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Daniel Shehayeb, Cluster Sales Manager 
Accor

Daniel Shehayeb

Cluster Sales Manager Accor·Al Anoud Foundation

Saudi Arabia

Bachelor's degree, Management

Work experience

Total years of experience: 18 years, 6 months

Cluster Sales Manager Accor

February 2023 - June 2026

Al Anoud Foundation

Riyadh, Saudi Arabia

February 2023 - June 2026

• Drive sales strategy execution across hospitality and corporate segments, delivering up to 10% revenue
growth
• Manage strategic key accounts, increasing client retention and repeat business by 15%
• Deliver forecasting, pipeline management, and KPI reporting to senior leadership
• Identify and secure new business opportunities through market intelligence, networking, and
structured lead generation
• Develop and expand long-term relationships with corporate clients and business partners in the Saudi
market
• Lead commercial negotiations, contract discussions, and high-value client presentations
• Align sales strategy with cross-functional departments to support operational and revenue objectives
• Monitor sales performance, pricing strategy, and market trends to maximize profitability and revenue
optimization
• Oversee contract execution while ensuring high service quality and client satisfaction
• Support sales team performance, target achievement, and business development initiatives

Company industry:
Civil Engineering
Job role:
Sales

Sales & Revenue Manager

April 2023 - May 2026

Accor – Novotel & Mercure Riyadh Al Anoud

Riyadh, Saudi Arabia

April 2023 - May 2026

• Managed all distribution channels and OTA extranets while ensuring rate parity and
inventory accuracy, improving online contribution and occupancy by up to +10%

Company industry:
Hospitality & Accomodation

Sales Executive

July 2015 - May 2026

ADMIC (BHV)

Beirut, Lebanon

July 2015 - May 2026

• Conducted product presentations, negotiations, and client follow-ups

Company industry:
Retail & Wholesale

Business Development & Sales Manager

January 2018 - December 2022

Merhi Trading – Consumer Electronics & Home Appliances

Beirut, Lebanon

January 2018 - December 2022

• Led business development strategy across B2B and retail channels, driving consistent revenue growth
• Expanded customer base through structured prospecting, networking, and market research
• Managed key accounts and strengthened long-term client relationships to increase recurring revenue
• Negotiated supplier agreements, pricing structures, and commercial contracts
• Coordinated with marketing and operations teams to execute sales campaigns and growth initiatives
• Conducted competitor and market analysis to identify expansion opportunities
• Prepared sales forecasts, KPI dashboards, and performance reports for management review
• Led end-to-end sales operations to ensure achievement of monthly and annual targets
• Supervised and trained sales teams to improve productivity, performance, and customer engagement

Company industry:
Retail & Wholesale

Branch Manager

January 2019 - January 2022

D Home Line

Beirut, Lebanon

January 2019 - January 2022

• Managed recruitment, training, coaching, and performance evaluation of staff

Company industry:
General Engineering Consultancy

Assistant Administration Manager

January 2016 - January 2019

Charafeddine Industrial Laboratories

Baabda, Lebanon

January 2016 - January 2019

• Assisted in operational planning and administrative performance monitoring

Company industry:
Medical & Healthcare Equipment

Assistant Sales Manager

January 2014 - January 2018

ADMIC SAL (BHV Lebanon)

Beirut, Lebanon

January 2014 - January 2018

• Managed daily retail sales operations and supported achievement of revenue targets
• Developed and executed sales strategies to improve store and branch performance
• Expanded customer base through proactive client acquisition and relationship management
• Negotiated pricing structures and supplier agreements to maximize profitability
• Supervised, trained, and coached sales teams to improve performance and service quality
• Delivered sales reports, forecasting, and KPI analysis for management decision-making
• Improved operational efficiency and reduced waste by 5% through process optimization

Company industry:
Retail & Wholesale

Site Supervisor

January 2008 - January 2015

GET For Contracting

Beirut, Lebanon

January 2008 - January 2015

• Managed planning, scheduling, and resource allocation

Company industry:
Architecture

Sales Executive

January 2009 - January 2014

Charafeddine Industrial Laboratories

Baabda, Lebanon

January 2009 - January 2014

• Managed B2B and retail sales across multiple accounts and distribution channels
• Built and maintained relationships with distributors, wholesalers, and retail clients
• Handled order processing, client follow-ups, and sales coordination activities
• Supported sales forecasting, inventory planning, and market analysis activities
• Assisted in reporting, pricing updates, and promotional execution
• Contributed to operational efficiency and revenue growth initiatives through customer support and
sales execution

Company industry:
Perfume & Cosmetics

Education

Cardiff Metropolitan University

September 2018

September 2018

Bachelor's degree, Management

Lebanon

Modern University for Business and Science

September 2018

September 2018

Bachelor's degree, Business Administration

Lebanon

Bayt.com tests

IQ Test

Administrative and Support Service

Skills

FORECASTING
Expert
FORECASTING
Expert
MARKET TREND
Expert
MARKET TREND
Expert
OPERATIONS
Expert
OPERATIONS
Expert
PRICING STRATEGIES
Expert
PRICING STRATEGIES
Expert
REVENUE ANALYSIS
Expert
REVENUE ANALYSIS
Expert
REVENUE MANAGEMENT
Expert
REVENUE MANAGEMENT
Expert
SALES
Expert
SALES
Expert
STRATEGIC PLANNING
Expert
STRATEGIC PLANNING
Expert
TEAM MANAGEMENT
Expert
TEAM MANAGEMENT
Expert
TIME SERIES ANALYSIS AND FORECASTING
Expert
TIME SERIES ANALYSIS AND FORECASTING
Expert
Negotiation
Expert
Negotiation
Expert
Adaptability
Expert
Adaptability
Expert
problem solving skills
Expert
problem solving skills
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
HOSPITALITY
Intermediate
HOSPITALITY
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
ELECTRONICS
Intermediate
ELECTRONICS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate

Social profiles

Languages

Arabic
Native Speaker
English
Expert

Memberships

Al Shehayeb Foundation

Board Secretary

January 2020

Training and Certifications

Certifications
Statistical Forecasting Methods Course

Training
Microsoft Dynamics 365
Microsoft
Jan 2025
Advanced Microsoft Excel for Forecasting & Reporting
Microsoft
Jul 2023
ERP Systems & Demand Planning Training (SAP / Oracle)
Oracle
Nov 2025
KPI Reporting & Performance Analysis Training
ACCOR
Sep 2025
Sales Forecasting and Market Analysis Training
ACCOR
Jan 2024
Demand Forecasting & Planning Workshop
ACCOR
May 2024

Hobbies

  • Video Gaming
    Playing video games as a hobby, helping me unwind, manage stress, and stay mentally refreshed.
  • Basketball
    Playing basketball as a hobby, supporting teamwork, communication, and a balanced lifestyle.