Marketing/Social Media Specialist
tebcan.com
Total years of experience :8 years, 4 Months
- Managing tebcan’s digital presence on social media platforms (Facebook, Twitter, LinkedIn, Snapchat & Instagram.)
- Overseeing social media monthly calendars, planning content and artwork.
- Supervising Junior community managers, and contact centre agent’s responses on Social Media.
- Assisting the marketing team in setting - plans, guidelines, company profile, video ads, offerings, brand book & brand
persona.
- Assisting the business development and sales team to enhance and deliver tebcan’s offerings.
- Training call centre agents to handle client’s inquiries and increase customer service.
- Working closely with technical and SEO teams to balance the paid and organic traffic.
- Event planning: Conceptualized, negotiated, planned and executed cool, fun and buzz-worthy events.
- Marketing outreach: Connected with the right local organizations, bartered weekly newsletter sponsorships for promotion of Jeeran.
- Writing: Wrote locally compelling newsletters and blogs and inspired reviews daily, as well as persuasive pitches to venue owners and marketing partners.
- Developed, implemented and managed Jeeran’s social media strategies.
- Worked with copywriters and designers to ensure content guidelines are implemented.
- Created content and coordinated design, production and delivery of marketing collateral and web content.
- Project Management: planning, budgeting, pricing projects, overseeing and documenting multiple projects along with
the business development and financial teams.
- Defined and updated most important social media KPIs on monthly basis.
- Wrote, recorded and produced voice over video content, promotional videos and blog, resulting in audience
engagement increase by over 30%.
- Collected data on consumers, competitors and market placings and consolidate information into actionable items, reports
and presentations.
- Compiled and analyzed statistical data.
- Performed valid and reliable market research SWOT analysis.
- Interpreted data, formulated reports and delivered recommendations.
- Provided competitive analysis on various companies’ market offerings, market trends, pricing/business models, sales and
methods of operation.
Organized and scheduled appointments, planned meetings and took detailed minutes.
- Wrote and distributed email, correspondence memos, letters, faxes and forms.
- Assisted in the preparation of regularly scheduled reports.
- Developed and maintained a filing system.
- Updated and maintain office policies and procedures.
- Acted as the point of contact for internal and external clients.
- Liaised with executive and senior administrative assistants to handle requests and queries from senior managers.
- Arranged meetings/interviews on behalf of the Director of HR/Manager and prepare necessary papers prior to the
Interviews/meetings..
- Prepared and updated vacant positions list and hiring process accordingly.
- Recorded applications submitted to the department, prepared applications for short-listing, assisted in organization of
interviews and contacted candidates regarding the outcome of their application where appropriate.