Craig Leonard

Joined this upstart franchise (Mason’s Famous Lobster Rolls) that is focused on delivering the best product in a limited menu format. Worked collaboratively with franchisor to share best bets on franchising, marketing and operations.
♦ Worked with brand and architect to create brand standards for new restaurants.
♦ Opened first freestanding restaurant in system
♦ Set new record for new store opening
♦ Frequently work with Franchisor CEO to test equipment, product, distributors to help grow the Brand
♦ Validator for new franchisee candidates

Bought out a struggling franchisee in Rally’s/Checkers system and in five years have doubled the same store sales. Recognized as the #1 multi-unit sales growth leader in the Rally’s/ Checkers system at the 2018 annual convention. Focused on growing the brand by focusing on the guest and the team.
 Pro-actively testing for brand enhanced technology and equipment
 Focused on company culture; rewards and recognition of team members
 Achieved record sales for opening day for new unit for brand
 Achieved record sales for reimage of an existing facility
 Every year for five consecutive years have posted comparable sales growth
 President’s Club four out of five years

Created brand as Premier player in Senior In Home Care. Worked with internal staff, franchisee leadership group and private equity owners to develop long term strategy and coach teams to execute.
 Success allowed business to be sold at 14x EBITDA, establishing new record for industry
 Business has grown same unit increases double digits every year
 Over 20 new franchise territories added every year since 2015
 Launched new international franchising program

Working on starting the international growth plan for this fast casual dining concept. Also responsible for the systemwide operating platform, culture plan and Human Resources.

Responsible for the operations of this iconic real estate franchise in over 68 countries. Controlled franchising decisions, franchise support, training, new product development and strategy.

Responsible for day to day operations of 3800 restaurants and a P&L of $5BB in annual sales.
Had responsibility for operations, franchising, training, store level accounting, restaurant Human Resources, new product development.