Cindy Matar

• Manage and optimize operations for 8+ bakery locations across the UAE and Kuwait, ensuring brand consistency,
SOP compliance, and high guest satisfaction.
• Analyze weekly and period sales dashboards to drive store-level performance, set SMART targets, and identify
revenue opportunities.
• Oversee full P&L ownership, improving profitability by controlling rent exposure, labor allocation, and COGS within
budget guidelines.
• Coordinate with Marketing, Training, HR, and Finance teams to execute product launches and seasonal campaigns,
boosting brand visibility and traffic.
• Accelerate delivery channel growth and aggregator performance (Deliveroo, Talabat, Noon Food, Careem),
contributing to 50%+ of total revenue.
• Implement training programs, performance incentives, and leadership development to elevate team capability
and strengthen store culture.
• Monitor operational KPIs and translate data insights into strategic recommendations for senior leadership.
• Drive continuous process improvement across territories, enhancing efficiency, cost control, and customer
experience.

• Oversaw 25+ stores across multiple districts, strengthening operational performance, brand standards, and
customer experience.
• Developed store leaders through targeted coaching and performance management, improving team capability
and retention.
• Conducted operational reviews and compliance audits, elevating SOP execution and service consistency across
the region.
• Directed seasonal campaigns, marketing activations, and new product launches to drive traffic and align with
corporate initiatives.
• Analyzed district-level P&L results, delivering productivity improvements and reducing controllable expenses by
8%+.
• Streamlined workflows and cross-store processes, boosting efficiency and supporting continuous operational
improvement.

• Oversaw day-to-day operations for multiple cloud kitchen concepts across Dubai and Abu Dhabi, ensuring
performance aligned with commercial and operational KPIs.
• Executed brand growth strategies and virtual brand expansion plans, contributing to a 20% uplift in average ticket
value.
• Introduced centralized production controls and inventory optimization processes, reducing waste and improving
COGS by 12%.
• Partnered with delivery aggregators and marketing teams to boost online visibility, enhance digital UX, and
strengthen conversion rates.
• Standardized workflows and cross-kitchen procedures, improving operational accuracy, speed, and overall service
quality.

• Directed multi-concept F&B operations (including Ciao Pizzeria and Acai BB), improving brand consistency, cost
control, and overall performance while supporting new concept launches that drove 15%+ business
diversification.
• Managed supplier negotiations, procurement, and workforce planning, while developing training modules that
enhanced service quality and strengthened customer engagement.

• Managed multi-branch operations for four locations, leading 35+ staff, streamlining service workflows, and
elevating overall guest satisfaction and brand consistency.
• Rolled out enhanced service protocols and training programs, strengthening franchise compliance, boosting
mystery shopper scores, and driving a 10% increase in sales.