Dhanwandhi Panneerselvam

Product marketing manager:

Managed a 4 member team, owned and executed GTM plans, driving awareness, and
growth through strategic launches, increased website traffic by 20% organically.

Conceptualized and articulated compelling product positioning and messaging,
differentiating our offerings, and aligning marketing with product roadmaps.

Developed and implemented targeted marketing campaigns, managed diverse content
(Blogs, solution pages, SM Posts, webinars) increasing lead generation.

Delivered impactful product demonstrations and effectively negotiated with prospects
on pricing and significantly contributing to conversions and product adoption.

Owned product lifecycle marketing from designing trial email journeys, user
onboarding, activation, customer education, retention, and upsell strategies.

Adept at bridging Product, Sales, CS and Marketing teams, and coordinating with
diverse internal and external stakeholders to ensure alignment and smooth execution
of marketing initiatives

Successfully led end-to-end website revamp with expertise in UX/UI design, content
migration to improve traffic and engagement.


Product Management \[OKR/ Performance Management System\]:

Led a 4 member team; defined product vision and roadmaps, executed PLG
strategies, and led product launches for market penetration based on market and
competitive analysis

Owned the end-to-end product development lifecycle, including creating detailed
roadmaps, managing product backlogs, and developing comprehensive Business
Requirements Documents. Coordinated sprint releases, ensuring successful and timely
deployments of core and AI-led features with minimal disruption.

Collaborated closely with engineering, marketing, sales, and customer success teams
to ensure timely delivery and overall product success.

Developed in-depth product and process knowledge within the IAM domain,
enabling effective technical marketing.
Defined product messaging and positioning strategies to resonate with target
audiences.
Performed market and competitive analysis, providing insights to inform product
roadmap development. Conceptualized, created, and executed targeted content
campaigns.
Created compelling content and managed campaigns across various platforms
Managed third-party vendor relationships for marketplace activities and content
syndication across platforms like G2 and LeadScale.
Conducted Product analysis and research to recommend feature upgrade to
product team.

Conducted market research to position services and develop data-driven content
marketing strategies.
Generated B2B leads through multi-channel marketing campaigns, including
webinars, email, social media (LinkedIn), and ABM.
Created diverse marketing collateral, including blogs, website content, white
papers, case studies, and webinars, for high-intensity services (DevOps, Cloud,
ServiceNow, Retail).
Utilized WordPress and Dzone for content management and implemented SEO
strategies for maximum reach.

Created B2C content and copy for advertisements and events across various
media platforms.
Executed social media and media promotion campaigns for FMCG products.
Actively reviewed events and provided marketing insights.
Assisted in managing event for product placements and branding

Developed test scenarios and test plans based on business requirements,
performing manual testing.
Created technical write-ups and articles for internal magazines and blogs