Cyril Lobo

, SSS, and General Trade.

7 sales representatives and directly responsible for the Sales in General Trade (GT) Channel across UAE with an active customer base of 1800 points of sale and revenue growth of 25 % YOY.
•Reviewed and simplified the range assortment in GT, leading to incremental revenue of 35 % in FY 2013.
•Established process and controls to streamline trade debtor days from 80 to 55 days.
•In alignment with the department manager devised new trading terms with "value and volume" slab-based incentives to drive business in wholesale leading to the incremental business of Aed 5 Million in 2014.
•Slashed market returns of damaged and expiry from 7 % to below 3 % of TO by range assortment and incentives.

Merchandising:
•Direct a team of 36 merchandisers and 9 Fillers across UAE, conducting monthly meetings and providing monthly initiative and objectives to the team.
•Initiated, planned, and developed in collaboration with the respective brand manager, pocket-size merchandising manual as ready-reckoner to the field staff enhancing qualitative deliverables.
•Leading and enabling the merchandising team and service provided to the multiple business units, mitigating risk and liaising with department heads for smooth and effective operation.
•Accomplished and implemented SOS in Key accounts (Carrefour and Lulu) negotiated centrally by the commercial team.
•Continuous field evaluation and accountable for coaching and training team members and follow through on each team member's development plan in collaboration with the employee and HR.
•Developed the overall plan for exclusive merchandising coverage for L'Oreal and Jade product portfolios and thereafter implemented, integrated and optimized the available resources for the respective business unit, therby enhancing qualitative and quantitative deliverables.
Trade Marketing:
•Re-Negotiated the Makeup Trade marketing maintenance budget, saving 15 % of the budgeted amount in 2009 and maintaining service standard.
•Liaise the entire thematic promotion project with the Principal, Suppliers, and Trade - On production, installation of promotional stands, countertops, co-packing, BTL, and in-store branding and POSM to support the launch.
•Laise quaterly with the

to Team Management - 2017: L’Oreal Paris training team.
•Finance for Non-Financials - 2016: L’Oreal UAE Finance.
•Cash Van and Impulse Management - 2016: Consultant: Level Up.
•Merchandising and POS Excellence - 2014: Consultant: Level Up.
•Sales Executives Team Management - 2013: Consultant: Level Up.
•Accelerator program conducted by Spinney's AUH on its core values (STIR) in 1998 for self-development.