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Cristina Garcia, Sales Manager

Cristina Garcia

Sales Manager·Oaks Liwa Executive Suites

United Arab Emirates

Bachelor's degree, Business

Work experience

Total years of experience: 13 years, 9 months

Sales Manager

August 2019 - Present

Oaks Liwa Executive Suites

Abu Dhabi, United Arab Emirates

August 2019 - Present

~ Manage all incoming hotel enquiries including corporate, leisure, government, group bookings, walk-ins, and RFP submissions.
• Develop & maintain strong relationships with a the cents and accounts.
Prepare competitive quotations and negotiate rates to maximize occupancy and revenue.
~ Handle Request for Proposal (RFP) submissions through Lanyon and other platforms.
• Coordinate closely with operations, reservations, and finance teams to ensure smooth booking execution.
• Monitor market trends and competitor pricing to maintain competitive positioning.
• Generate regular sales reports and forecasts to support revenue planning.
~ Conduct client visits, sales cals, and presentations to promote hotel services.
• Support marketing campaigns and promotional activities to increase brand visibility.
~ Ensure excellent guest satisfaction through effective communication and service delivery.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Sales & Marketing Manager

September 2012 - May 2026

One to One Hotel The Village

Fujairah, United Arab Emirates

September 2012 - May 2026

• Managed sales & marketing team across multiple hotel locations to drive occupancy & revenue growth.
~ Developed and maintained relationships with corporate, government, and travel trade partners.
Prepared and implemented sales strategies and promotional campaigns.
~ Handled corporate contracts, negotiated rates, and managed key accounts.
• Coordinated group bookings, events, and long-stay guest arrangements.
• Conducted market research and competitor analysis to support pricing strategies.
~ Represented the hotel at trade shows, client meetings, and networking events.
~Collaborated with operations and reservations teams to ensure seamless guest experiences.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Sales Manager

August 2017 - July 2019

Gromaxx Hotel Management LLC

Abu Dhabi, United Arab Emirates

August 2017 - July 2019

~ Manage and oversee all companies assigned under the corporate accounts portfolio.
• Conduct daily sales cals, visiting 2 minimum of five companies ~ both existing and prospective — along with weekly visits to top-
producing accounts
Perform visits to top-producing accounts
Perform daily telesales call outreach to a minimum of 15 companies.
Prepare and submit a comprehensive Weekly Report every Wednesday, detailing — Room nights, produced by assigned accounts
Sales calls and lient entertainment — Achievements and key activities — Primary goals fo the upcoming week ~ Total
conference and banqueting revenue generated the previous week Group booking requests for the following week
~ Host and meet at least three guests weekly for entertainment or hotel site inspections, inviting current and potential cients to
experience the propertys restaurant, rooms, and facilities
~ Handle guest inquiries and requirements, ensuring satisfaction and timely follow-up.
~ Report directly to the Director
of Sales & Marketing.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Education

Philippine School of Business Administration

April 1995

April 1995

Bachelor's degree, Business

Philippines

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CLIENT SERVICES
Intermediate
CLIENT SERVICES
Intermediate
CONSOLIDATION
Intermediate
CONSOLIDATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
REQUEST FOR PROPOSAL
Intermediate
REQUEST FOR PROPOSAL
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate

Hobbies

  • Cycling
    I join community ride