Danah El-Masri, Senior Graphic designer

Danah El-Masri

Senior Graphic designer

Al Wataniya Group

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, graphic design
Experience
21 years, 6 Months

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Work Experience

Total years of experience :21 years, 6 Months

Senior Graphic designer at Al Wataniya Group
  • Saudi Arabia - Riyadh
  • My current job since January 2007

Created a new identity for alwataniya group by studying the week areas on the previous logo and creating a
stronger look and feel image which represent the hall group, focusing on the colors and typography to give a modern and professional image with a simpler abstract object
Conceptualize and design all aspects of ALWataniya: brochures, bus wraps, catalogs, displays, fact sheets, magazines, pamphlets, posters.. etc .
Conceptualize and design corporate collateral materials: annual reports and the supporting materials, postcards, and direct mailers.
Manage daily workflow and resources between creative, copy, and production to meet objectives, timelines, and budgets.
Create a more efficient creative process by promoting clear communication and a strong relationship among the creative team, project managers, and vendors.
Collaborate with production manager to determine materials, inks and substrates.
Art direct and oversee photo shoots to ensure photographic objectives are successfully completed, as well as work with photo reps and agencies to negotiate usage rights.
Manage photo library and created a category system to ensure easy access.
Color correct and retouch artwork to uphold creative standards.
Responsible for reviewing printer proofs and on-press approval.
A team leader in Al Khaldeyya project.
Working on a campaign for the subscription of Alhayat Newspaper 2007.
Managed and handled all Al Wataniya campaigns and projects and all were perfectly delivered, executed and succeed.

Senior Graphic Designer at AL-Mohtaraf Al-Saudi
  • Saudi Arabia - Riyadh
  • September 2005 to January 2007

Designed corporate collateral, brochures, ads, sales packages, exhibit signage and promotional materials for multiple industries and clients.
Conceptualized catalog layout designs following brand identity and pre-press standards.
Designed corporate collateral, monthly newsletters and promotional materials Art Direction on photography shoots.

graphic designer at Active Future
  • Saudi Arabia
  • September 2004 to June 2005

took part in developing corporate identities with the creative team
Working on Advertising campaigns
A great focus on publishing section such as magazine layouts

concept developer at Microns Multi Media International
  • Saudi Arabia - Riyadh
  • March 2002 to March 2004

Conceptualized and designed multimedia solutions utilizing technologies to create marketing media for CD distributions.
The design and implementation of high class websites using Macromedia Flash

Education

Bachelor's degree, graphic design
  • at Yarmouk university
  • June 2001

continuing classes in illustrationand computer graphics, training courses computer graphics adobeb (photoshop,illustrator) computer graphics (quarck xpress summer 1999 and summer 2000, trainee with Arabian Consulting Eng Services , Riyadh as graphic design and computer graphics

Specialties & Skills

Graphic Design
Graphics
Web Design
Adobe Illustrator
Identity
Windows and MAC platform
adobe (photoshop,illustrator)
corel drow
quarck xpress
macromedia flash 5 , MX
web design (html,java ) front page
painting (charcol) drawing skitches
playing piano
adobe indesign
communication and preparing presentations

Languages

Arabic
Expert
English
Expert

Memberships

non
  • non
  • January 1988