Creating and implementing contemporary style guides and user-friendly templates
Worked for Infosys Digital Marketing Group, Bangalore, India, from November 2011 to February 2014;
Wrote media articles and interviews, press releases, case studies around successful online and mobile video adverting campaigns, and responses to media queries;
Created content for different stages of the sales process, from initial contact to final sale;
Selected appropriate industry events for participation by the company and creating marketing materials to support these events;
Selected appropriate educational institutions for guest speaker sessions by company executives;
Established a working relationship with the public relations agency to get the word out;
Worked with marketing and technology teams to get the messaging right;
Kept a tab on the company’s online reputation using updates like Google Alerts and search.twitter.com;
Covered the following themes: 3G; live streaming, mobile advertising, online video advertising,
pre-roll videos, rich media advertising;
Prepared bid documents
Created content in multiple formats: offering and product summary, quick reference guide, sales kit, website content, white paper;
Created content for the channel enablement function (an IBM function that integrates sales and marketing groups) to support business partners, internal client and support teams, telesales, and web-based sales;
Created content for different stages of the sales process, from initial contact to final sale;
Created content in multiple formats: brand support material, product descriptions, website content;
Created content for different stages of the sales process, from initial contact to final sale;
Worked with marketing and technology teams across geographic locations to get the messaging right;
Created content in multiple formats: ad copy, annual report (sections), boiler plate, brochure, corporate fact file, monthly newsletter for employees, press release, request for information, roller banner, website content, white paper;
Created content for different stages of the sales process, from initial contact to final sale;
Covered the following themes: airbag calibration, creativity and innovation in design, embedded electronics for automotive and aerospace, embedded Linux, embedded and enterprise storage, broadcast media player, graphics and imaging, hierarchical storage, home networking, hybrid set-top box, industry alliances, intelligent video analytics, medical instrumentation, modeling expertise, networking and communication, semiconductor services, streaming media server, telematics and infotainment, WiMAX;
Created content in the following formats: brochure, case study, e-learning course delivered on PowerPoint with the aim of imparting effective business writing skills to employees, emailer, event invite, milestone document, press release, business proposal, research report, roller banner, website content, white paper published in association with an international growth consulting firm;
Created content for different stages of the sales process, from initial contact to final sale;
Worked with marketing and technology teams across geographic locations to get the messaging right;
Worked with the external growth consulting firm on co-branded white papers;
Helped organize the white paper competition that formed part of the company's technology fest;
Covered the following themes: analytical instruments, automated meter reading, electronics design, embedded software development, embedded systems, engineering design services, etch and dielectric testing, interactive voice response, liquid chromatography testing, product engineering, remote infrastructure management, security and infrastructure, street lighting, RS-232 wireless connector, technical publication services, universal hardware simulator, verification and validation, ZigBee expertise, ZigBee stack development, ZigBee-based wireless inventory;
Created content in the following formats: brochure, event mailer, executive speech, media article, newsletter, PowerPoint presentation, website content, white paper;
Created content for different stages of the sales process, from initial contact to final sale;
Worked with marketing and technology teams across geographic locations to get the messaging right;
Worked with the external web development agency, design house, and print shop;
Covered the following themes: automating corporate actions, banking automation software, business intelligence suite, consulting around financial services and insurance, core banking suite, customer relationship management, dynamic mortgage processing, entrepreneurial excellence, IT rationalization in banking, and compliance, lending suite, next-generation open architecture in banking, property and casualty insurance, Sarbanes-Oxley compliance, straight-through processing;
Created content in the following formats: computer-based training (CBT) course, web-based training (WBT) course;
Worked with subject matter experts and clients to develop these courses;
Created content in the following formats: case study, employee appreciation letter;
Worked with marketing and technology teams across geographic locations to get the messaging right;
Working with the external web development agency;
Wrote / cowrote the following business case studies, which were published on the websites of world-leading distributors of case studies like the ICFAI Business School Case Development Center, European Case Clearing House and China Europe International Business School Online:
Aditya Birla Group - Unlocking Shareholder Value, Barbie vs. Bratz - Competition in the Tween Girl Market, BP's Green Strategies, China FDI Outflows, Corporate Communication, the Toyota Way, Harley-Davidson in China, Infosys - Sustaining Shareholder Value, Karoshi (Death from overwork in Japan), McDonald's in China, Project Platypus - Mattel's Unconventional Toy Development Process, Taiwan as an R&D Hub, Taiwan's Competitive Advantage in LCDs, Value Creation at Harley-Davidson;
(Some of the above cases have been purchased by leading management consulting firms, business schools, and enterprises)
Supervised a team of case writers;
Co-presented a paper, 'Connecting with the Rural Customer' at the National Seminar on Rural Urban Partnership Development, June 25-26, 2004, Bangalore, India;
Created content in the following formats: e-learning course, internal circular; press release; company brochure;
Covered the following themes: e-commerce fundamentals, human resource management in e-organizations, basics of insurance, Graduate Record Examination (GRE);
Managed the following processes in life insurance: new business, underwriting, customer support, accounts, personnel, claim settlement, client service, and cash;
Earned first prize in the branch-level essay contest for the entry, 'The Day of the Customer';
Participated in the essay competition launched by the LIC of India to commemorate its 40 years of service to the people with the entry, 'Life Insurance in India - Vision 2000: Strategic Perspectives';
Wrote the following research reports as a course requirement: Problems in Societal Marketing – a critical study of the marketing efforts of Manu Creations, Kerala, India, a marketer of industrial waste water treatment solutions, findings, and recommendations; A SWOT (strengths, weaknesses, opportunities, threats) analysis of the Life Insurance Corporation of India’s Marketing Mix with Special Reference to the Life Insurance Market in Ranchi, India; Participated in 'Samaagam' (Hindi for 'confluence') – the all India management students festival organized by the Department of Management; Helped organize two events: paper presentation and group discussion; Served as a student editor for the following publications from the Department of Management: Manage a BIT newsletter newsletter, souvenir (sections), summer placement brochure; Launched 'Young Manager,' a wall newspaper for display on the Department's notice board; Created a 2-page brochure for the Department;
Certificate in Insurance – Life Branch, Insurance Institute of India, Mumbai
MA in English Language and Literature, Fatima Mata National College, University of Kerala, India Guardians Association Award for remarkable performance in the university examination
BA in English Language and Literature, Fatima Mata National College, University of Kerala, India University Merit Scholarship for obtaining high marks in the English Language examination Narayana Swamy Memorial Prize for obtaining the highest marks in Part 1 English among the students of the college who appeared at the second year BA Certificate of Merit for securing the second place in inter-class essay writing competition N K Panicker Memorial Prize for obtaining the highest marks in Part 1 English among the students of the college who appeared at the BA / BSc university
Pre-degree course, Fatima Mata National College, University of Kerala, India with Physics, Chemistry, Botany, Zoology, English, and Hindi
Indian Council of Secondary Education (ICSE) examination, Infant Jesus High School, Kerala, India with English, Hindi, History, Geography, Mathematics, and Science