Dareen Abou Hechme, Business Owner

Dareen Abou Hechme

Business Owner

Dopa

Location
Lebanon - Beirut
Education
Master's degree, Business Design
Experience
5 years, 5 Months

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Work Experience

Total years of experience :5 years, 5 Months

Business Owner at Dopa
  • United Arab Emirates - Dubai
  • October 2010 to September 2012

Managed by one-self and achieve presence in five countries in the Middle East in less than a year which included a total of eleven boutiques both in-store and online. In addition managed: sales in store/ on-line, public relations, promotions and organizing a media launch event whereby I gained solid managerial skills.

Masters in Business Design at Domus Academy
  • Italy
  • September 2011 to July 2012

Learning by doing in collaboration with sponsor companies on: a deeper understanding of design and the process leading to it, different research methodologies, validity and reliability tests, supporting evidences, application scenarios, enhancing user experiences through designing services that all lead to lifelong innovative businesses. This approach is applied to manage brands, products, services and businesses; also start ups, to create and/or enhance market share.

Some of the projects worked on during my Masters in Business Design, are:

- Product Management. Client: Fontana Motors
- Innovative Business Strategies. Client: Barilla
- Branding and Marketing Strategy. Client: Procter & Gamble
- Qualitative & Quantitative Research (MACEF trade fair). Client MAKNO

Marketing at Clyde & Co LLP
  • United Arab Emirates - Dubai
  • January 2010 to December 2010

Support for Business Development Team

Coordinator for Fashion Event at Desert Fish Photography
  • United Arab Emirates - Dubai
  • January 2009 to March 2009

Contract Position.
Organized and secured major players as sponsors for launch event of an Emiratie fashion gallerie while working for Desert fish magazine. Photography/ Fashion styling magazine (www.desertfishmag.com)

In-House Graphic Designer at Burt Hill
  • United Arab Emirates
  • July 2008 to January 2009

Creating brand identity and collaterals, supporting Senior Graphic Designer

Graphic Designer at Medium Rare Advertising, Innovatus PR, Expose' Communications
  • United Arab Emirates - Dubai
  • February 2008 to June 2008

Created brand identity and collaterals for a chocolate shop. Bundles of Joy, Dubai

Account Executive at Team Young & Rubicam
  • United Arab Emirates
  • January 2007 to January 2008

Managed and handled ATL (Print, TVC) Advertising for American automotive industry Ford, Lincon and Mercury

Account Executive at Drive Communication member of Dentsu Network
  • United Arab Emirates - Dubai
  • June 2006 to October 2006

Account Executive

Education

Master's degree, Business Design
  • at Domus Academy
  • July 2012

Learning in Business Design and Strategies whereby can apply adept knowledge on branding and communication

Bachelor's degree, BS in Graphic Design and Minor in Fine Arts
  • at Lebanese American University
  • January 2005
High school or equivalent, Literature
  • at International School of Choueifat
  • January 2000

Specialties & Skills

Marketing Communications Planning
Visual Communication
Design Thinking
Strategic Planning
Marketing
Advertising
Social Media Marketing
Online Advertising
Illustrator
Business Development
Strategic Planning
Strategic Thinking
Graphic Design
Public Relations
Visual Communication
Public Relations
Fashion
Magazines
Corporate Branding
Digital Marketing
Digital Media
Direct Marketing
Marketing Communications

Languages

English
Expert
Arabic
Expert
Italian
Beginner

Hobbies

  • Yoga, Reading, Design, Contemporary Art, Traveling