Senior Account Manager / PR & Events
MPR Communications
Total years of experience :21 years, 10 Months
Managing a portfolio of leading agencies in KSA like Saatchi & Saatchi, Publics Graphics, TBWA & JWT with events and brand activation project.
Dealing directly with clients on activation, Promotion, sampling and Launch campaigns throughout KSA.
Researching new business leads and ‘pitching’ for new business.
Planning and implanting strategies to sustain and maximize profitability.
Making sure all operations are conducted in a manner that will be a credit to company’s reputation.
Ensures that the company in Saudi Arabia is fully resourced to deliver quality services to the clients
Coordinate all pre-event, event and post-event activities to include, but not limited to, concessions, souvenirs, event participants/exhibitors, entertainment, parking, supplies and signage.
Managing a portfolio of accounts like Memar Real estate, Kingdom Centre, IT Holding, Elixir, Hilton Garden Inn, Mas Investment Group, Dirab Golf & Country Club, and many more.
Dealing with all aspects of an advertising campaign; ATL, BTL, PR etc. Researching new business leads and ‘pitching’ for new business.
Working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget.
Presenting, alongside agency colleagues - particularly the account manager, the campaign ideas and budget to the client.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Prepare and manage of annual festivals & events budget.
Prepare, monitor and evaluate annual festivals & events advertising plan in coordination with marketing director and advertising agency.
Coordinate all pre-event, event and post-event activities to include, but not limited to, concessions, souvenirs, event participants/exhibitors, entertainment, parking, supplies and signage.
Develop and manage festivals and events sponsorship and participation opportunities.
Manage activities during the events and serve as primary contact. Create, establish and maintain strong vendor, venue and membership relationships.
Research, write and develop creative collateral as may be needed / required for event/s.
Work with team to pitch for new accounts.
Liaising with creative teams and ensuring quality of production.
Responsible for ensuring client day to day operations are met to agreed time schedules.
Interacting with account managers & clients, understanding their requirements and up selling services.
Formulating basic event design, concepts, themes, customized to the clients' requirements.
Directing and attending client presentations. Creating events ranging from product launches to PR driven campaigns for a variety of multinational clients.
Deciding on creative event execution, decor, and branding-specifying production details, such as design, photographs, graphics, animation, video and sound.
Responsible for event feasibility, planning, getting sponsorship and logistics.
Responsible for managing new product launch, company’s award ceremonies, retail store openings.
Teaching the basic techniques, strategy and various methodologies to the participant ants to compete on international level.
Arranged & organized different competitions among the students to improve their skills.
Served as a LIFE - GUARD in the Camp.