Daniel Barat

An international group of companies, activating in the House Cleaning, Personal Care and DYI sectors.
•Design, development and implementation of a new market strategic approach - redefining target segments and channels strategy; development of a brand extension strategy from B2C to B2B, including online channel approach
•Development of a new, relevant organizational structure.

Interim assignment, specific project
A group of healthcare companies, which operates in South East Europe, providing innovative Medical Technologies as well as specialized Medical Services, representing world leading producers.
• Merging of two divisions (Renal and Critical Care).
• Development of the Sales and Marketing strategy for the newly created Business Unit

Development and implementation of the Sales Strategy, Trade Marketing and Category Management projects, for Romania and Moldavia
•A new Modern Market strategic approach - design and implementation

Entrepreneurial project in the outdoor industry
• Strategic planning& competitive re-positioning
• Reallocation of internal & external resources and business development maximization
• Re engineering& process redesign, operations and infrastructure development
• Customer Relationship Management process implementation

“Subsidiary of The Year” award with BIC Romania in 2005.
•Business development in six countries, management of two subsidiaries, 130+ people, 7 major distributors in four distinctive geographies.
•New logistics and operations system approach in CEE countries - task force member, 2 years project
•Harmonization of sales and pricing policy within the European market - task force member, 2 years project.
•Team development
•Financial performance of the firm - Profit &Loss Management
•Established objectives, evaluated & monitored performance and progress, strategy supportive policies and procedure
•Successful sales & marketing departments reorganization - proactively tailored to regional market development
•Improved efficiency and effectiveness of the support departments (IT, Operations, HR

“Subsidiary of the Year” in EEMEA with BIC Romania in 2001.
•Within 3 years, increased 4 times brand recognition, became and consolidated market leader position.
•Strategic marketing planning& competitive positioning developed from scratch - market introduction.
•Extensive market research
•Developed and implemented the brand/category communication strategy.
•Trade presentations all over the country - established top of mind awareness and high share of attention among important intermediaries and influencers.
•Negotiated with Modern Mass Market for in-store implementation of sales& marketing programs, especially BTS (back to school) campaigns, pioneering Category Management role
•Budgeting and sales forecasting coordination.

SALES MANAGEMENT

Sales team building & leadership
•Implemented new structure/ products category in the market
•Lead a team of 11 salesmen in the retail and wholesale sectors, KA management