Senior Marketing Officer
Yokohama Lebanon
Total des années d'expérience :9 years, 0 Mois
• Coordinated with advertising agencies and media companies, managing media spend across channels to optimize revenue and profitability goals.
• Created and executed promotional and brand building exercises, working closely with the department, to achieve marketing goals and increase market share.
• Planned, executed, and Drove growth across all brands under HMG Holding including Yokohama Tires and other sub-brands in the automobile industry.
• Coordinated marketing strategies with other department ensuring strategic communications and goal alignments with the sales, finance, and procurement departments.
• Directed the conduction of an in-depth customer behavior analysis optimizing real raw data to gather actionable insights.
• Identified new marketing opportunities and enhanced existing activities based on market demands.
• Coordinated with advertising agencies and media companies, managing media spend across channels to optimize revenue and profitability goals.
• Created and executed promotional and brand building exercises, leading, and working closely with the marketing department, to achieve marketing goals and increase market share.
• Mentored and coached a team of junior to mid-level marketing professionals and graphic designers to foster skill development.
• Developed, managed, and monitored the marketing department's budget based on sales forecast with percentage distribution to every marketing segment ensuring all resources are optimized.
• Prepared and presented quarterly reports and newsletters to be shared with all staff and senior management highlighting the impact of every campaign on the overall business.
• Lead the Collaboration with strategic partners to create targeted marketing campaigns that shares and highlight the brand values and increase brand awareness.
• Managed the marketing department staff performance review, KPIs, and 360 reviews and provided feedback with a career growth pipeline for professional development.
• Reviewed all creative and content deliverables for quality and accuracy, reinforcing the corporate identity and brand image.
Led all internal and external marketing activities, including publicity, media coverage, community relations, and special events, to effectively promote the company's image and brand name for hospitality and services.
• Coordinated with advertising agencies and media companies, managing media spend across channels to optimize revenue and profitability goals.
• Created and executed promotional and brand building exercises, working closely with the marketing department, to achieve marketing goals and increase market share.
• Developed comprehensive marketing strategies and plans, scoping project requirements and preparing budgets to ensure successful project delivery within budget.
• Managed a team of 15 staff members, including graphic designers, web designers, web developers, video editors, content creators, and call center operators, to ensure quality deliverables and project success.
• Led all correspondence, communications, and negotiations with international brands, identifying and hiring content creators for paid collaborations to increase brand awareness and market share.
• Collaborated with internal teams to design and develop innovative digital solutions, ensuring projects were delivered on time and met quality standards.
• Utilized Google Analytics to monitor and report on project metrics, making data- driven decisions to drive project success.
• Proactively identified potential risks and took actions to mitigate them, ensuring project success.
• Provided regular project progress updates to senior management and demonstrated website functionality, showcasing project achievements.
• Pitched and led the production team in producing video content for social media channels, resulting in increased follower growth and engagement.
• Reviewed all creative and content deliverables for quality and accuracy, reinforcing the corporate identity and brand image.
• Oversaw all press releases and maintained a constant supply of articles for media partners, coordinating strategic local/regional/international public relation campaigns to achieve marketing goals and promote the brand name.
• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrumented conversion points and optimize user funnels.
• Collaborated with agencies and other vendor partners.
Developed and executed comprehensive marketing plans aligned with the company's overarching strategic goals and objectives, utilizing market research and analysis to identify emerging trends and opportunities for growth.
• Led and managed the marketing and communication team, providing guidance and support to ensure successful implementation of marketing strategies, while fostering a collaborative and results-driven culture.
• Collaborated cross-functionally with various teams to ensure messaging and branding consistency across all marketing channels, including digital, print, and events.
• Created compelling and targeted content for various marketing materials, such as brochures, flyers, presentations, and newsletters, that effectively communicated the company's value proposition to key stakeholders.
• Managed social media accounts and developed engaging posts that built brand awareness and engagement, while monitoring social media trends and conversations to stay ahead of emerging issues.
• Coordinated and executed events and sponsorships to increase visibility and support community initiatives, while effectively managing budgets for all marketing and communication activities.
• Developed and maintained relationships with key stakeholders, including vendors, media outlets, and industry partners, leveraging these relationships to strengthen the company's brand and reputation.
• Ensured compliance with all legal and regulatory requirements related to marketing and communications, including data privacy and advertising standards, while mitigating reputational and financial risks.
• Conducted regular evaluations of marketing campaigns, utilizing data analytics and other metrics to optimize performance and ROI, while continually improving marketing strategies and tactics.
• Planned digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Measured and reported on the performance of all digital marketing campaigns.
• Planned and executed all digital marketing,
• Designed, built, and maintained social media presence
Studied job briefs and determined requirements.
• Scheduled projects and defined budget constraints.
• Developed internal and external reports.
• Led in administrative and logistical preparations for the centenary celebration
activities.
• Acted as the point of contact for all procurement related undertakings by facilitating
all procurement processes (i.e. raising PRs and other documentation needed, including authorized signatures etc.) and record relevant charges properly once procurements are completed.
• Supported the gathering and development of strong communications content, including translation of case studies and production of digital content, managed social media sites and supported in the update of the SCI Iraq website.
Maintains administrative workflow by studying methods; implementing cost reductions; developing reporting procedures.
Creates and revises systems and procedures by analyzing operating practices; studying utilization of micro-computer and software technologies; evaluating personnel and technological requirements; implementing changes.
Develops administrative staff by providing information, educational opportunities, and coaching.
Resolves administrative problems by analyzing information; identifying and communication solutions.
Maintains rapport with customers, managers, and employees by arranging continuing contacts; researching and developing new services and methods; setting priorities; resolving problem situations.
Maintains suggestion system by directing and controlling administrative technical aspects in accordance with management directives.
Provides information by answering questions and requests.
Maintains continuity of work operations by documenting and communicating needed actions to management; discovering irregularities; determining continuing needs.
Guides employee actions by researching, developing, writing, and updating administrative policies, procedures, methods, and guidelines; communicating developments to management.
Completes administrative projects by identifying and implementing new technology and resources; redesigning systems; recommending re-deployment of designated resources.
Accomplishes department and organization mission by completing related results as needed.