Senior Adveretising Specialist
Supreme Committee for Delivery & Legacy
Total years of experience :8 years, 5 Months
Host country operations for the FIFA World Cup Qatar 2022™
Supporting, planning, and implementing advertising and event promotion activities across the three FIFA World Cup Qatar2022 entities (SC, Host Country, and the Tournament).
Contribute to the creation of communication content for Marketing dept. through liaising with advertising agencies and internal stakeholders.
Effectively communicate the objectives in a visual form.
Quality assurance of content produced
Multiple successful campaigns led such as Accommodation, Legacy campaign, Brand Activations, Knowledge Collection, MatchDay, Hayya Family & Friends, Hayya with Me, Weekend Celebrations, Corniche Digital Guide.
Been involved in the media planning process and evaluate campaign effectiveness.
Social media marketing/ branding, customer service evaluations, and event planning.
Conducting market research & competitive analysis.
Influencer management.
Sourcing event venues & technical equipment providers.
Enhanced customer touchpoints and overall experience.
Monitored market trends, research consumer markets, and competition.
Analyzed brand positioning and consumer insights.
Worked on localizing Mosafer Brand in each territory (GCC-NY-Turkey-DutyFree).
Identified target audience & customer persona.
Measured and reported the performance of all marketing campaigns, and assessed ROI and KPIs.
Launched Mosafer loyalty scheme.
Launched Mosafer e-newsletter (Travel Journal).
Defined weaknesses and analyze performance through data.
Addressed performance issues based on analyzed data.
Planned product launches across different platforms.
Increased sales & customer satisfaction by enhancing the visual display
Worked with different influencers to reach the target audience.
Monitor store performance by analyzing different metrics.
Re-activated customer data collection (75% higher).
Participate in customer service training for store staff.
Conduct surveys and customer feedback and report findings.
Developed locally relevant integrated marketing activities.
Deal with external suppliers and compare proposals.
Created content for advertising and marketing communication.
Worked on social media strategies and plans for different sectors.
Revise insights & analyze different campaigns.
Work with influencers & bloggers in GCC region.
Liaising with clients & ensuring task delivery as per the requests.
Orchestrating different projects with the internal team.
Media tracking and daily coverage reports for clients.
Supported team in developing marketing strategies & plans.
Main Clients: Qatar Rails, AJ+, Qatar Airways (Transportation/Media/Aviation)
Experiential Edutainment city for kids
Launched website and started company’s social media pages.
Compiled weekly reports/analytics for online & offline media.
Planned and executed over 15 corporate events liaising with management, partners, and suppliers.
Manage relations with
Developed social media plans & led the photography & design team for the development of content.
Selling, up-selling, and handling customers’ requests.
Sourced material, worked on tender submission and executed plans.
Planned and executed small-scale events.
Clients: Blue Salon, Mimisol, Ayan, Gree, F&B, Damco