Sales Account Manager
The Entertainer FZ LLC
Total years of experience :10 years, 10 Months
Responsible for merchant acquisition and advertising within the UAE for The Entertainer
Actively managing over 250 accounts, including 5 star Hotels, Restaurants, Attractions and Spa's, within The Entertainer Dubai, Abu Dhabi, Fine Dining, Body & Kid's publications.
Responsible for merchant inclusion and retention; other responsibilities included:
Managing exposure of clients through different platforms; Print, Web and Mobile App.
Communicating new opportunities to an evolving client base.
Sourcing new merchants while also maintaining quality & integrity of the product.
Fundraising, corporate discounts and other direct sales initiatives.
Securing successful advertising partnerships.
Continuous competitor analysis, executing strategies to ensure client exclusivity.
Constructed parameters and benchmarking policies for:
Measuring quality of service within 5 star hotels and fine dining restaurants.
Measuring compliance with regulations.
Measuring employee integrity.
Developed collateral for mystery shoppers. Including, but not limited to:
Questionnaires to gather specific information about products and services.
Audio and video recordings for training.
Survey models and instructions for mystery shoppers.
Responsible for promoting brand awareness through:
Developing a strong social media presence on Facebook & Twitter.
Organizing events in schools and within various festivals in Dubai.
Provided more exposure for the brand through:
Liaising with various media entities like Virgin Radio Dubai.
Securing sponsorships with hotels like Atlantis The Palm.
Leadership, Entrepreneurship and African Studies (Class of 2008)