Marketing Manager
Uber
Total des années d'expérience :14 years, 1 Mois
·Accountable for all demand metrics for Qatar (rider acquisition and trips per rider.)
·Develop annual marketing plans for Qatar based on global business priorities and local needs.
·Source, negotiate and close local partnerships and events in Doha
·Plan all events aspects and create the best experience for both riders and drivers
·Develop content and manage all Uber Qatar Social media platforms and CRM
·Assist operations team in new product launches (research, planning and brand positionning)
·Responsible for building brand trust and favourability through rider insight-based campaigns and partnerships.
·Responsible for managing monthly marketing spend in-line with annual budget.
·Prepared and shared post-campaign reports with the wider team analyzing results versus targets.
·Managed all relationships with brand, media and creative agency partners.
Key achievements:
-Successfully managed and participated in Emir Cup Final Match in May 2019
- Partnered with Doha Bank for a full year promotion for new users acquisition.
-Successfully launched Uber XL new product campaign in Doha generating incremental high value rides.
Nov 2017-Present: Account Manager
Managing both Supreme committee for delivery and Legacy and Aspetar Orthopaedic and Sports Medicine Hospital.
Oct 2015-Nov 2017
Embedded Resource at Aspetar Hospital:
Managing the relationship between Aspetar Orthopaedic and Sports Medicine Hospital’s (Part of Aspire Zone foundation) and FP7.
Responsible of achieving key deliverable: Messaging, branding, communications/marketing plans, strategic plans, digital and social media activities.
Ensuring all brand guidelines are well defined, followed and executed for effective communication.
Developing reporting systems(daily, monthly and quarterly).
Project Management: liaising with different stakeholders to ensure project execution on timely manner.
Managing all Below the Line(BTL) production projects; liaising and negotiating with suppliers to achieve competitive rates and perfect execution.
Coordinating with the media department for all media plans and strategies; executing and reporting media campaigns analysis.
Responsible of All Unilever brands marketing and sales activities in the Qatari Market.
Managing all Unilever brands in Qatar by planning, developing and executing marketing activities to help achieve the sales target.
Maximizing Unilever's in-store presence, on shelf availability.
Managing Unilever's brand presence across all channels: managing POS material, promotional activities and brand activation.
Ensuring Unilever's brand guidelines are respected followed and properly executed across all channels.
Managing Merchandisers and Promoters :responsible of setting sales targets and conducting product and sales training for all Unilever promoters.
Corporate Marketing communication
• Managing with agencies creative, media and digital campaigns.
• Maintaining LG brand Guidelines across all channels and districts.
• Managing and executing yearly corporate and product marketing plan.
PR Activities Management
• Achieving innovative PR for tactical and seasonal initiatives.
• Events and marketing projects Management & follow-up.
• Managing LG media presence in Lebanon and maintaining strong media relations with Media club members.
Digital Marketing
• Manage LG Lebanon Facebook page, following up with agency on online campaigns to build online relationship with LG fans.
• Lead the Digital presence of LG in Lebanon.
• Actively utilize online channels to serve products and brand objectives.
Sales Managemet
• Optimizing order management cycle leading.
• Sell in and Sell Out Data Management.
• Managing in-store marketing activities and POP presence.
• Promoter/merchandiser/floor sales men training and management.
Responsible of the following account: Taxi diner, United companies for central markets
(UCCM), COOP, Wafic Idriss Establishment (Dollys, St pierre, Chtoura Frozen Food),
General Reinsurance Services (GRS), Hicon Real estate, FFC holding, Think premium,
Sultan Foods, Beirut Association for Social Development ( Afkart, Les Createurs Libanais),
Bella Pharma, Abou el Abed Café (Jordan), Akaria development.
Working on ATL and BTL activities and following up with clients.
Preparing creative and media briefs and clients quotations.
Preparing yearly marketing plans and strategies.
American University of Beirut Lebanon 2007-2011 AACSB (only 5 % of the world's business school) Bachelor of Business Administration- Marketing.
Lycée Abdel Kader Lebanon 1998-2007 French and Lebanese Baccalaureate- in Economics
