Daniel Atallah

Developing and implementing comprehensive PR strategies, creating compelling angles for exclusive media interviews, thought leadership articles, and press releases based on industry trends and the marketing team’s initiatives.

Secureing top-tier media coverage for interviews, thought leadership pieces, and press releases in prominent publications such as Arabian Business, Gulf Business, Al Etihad, Al Khaleej, Al Bayan, Gulf News, Khaleej Times, The Economic Times, and more.

Drafted and distributed press materials, secured thought leadership articles in media, and landed media opportunities independently during agency transitions.

Collaborating with the marketing team to align PR efforts with ongoing and upcoming marketing campaigns, and developing targeted PR plans for each campaign, enhancing overall brand visibility.

Liaising with research agencies to develop and dispatch surveys, analyzing results, and creating content based on findings. Using survey insights to develop PR collateral and generate engaging social media and blog content for Bayt.com’s social media pages and website.

Managing website polls, analyzing results, and formulating key findings that are shared with the marketing team for their perusal as well as developing blog content for Bayt.com’s website.

Managing agency performance and driving improvements in the company's PR efforts by tracking and reporting KPI's on a monthly, quartelty, and annual basis.