Head of Events, Communications & Marketing
Iloilo Specialty Coffee Association, Inc.
مجموع سنوات الخبرة :8 years, 5 أشهر
Handling the Events Sponsorships and merchants.
Oversea the end-to-end execution of event projects, ensuring timely delivery and quality output.
Organizing micro and macro events.
Managing Social Media accounts and growing engagements.
Knowledge in SEO and analytics.
Build and Maintaining strong relationships with the Influencers and sponsors.
Proposed creative and effective strategies to achieve event objectives.
Finalizing event materials and creative visuals.
Collaborate with internal creative teams in delivering marketing materials and graphic contents.
Organized events together with the team, such as Coffee Farm Tours, Public Cupping and competitions.
Achieved a 30% increase in social media followers by developing a strong content strategy that lead to a 5% growth in sales within six months
Boosted clients' brand recognition online by 10% by developing new ideas and content marketing strategies
Produced online content and marketing copy to promote the products and services of key clients
Execute plans accordingly.
Plan monthly content calendar (using tools like, Buffer, Google Calendar, Meta Business, Calendly)
Designing product posters, layouts, reels and videos (using tools like, Canva, Final Cut X Pro, Adobe Illustrator, Capcut)
Designing product packaging
Public Relation works, making strong network connections and collaborations
Strategizing promotions and collaborating with bloggers and media
Digital Filing and Organizing
Data Entry and administrative staff
Conceptualize brand and design
Branding and rebranding development
Graphic Designing / Organize and strategize content calendar
Strategize brand approach and promotions
Packaging label designing / Creating logos for clients.
Creating graphic lay-outs for social media postings (Facebook, Instagram, Websites and online shops)
Video editing for social media postings.
Developing a month-long social media calendar.
Strategizing contents for client’s needs.
Copy writing for social media postings.
Analyzing the market for contents to upload.
Using Canva and Final cut pro for layout and video editing.
Manage the business from logistics to administrative works.
Scheduling of weekly Social Media Posts.Manage the business from logistics to administrative works.
Scheduling of weekly Social Media Posts.
Managing Social Media Accounts - Facebook Page.
Manual Brewing.
Conceptualized Menu.
Strategized promos and campaigns.
Create social media content.
Plan and strategize digital marketing.
Manages online orders and deliveries.
Strategize digital campaigns and promos.
Organized collaborations and affiliations.
Editing posters and videos using editing apps like Final Cut X pro
Working on Insurance application of Staff.
Preparing Employment Agreement for Labors and Staff.
Preparing Personal Action Sheets for Staff’s request.
Filing of Labor Agreements.
Filing of Insurance and Health Card’s receiving copies.
Open, sort and distribute incoming correspondence.
Preparing emails, monthly reports, drafts and memos.
Recording of incoming and outgoing letters.
Answering calls from main office and other project sites.
Provide general administrative and clerical support including mailing, scanning, and copying to management.
Preparing Transmittals, Memorandums, and Minutes of Meetings.
Maintaining electronic and hard copy of filing system.
Schedule and coordinate meetings.