Senior Marketing Manager
Strategic Systems International
Total years of experience :9 years, 2 Months
• Currently managing marketing, research and other business development operations for SSI - both local and international
• Bridging the gap between customers and company through mutually beneficial services
• Defining and helping execution of strategies to identify client’s pain point and to address them with best possible solutions
• Providing services and IT solutions to different industries including Financial, Healthcare, IT, Logistics, Analytics and IoT
• Building relationships within the industry and promoting company brand internationally
• Have expertise in using various CRMs including Salesforce, Hubspot, email marketing and lead generation tools.
• Mix experience of using social media marketing and google analytics for lead generation
• Part of recruitment team for Business Development talent acquisition
• Defining and executing strategies and plans to achieve business targets
• Working as liaison between customers, project managers and sales teams for smooth transaction of processes
• Coach, motivate and mentor our sales force for continuous growth
• Work strategically to identify client’s pain point and to address them with best possible solutions
• Execution of Drip Campaigns to bring in maximum revenue for the company
• Responsible for achieving defined KPIs for myself and team by the management
• Building relationships within the industry and promoting company brand
• Part of recruitment process as well for hiring sales/marketing executives
• Building professional network with IT corporate and provides them with IT based solutions including Web/Mobile Apps, Game Development and Cloud based solutions.
• Assist Digital Marketing Teams for Campaigns and Inbound traffic
• Managing Teams for Marketing and Business Development
• Providing Training on Marketing/Sales CRMs and Business Development Tools
• Developing and Managing Relationship with IT Enterprises Internationally, to build partnership and collaborate on IT Projects
• Handling key accounts and maintaining the regular performance reports of the client account works
• Preparing winning proposals and business plans for marketing campaigns
• Negotiating and Closing the deals with clients and maintaining relationship with the companies on long-term basis
• Using industry specific CRM systems for enhanced work performance
• Discovering new strategies for building business
• Managing team performance and plan strategic initiatives to address the gap
• Developing and implementing strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services
• Overseeing and evaluating market research and adjusts marketing strategy to meet changing market and competitive conditions
• Monitoring competitor products, sales and marketing activities
• Assist teams in achieving sales targets
• Preparation of marketing activity reports and present to executive management
• Maintaining relationship with clients, negotiating and closing deals
• Promoting brand commitment among the targeted customers
• Key responsibilities during internship tenure included consolidation of corporate accounts and maintain reports
• Classifications of corporate accounts and tag them under the defined terms for credit ratings
• Assisted Managers on routine tasks and learned about banking operations
• Reaching out to UBL branches via phone call before day end to ensure they provided their day end settlement reports to Head Office
• Finalized internship report on learning experiences at UBL and submitted to the HR department
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