Coleen Macabare

⇨ Develops and optimizes digital marketing campaigns across Google Ads, Facebook, and programmatic platforms,
improving ROI by 25% within first quarter.
⇨ Manages MarCom budgets, allocating spend to high-performing channels to maximize conversion rates and reduce
CPA.
⇨ Conducts A/B testing on ad creatives and audience targeting, increasing CTR by 18% and conversion rates by 12%.
⇨ Collaborates with content and analytics teams to align campaigns with brand goals and ensure data-driven decision
making.
⇨ Plan and execute corporate events including MOU signings, sponsorship activations, and trade shows to enhance
brand visibility and partnership development.
⇨ Monitors industry trends and emerging technologies to keep strategies competitive and effective.

⇨ Manages client accounts and campaigns, grows clientele, plans strategic pitches, monitors performance, develops
strategies, coordinates with Ad Operations, manages payments, and coordinates with finance.

⇨ Leads and manages daily tasks for paid digital marketing campaigns, develops strategies, executes optimizations,
research trends, launches campaigns, monitors performance, prepares client presentations, and analyzes campaign
effectiveness. Communicates project updates, initiatives, and results to the team and management, oversees team
execution, trains AdOps specialists, and leads department committees.

⇨ Coordinates marketing communication for Philippine business units, managing budgets, collaborating with
stakeholders, executing plans, assisting with product launches, tracking budget and expenditure, managing vendors,
and overseeing digital marketing and event management. Maintains the website, analyzes marketing activities,
manages social media, and monitors SEO performance.