Dana Essa

 Build marketing calendar & programs to support marketing objectives and company’s strategy
 Research and evaluate new products based on customers’ needs
 Manage campaigns launch (Idea, artworks, activation, media booking, etc.)
 Manage social media strategy, calendar, content and activations
 Communicating with other parties and work on the best strategy to support the business
 Evaluating performance of marketing campaigns
 Budgeting
 Maintains knowledge of trends and developments in the market
 Work closely with senior management for new and creative advertising ideas

 Build marketing calendar & programs to support marketing objectives and company’s strategy
 Research and evaluate new products based on customers’ needs
 Manage campaigns launch (Idea, artworks, activation, media booking, etc.)
 Manage social media strategy, calendar, content and activations
 Communicating with other parties and work on the best strategy to support the business
 Evaluating performance of marketing campaigns
 Budgeting
 Maintains knowledge of trends and developments in the market
 Brainstorm creative ideas for growth strategies through digital marketing
 Measures performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
 Identifies trends and insights, and optimizes spend and performance based on the insights.
 Monitor competition and new trends at market to satisfy customer needs
 Work closely with vendors like Talabat & Deliveroo and set strategies and goals

Job description:
* Exploring different ways to improvise and increase the sales of the products
thereby ensuring that the marketing goals are achieved as designed by the
company
* Prepare marketing strategy and write action plans to attain specific objective
* Ensure to execute local and regional promotions and campaigns effectively
* Planning and implementing a Marketing Calendar through an effective strategy
* Measure, analyze and evaluate programs as required
* Budget preparation
* McCafe Lead
* PR Lead - Organize PR activations through sponsorships, partnerships, and
marketing activities by developing press releases, special events or social media
activation that will enhance the PR side of the company
* Menu Management Lead - Provide successful new product development by
searching and exploring new menu items, initiate a product testing, conducting
surveys, finalizing food and paper cost with pricing and projection and finally
working on the packaging
* Organizing events and social/community relationship activities
* Manage store level merchandising, media, events and community relations,
promotions and local advertising.
 Al Maousherji Catering Company - McDonald’s Kuwait as a Marketing

Campaigns Supervision
* McCafe Lead
* PR Lead
* Menu Management Lead
* Events Organization
3
* Marketing Calendar Preparation & Implementation
* Supervise store level merchandising, media, events and community relations,
promotions and local advertising.
Certificates (Training Courses):
* Golden Arches Code E-Learning Training Program in 2011 (McDonald’s)
* Introduction to Marketing in 2012 (McDonald’s)
* Development for Marketing and Insights (McDonald’s)
* Project Management Professional course (UAC) and planning to have the
exam
* Introduction to Marketing & Insights in 2014 (McDonald’s)
* Introduction to writing great communication and creative briefs in 2014
(McDonald’s)
* Introduction to Menu in 2014 (McDonald’s)
* Introduction to Global Core Menu Governance in 2014 (McDonald’s)
* Introduction to Local Store Marketing in 2014 (McDonald’s)
* APMEA “Worldwide Hamburger Marketing University” (WHMU) 2015
course in Chicago with (Rita Hobin Team Award - Best Application of Team
Building Skills)
 Al Safat Media Co. (5 months’ experience as a

Delegating work to other members of the agency team.
* Managing administration staff.
* Coordinating between the designers and our clients.
* Discussing the products, services and advertising requirements of each
particular client.
* Working with the