Cynthia Nachef Nassar, Executive Assistant to the Head of Delegation & Information Management Officer

Cynthia Nachef Nassar

Executive Assistant to the Head of Delegation & Information Management Officer

International Committee of the Red Cross (ICRC)

Location
United Arab Emirates - Dubai
Education
Master's degree, Business administration and management
Experience
21 years, 8 Months

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Work Experience

Total years of experience :21 years, 8 Months

Executive Assistant to the Head of Delegation & Information Management Officer at International Committee of the Red Cross (ICRC)
  • United Arab Emirates - Dubai
  • My current job since August 2020

• Contributed to the establishment of the ICRC office in Abu Dhabi, leading to the successful launch of the new office and a significant expansion of the organization's regional presence.
• Provided key executive and administrative support to the management team, ensuring the smooth functioning of the delegation, and optimizing workflow efficiency.
• Led the organization of high-level meetings and events, contributing to more effective decision-making processes and enhanced stakeholder engagement.
• Produced presentations, correspondence, and communication materials, ensuring precision and clarity for improved communication with internal and external stakeholders.
• Drafted briefing files for high-level visitors, enhancing their experience and facilitating successful visits and meetings with well-organized information.
• Functioned as the primary point of contact for both internal and external stakeholders, including high-ranking government officials and diplomatic contacts, ensuring effective communication and strong relationship management.
• Managed email correspondence and collaborative working spaces, improving response times and enhancing data accessibility and information flow.
• Supported HR processes, streamlining the recruitment workflow and promoting positive candidate experiences through efficient communication.
• Demonstrated strong organizational skills, proactivity, and problem-solving abilities in a high-pressure environment, contributing to an efficient and resilient work environment.
• Spearheaded the implementation of evolving technologies in information management, significantly improving data accessibility and ensuring compliance with information management standards.

Executive Assistant to Chief Executive Officer at Amico Group
  • United Arab Emirates - Dubai
  • May 2019 to May 2020

• Provided executive-level administrative support to the CEO and corporate management team, ensuring their work proceeded efficiently and without disruptions.
• Managed various research projects, consistently delivering projects ahead of deadlines, showcasing strong time management and research skills.
• Scheduled and attended meetings and teleconferences, taking minutes and tracking action items, significantly improving meeting efficiency and the timely completion of action items.
• Produced memorandums, business letters, and reports with a focus on precision and clarity, enhancing the quality of communication with both internal and external stakeholders.
• Developed and maintained correspondence, agendas, and documentation, resulting in a substantial increase in the efficiency of information retrieval and dissemination.
• Gathered, analysed, and synthesized data from diverse sources to support data-driven decision-making processes.
• Liaised with operational departments, promoting seamless communication and collaboration across teams.
• Managed the CEO's professional and personal schedule, including travel arrangements, reducing scheduling conflicts and ensuring timely and efficient travel logistics.
• Performed various duties, including report compilation, event organization, and data analysis, contributing to the success of yearly regional budget meetings with a considerable number of participants.

Executive Assistant to General Manager at Masharie L.L.C. (Subsidiary of Dubai Investments PJSC)
  • United Arab Emirates - Dubai
  • September 2012 to May 2019

• Provided comprehensive administrative support to the General Manager, resulting in a significant reduction in meeting scheduling conflicts, streamlining workflow, and improving overall efficiency.
• Prepared meeting agendas, conducted research, and created presentations, significantly enhancing meeting effectiveness and engagement.
• Composed correspondence for the General Manager, ensuring professionalism and accuracy, resulting in improved communication with stakeholders.
• Managed the GM's calendar, prioritized meetings, and prepared relevant materials, contributing to a more efficient use of the General Manager's time and resources.
• Monitored deadlines for department heads' reports, requests, and correspondence, reducing missed deadlines and significantly improving departmental efficiency.
• Assisted in coordinating staff meetings, taking minutes, and organizing materials, contributing to well-organized and highly efficient staff meetings.

E-Business Manager at Societe Generale de Banque au Liban (SGBL)
  • Lebanon - Beirut
  • March 2008 to August 2011

• Managed online projects from inception to completion, ensuring budget adherence and scope delivery. Successfully delivered eight websites on time and within budget.
• Monitored website performance and produced campaign reports, optimizing revenue and expenses.
• Oversaw online communications, campaign launches, and social media content.
• Improved website design, usability, content, and conversion points, leading to a significant increase in user engagement and a boost in conversion rates.
• Collaborated with internal resources to resolve service disruptions and improve customer response, reducing service downtime and improving customer satisfaction scores.
• Delivered Internet banking training content and maintained departmental budgets, resulting in considerable cost savings in training expenditures while improving employee competency.
• Ensured the smooth implementation and 24/7 availability of Internet banking services, achieving a substantial increase in online banking customer satisfaction and a significant reduction in system downtime.
• Oversaw website development projects through diligent project management and cost control measures, saving a significant amount on project budgets and reducing delivery times.
• Developed and executed digital marketing strategies for brand and product awareness, leading to a significant increase in brand recognition.
• Developed and executed growth strategies for website traffic, marketing databases, online customers, audiences, and followers, resulting in significant growth in website traffic.
• Worked collaboratively with marketing team members to develop campaign and website creative assets in line with brand strategy, marketing calendars, product performance, and promotions, contributing to a notable improvement in brand consistency and significant growth in campaign effectiveness.

Website Administrator & Business Analyst at Societe Generale de Banque au Liban (SGBL)
  • Lebanon - Beirut
  • June 2001 to March 2008

• Managed a portfolio of eight institutional and online banking websites in three languages (Arabic, French, and English), ensuring consistent and user-friendly online experiences for diverse audiences.
• Assisted in developing the online marketing strategy and implemented SEO efforts, resulting in improved website visibility and organic traffic growth.
• Conducted benchmarking of website performance against industry standards and user-friendliness, identifying areas for improvement and aligning websites with best practices.
• Maintained, updated, and monitored the website and applications to ensure optimal performance and user experience.
• Conducted in-depth research, analysis, and quality assurance testing for websites and applications, identifying and rectifying issues before they impacted users.
• Provided user support for technical issues, enhancing the user experience, and addressing customer inquiries promptly and professionally.
• Collaborated seamlessly across multiple subsidiaries, facilitating a cohesive online presence, and responded to customer inquiries with efficiency and accuracy.
• Managed the successful implementation of new electronic banking projects, ensuring timely delivery and alignment with business goals.

Education

Master's degree, Business administration and management
  • at ESCP Europe
  • February 2011

Executive MBA (ESA) & MBA (ESCP Europe) ESA Business School, Lebanon / ESCP Europe, France Double degree

Master's degree, Banking And Finance
  • at Saint Joseph University Of Beirut
  • June 2002
Bachelor's degree, Business Administration
  • at Saint Joseph University Of Beirut
  • June 2001

Specialties & Skills

Excellent communication and organizational skills
Ability to multi task and work under pressure
Microsoft Office Suite (Word, Excel, PowerPoint),
Document Management Systems (SharePoint, Google Drive)

Languages

English
Expert
Arabic
Native Speaker
French
Expert