Manager - Marketing Communications and Planning
Emerson FZE
مجموع سنوات الخبرة :16 years, 11 أشهر
Marketing and Communication:
• Manage and lead various marketing communication activities for the Middle East and Africa Region
• Provide proactive marketing solutions and lead the development of marketing communications activities in the region
• Manage the company’s social media presence by providing strategies and overlooking the content development
• Develop and manage effective integrated marketing campaigns for a variety of audiences that advance the brand and achieve key business objectives
• Lead tradeshow and event planning process, and assist with materials, signage, and preparation for special events and programs
• Supervise and manage advertising requirements, and coordinate editorial contents.
• Oversee the design and production of print materials and publications
• Engage in the implementation and web translation of the company’s MEA websites
• Maintain the organisation’s website presence
• Manage the new office branding and display area design and execution
• Ensure brand consistency and brand awareness, across media, print, web and promotional items
• Carefully select, partner, and manage third party media agency, source and hire other vendors as needed
Forecasting and Planning:
• Manage the demand management process, and send monthly forecasting reports to various manufacturing plants overseas
• Lead MEA Sales & Operations process
• Present monthly business, budget analysis and reports
• Analyze market information and update the sales organization and management team with market trends
• Conduct depth analysis of historical sales trends to support management short/ long term decision making
Key Achievements:
Launched the company’s social media presence and reached a level where it surpassed the company’s global performance indicators
Planned, developed and executed successful corporate social responsibility campaigns that led to global recognition #EmersonCools #EmersonReads
Successfully managed the transition of establishing Marcom activities while actively managing the Demand Planning role with an overlap of a year
Marketing and Communication:
• Plan and execute the development and introduce of new business opportunities
• Assessment of marketing opportunities and target markets
• Intelligence gathering on customers and competitors
• Generate leads for possible sales
• Evaluate the enterprise’s activities and realize its full potential
• Market the enterprise’s services by communicating the brand to the potential clients through event visits, e-marketing and telemarketing
• Meet clients ‘face to face’ and lead sales meetings
• Initiate, source and research details for enterprise’s database of potential clients
• Oversee communications and client relationship management
• Conduct direct marketing campaigns that aim to optimize the brand awareness
• Initiate and conduct one-to-one qualitative service feedback surveys and quantitative evaluation questionnaires
• Achieve scheduled targets within time frames
• Research and communicate potential partnership opportunities within the industry
• Manage clients’ account and supervise exhibition stand projects as part of the on-job training program
Key Achievements:
Built a contact database of potential leads
Successfully analysed the market trends by attending and gathering information during trade events
Investigation and Analysis:
• Conducting investigations and analysis of potential money laundering cases and making appropriate recommendations on action to be taken
• Developing the Anti-Money Laundering Policies and Procedures and preparing reports on money laundering activities
• Employing appropriate and efficient data mining tools for analysis and review of information in the bank's financial data and compiling the data to produce relevant timely reports
• Providing Executive and Senior Management with timely statistical and analytical reports on suspicious financial transactions
Key Achievements:
One of the first female Anti-Money Laundering Analysts in the country
Selected and hired to join the organization right after completing graduation project at the bank
Courses included: Qualitative Research Methods; International Marketing; Managing Organisations; Managerial Economics; Corporate Financial Strategy; Strategic Human Resource Management; Tourism and Sustainability; Corporate Governance; and Corporate Strategy.
Courses Included: Exploring Business Research; Strategy and International Management; Information Management; and Business Information Systems.
Courses included: Macroeconomic analysis, Microeconomic analysis; Econometrics; and Money and Banking.