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Dana Essa, Marketing Manager

Dana Essa

Marketing Manager·Domino's Pizza Kuwait

Kuwait

Bachelor's degree, Mass Communication

Work experience

Total years of experience: 17 years, 6 months

Marketing Manager

January 2021 - Present

Domino's Pizza Kuwait

As Salimiyah, Kuwait

I found this job using Bayt.com

January 2021 - Present

 Build marketing calendar & programs to support marketing objectives and company’s strategy
 Research and evaluate new products based on customers’ needs
 Manage campaigns launch (Idea, artworks, activation, media booking, etc.)
 Manage social media strategy, calendar, content and activations
 Communicating with other parties and work on the best strategy to support the business
 Evaluating performance of marketing campaigns
 Budgeting
 Maintains knowledge of trends and developments in the market
 Work closely with senior management for new and creative advertising ideas

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Marketing Manager

January 2021 - Present

Atyab Gulf Catering (Domino's Pizza Kuwait)

As Salimiyah, Kuwait

January 2021 - Present

 Build marketing calendar & programs to support marketing objectives and company’s strategy
 Research and evaluate new products based on customers’ needs
 Manage campaigns launch (Idea, artworks, activation, media booking, etc.)
 Manage social media strategy, calendar, content and activations
 Communicating with other parties and work on the best strategy to support the business
 Evaluating performance of marketing campaigns
 Budgeting
 Maintains knowledge of trends and developments in the market
 Brainstorm creative ideas for growth strategies through digital marketing
 Measures performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
 Identifies trends and insights, and optimizes spend and performance based on the insights.
 Monitor competition and new trends at market to satisfy customer needs
 Work closely with vendors like Talabat & Deliveroo and set strategies and goals

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Manager

July 2018 - Present

July 2018 - Present

Job description:
* Exploring different ways to improvise and increase the sales of the products
thereby ensuring that the marketing goals are achieved as designed by the
company
* Prepare marketing strategy and write action plans to attain specific objective
* Ensure to execute local and regional promotions and campaigns effectively
* Planning and implementing a Marketing Calendar through an effective strategy
* Measure, analyze and evaluate programs as required
* Budget preparation
* McCafe Lead
* PR Lead - Organize PR activations through sponsorships, partnerships, and
marketing activities by developing press releases, special events or social media
activation that will enhance the PR side of the company
* Menu Management Lead - Provide successful new product development by
searching and exploring new menu items, initiate a product testing, conducting
surveys, finalizing food and paper cost with pricing and projection and finally
working on the packaging
* Organizing events and social/community relationship activities
* Manage store level merchandising, media, events and community relations,
promotions and local advertising.
 Al Maousherji Catering Company - McDonald’s Kuwait as a Marketing

Job role:
Management

Assistant Marketing Manager

January 2010 - Present

McDonald's

Hawali, Kuwait

January 2010 - Present

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Supervisor

January 2010 - January 2018

January 2010 - January 2018

Campaigns Supervision
* McCafe Lead
* PR Lead
* Menu Management Lead
* Events Organization
3
* Marketing Calendar Preparation & Implementation
* Supervise store level merchandising, media, events and community relations,
promotions and local advertising.
Certificates (Training Courses):
* Golden Arches Code E-Learning Training Program in 2011 (McDonald’s)
* Introduction to Marketing in 2012 (McDonald’s)
* Development for Marketing and Insights (McDonald’s)
* Project Management Professional course (UAC) and planning to have the
exam
* Introduction to Marketing & Insights in 2014 (McDonald’s)
* Introduction to writing great communication and creative briefs in 2014
(McDonald’s)
* Introduction to Menu in 2014 (McDonald’s)
* Introduction to Global Core Menu Governance in 2014 (McDonald’s)
* Introduction to Local Store Marketing in 2014 (McDonald’s)
* APMEA “Worldwide Hamburger Marketing University” (WHMU) 2015
course in Chicago with (Rita Hobin Team Award - Best Application of Team
Building Skills)
 Al Safat Media Co. (5 months’ experience as a

Job role:
Engineering

Executive

January 2007 - January 2008

United Arab Emirates

January 2007 - January 2008

Delegating work to other members of the agency team.
* Managing administration staff.
* Coordinating between the designers and our clients.
* Discussing the products, services and advertising requirements of each
particular client.
* Working with the

Job role:
Sales

Education

American University of Sharjah

April 2008

April 2008

Bachelor's degree, Mass Communication

United Arab Emirates

(

Al Shoa'ala School

January 2003

January 2003

High school or equivalent, Mass Communication

United Arab Emirates

(

Skills

Advertising
Expert
Advertising
Expert
Marketing
Expert
Marketing
Expert
Creativity
Expert
Creativity
Expert
Public Relations
Expert
Public Relations
Expert
Menu Development
Expert
Menu Development
Expert
ADVERTISING
Expert
ADVERTISING
Expert
COMMUNITY RELATIONS
Expert
COMMUNITY RELATIONS
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
MERCHANDISING
Expert
MERCHANDISING
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
BROADCAST
Expert
BROADCAST
Expert
BUDGETING
Expert
BUDGETING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
Advertising
Expert
Advertising
Expert
Marketing
Expert
Marketing
Expert
Creativity
Expert
Creativity
Expert
Public Relations
Expert
Public Relations
Expert
Menu Development
Expert
Menu Development
Expert

Languages

Arabic
Native Speaker
English
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