Marketing Manager
Alchemist F&B Ltd
Total years of experience :16 years, 8 Months
Social Media Management: Develop and manage online marketing campaigns AFBL & AHRL by effectively driving brand awareness, engagement and traffic to social media pages. Achieve a strong, visible social media presence and develop concepts with viral potential. Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
•Web Development & E-Marketing: Act as a liaison between the Marketing and IT Teams as well as external consumer in designing and developing company’s online presence. Plan, develop and oversee implementation of continued improvements and new features and enhancements to AFBL’s & AHRL’s websites. Plan and execute online marketing strategies and provide strong analytical direction and reporting.
•Management: Manage the productive Marketing Department by ensuring that the appropriate structures, systems, procedure and values are developed. Provide direction for graphic designers, copywriters and analysts through creative briefs and in-person meetings to help achieve site goals utilizing web best practices.
•Coordination: with the top management as well as other departments, to report on reviews, progress and changes, if any. To monitor and report progress, highlight risks, delays, and opportunities to CMD
•Research and Analysis: Market Segment research, customer feedback, market conditions, competitor analysis, new product development. Oversee and analyse sales figures, prices, and promotion and advertising campaigns.
•Planning & Development: Coordinate with Business Heads to collate data on Business Plans, Objectives, Budgets and their Utilizations. Review new business proposals and feasibility studies.
•Time & Training: establish priorities and delegate effectively to meet goals and objectives. Coaching of Product Managers and Marketing Associates in various aspects of management (eg HR issues, budgets, resource allocation).
•Financial management of the marketing programme including budget planning, resource allocation and preparation of quarterly reports
Key Responsibilities
•Ensure the quality and successful development and design of assigned line of products.
•Oversee and analyse sales figures, prices, and promotion and advertising campaigns.
•Appraise previous campaigns to determine better ways to promote the products of the company and clients.
•Manage Designing and content development.
•Develop research questionnaires, analyse and interpret the data, develop presentations and make recommendations on findings.
•Develop and implement information systems which will provide data on existing and potential customers to enable the company to identify opportunities for new sales.
•Develop and implement systems and processes to enable the effective monitoring of performance and the identification of improvements in product quality and service delivery.
•Carry out or commission surveys of customer satisfaction to identify the scope for improvements in product quality and service delivery.
•Carry out or commission research in the company’s existing and potential markets to identify new opportunities.
•Drive the development of sales and marketing literature and associated documents to improve the marketing of the company and its products.
•Provide the main source of expertise to the company on business development issues.
•Maintain an awareness of developments in the fields of product marketing and research to ensure that the company continues to compete effectively
AM MIS (Marketing & Sales)
Key Responsibilities
•Key part of the product development and product promotion team.
•Perform research; generate MIS and analysis of 4 product chains (Kebab Khan, Café Amor, Zazen)
•Research and make presentations on critical customer, and market trends.
•Publish regular updates on market environment to track company progress.
•Provide customer data for marketing campaigns & customer analytics.
•Pinpoint drivers of the latest trends in sales
•Forecast sales from future marketing activities
•Determine why sales differed from plan and how to respond
•Find the most profitable allocation of marketing funds
•Develop, maintain and enhance statistical models to help generate profitable incremental sales in marketing.
•Conceptualize modelling framework, define data requirements, create predictive variables, and coordinate model implementation with other business partners.
•Use analytics to provide business recommendations to senior management and advise other business partners.
•Act as point of contact for Analytics on cross-functional teams
•Feasibility Studies
•Industry Research
•Business Reviews
•Sales analysis
•Forecasting and Budgeting
•Market share analysis
•Product Surveys
•Financial analysis
Achievements:
•Market Research of 14 cities in Punjab and 20 cities across India: Consisted of Demographic profiling and competitor analysis of the cities which helped the management to decide which cities to set up the new businesses in.
•Policies and Procedures: Created, reorganized & coordinated SOPs. new forms, guidelines, policy statements, manuals, flow charts, etc. Increased employee productivity and the overall efficiency of the units by introducing processes and procedures that eliminated duplication and reduced the time to complete the tasks.
•Periodical Performance Dashboards: Consistently submitted periodic Business Activity Statements on time. The management was then able monitor the current performance and future course of action.
•Business Plans and Reviews: Coordinated and created periodical business performance reviews and presentations to apprise the top management of existing trends.
•Performance Management System: Played a substantial part in developing and launching the divisions’s PMS ensuring a direct link with its Core Values, role clarity and goals at the unit levels. This has provided staff with clarity, aligned staff with the company’s strategic direction and has improved skills and capabilities aligned to business needs and enabled the company to more effectively identify, develop and retain talent.
•Developed a Back
Market Research
Key Responsibilities
•Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle
•Designing research questionnaires and moderator guides
•Research regarding product awareness, positioning, benefits, marketing communications and site usability.
•Identify and determine the scope of marketing research needs, including secondary research and research design/implementation
•Analyze research and develop reports summarizing key findings and making related recommendations.
•Manage internal online survey tool.
•Work on related marketing projects
Data Analysis & Market Research
•Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
•Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
•Measure the effectiveness of marketing, advertising, and communications programs and strategies.
•Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
•Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
•Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data.
•Develop and implement procedures for identifying advertising needs
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