Cornelius Mambili

• Architect AI-augmented sponsorship frameworks for the Dubai Challenge Cup, integrating LLM-powered
research pipelines to synthesise corporate intelligence and personalise high-value partnership proposals
at scale.
• Built and own the AI research and insights infrastructure that reduced proposal development time by
~60%, enabling faster go-to-market activation across all sponsorship tiers.
• Deploy AI-enhanced digital marketing workflows across premium sports assets, improving audience
targeting precision and measurable campaign engagement for UAE sports bodies and the UAE FA.
• Manage executive-level relationships with UAE Sports Council stakeholders and corporate partners,
leading end-to-end commercial negotiations and partner onboarding from brief to activation.
• Represent DOFA in strategic discussions with government sports authorities, translating organisational
objectives into commercially viable, sustainability-aligned sponsorship frameworks.

• Directed end-to-end operational and product lifecycle management for 100+ large-scale brand
activations, experiential campaigns, and live events across East Africa for global FMCG, consumer
electronics, and telecommunications clients.
• Delivered 20%+ increase in profit margins through AI-assisted operational efficiency modelling, strategic
vendor renegotiation, and process redesign across the full business.
• Achieved 30%+ uplift in campaign reach and audience engagement by implementing data-driven field
execution models and dynamic resource allocation frameworks.
• Introduced AI-powered performance reporting tools that reduced manual analysis time by 40%, enabling
faster evidence-based decision-making at executive level.
• Built and led cross-functional teams of marketers, technologists, creatives, and operations staff —
managing multi-million-dollar P&L with full C-suite accountability.
• Key client portfolio: Samsung East Africa, Pernod Ricard Kenya, Nivea (Beiersdorf), Kimberly-Clark, Philips.

• Owned the full product lifecycle for digital media products — from ideation and stakeholder alignment
through go-to-market launch, performance tracking, and iterative improvement.
• Defined product roadmap priorities based on audience data and commercial objectives, coordinating
cross-functional teams across editorial, technology, and commercial functions.
• Translated business requirements into actionable product specifications, managing delivery against OKRs
— foundational product management experience underpinning current AI product strategy expertise.

• Provided fractional AI strategy and marketing operations leadership to growth-stage businesses navigating
digital transformation, bridging the gap between executive intent and hands-on AI implementation.
• Designed and deployed custom AI-powered workflow solutions for marketing, sales enablement, and
operational reporting — reducing manual processing time by an average of 40-60% across client
engagements.
• Developed AI literacy frameworks and internal prompt engineering playbooks for client teams, enabling
sustainable in-house adoption of generative AI tools.
• Advised on go-to-market strategy, brand activation, and data-driven campaign planning for clients in
FMCG, media, and professional services sectors.
• Early practitioner of LLM integration, RAG architecture, and vibe-coding methodologies — building applied
AI solutions before mainstream business adoption.

• Delivered marketing operations and trade marketing strategy consulting for mid-market FMCG and retail
brands, bridging operational excellence with emerging data-driven marketing practices.
• Managed end-to-end campaign planning, agency coordination, and field execution for multiple concurrent
client projects — including shopper marketing, retail activation, and brand visibility programmes.
• Developed operational playbooks and performance measurement frameworks adopted as standard
practice by client organisations; several consulting clients became long-term activation partners, leading
to the Homeboyz COO appointment.

Directed operations for one of Kenya’s leading experiential marketing and events companies, overseeing large-scale brand activations, concerts, and sporting events.

Key achievements:
• Led client acquisition strategies that successfully resulted in multimillion-dollar contracts with global brands. 
• Managed cross-functional teams to deliver events attended by tens of thousands, generating significant media coverage. 
• Negotiated vendor contracts and sponsorship deals that were instrumental in boosting profit margins by over 20%.

• Led end-to-end marketing operations for a portfolio of multinational clients including Samsung East Africa,
Pernod Ricard Kenya, Beiersdorf/Nivea, Kimberly-Clark, Unga Limited, Kimfay, and Philips Lighting.
• Pioneered adoption of data-driven campaign performance analysis, improving marketing ROI and budget
allocation accuracy across a portfolio of national retail and shopper marketing campaigns.
• Redesigned core operational processes to achieve near-100% campaign compliance across diverse,
geographically distributed retail environments, building scalable playbooks adopted company-wide.
• Managed integrated trade marketing campaigns from brief to field execution — coordinating agencies,
field teams, and client stakeholders across simultaneous multi-brand activations.

Assist the Territory Trade Marketer in day to day running of trade functions pertaining the key accounts of the company.
Generation and creation of key accounts marketing concepts
Ensuring listing of new products in all key accounts
Ensuring payments are promptly made to the company
Negotiation of Joint business plans - (JBPs)

• Supported Territory Trade Marketer in day-to-day management of key account trade functions, including
Joint Business Planning (JBP), new product listings, and retail promotion coordination.
• Executed key accounts marketing initiatives that delivered measurable increases in product velocity and
market penetration across assigned retail outlets.