Senior Lecturer
Graduate Centre for Management, Cape Peninsula University of Technology
Total years of experience :16 years, 10 Months
Teaching, Learning, Research and Industry Engagement.
Coordinator: Academic Programme
Subject taught:
Marketing Management, Strategic Management
Subject Taught:
Strategic Management, Marketing Strategies, Principles of Marketing, Venture Creation, Small Business Management,
MBA Module:
Ethics and the conduct of Business
Human Resources Management
Other Duties:
Developed the Risk Management Plan and Policy
Member of the Risk Management Committee
Delivered lectures in:
Principles of Marketing II, Brand Management 111, Entrepreneurship III and Innovation Management 111, Venture Creation 111, Strategic Management 1V.
MBA: HRM Ethics and the conduct of business
RESPONSIBILITIES: Delivered lecture in the following subjects: Principles of Marketing 11, Small Business Management 111, Strategic Management MGT 418, Innovation Management MGT 324, Venture Creation,
Other Duties:
Developed the Marketing Plan for PSCJ
MBA program benchmarking
Conducted student satisfaction survey
Delivered Lectures in:
Principles of Marketing II, Entrepreneurship III, Brand Management III, Applied Marketing IV and Tourism Research Project IV
Provided mentorship for master students;
Conducted academic and contract research;
Published presented academic papers in numerous journals and international conferences.
PERIOD OF EMPLOYMENT: 1 Mar 2001 - 30 April 2002
POSITION HELD: Re-Imaging Consultant
RESPONSIBILITIES: Managed new and existing brand offerings to ensure compliance with customers' requirement
Developed communications materials and implement promotional campaign
Write advertising brief for ad agency
Conducted briefing session with Advertising agency on campaign strategies and anticipated effects
Defined brand offering to accommodate/fulfill customers' needs to attract and retain them
Managed the development and execution of promotional campaign
Conducted market research to identify varying trends in customers and market dynamics
Conducted competitors analysis and review of competitors activities
Liaised with internal and external stakeholders to execute various promotional campaign
Organised the Quarterly Competitors Review Meetings to update relevant managers of competitors' activities so that suitable
strategy are developed and deployed to promote and position the Brand ahead of competitors
Coordinated Brand Induction Campaign to bring brand essence and value to staff
Published article on the "I got it together Competition" in Pipeline, November 2001
The competition was developed to improve internal brand awareness and boost staff morale
Build client relationships
Ascertain communication requirement and assessed their impact on consumers
Developed and executed market research to determine the effectiveness of promotional campaign
REASON FOR LEAVING: Desired opportunity for further study
CAREER DETAILS
Brand Management,
RESPONSIBILITIES: Media planning and agency liaison
Negotiated the development, production and execution of promotional campaign with government department and private
business
Handled customers queries and complains
Managed sales administration
REASON FOR LEAVING: Completion of compulsory practical phase required for diploma
Degree Obtained D.Tech, Marketing - 2008 Title Thesis Business use of branding strategies for e-commerce benefit Post Graduate Scholarships
Degree Obtained M.Tech, Marketing - 2001 Title of Thesis Branding essentials in the South African petroleum industry
Degree Obtained B.Tech, Marketing - 1999 Major Subjects Strategic management, International marketing, Advance marketing finance and Advertising and Promotion
Degree Obtained National Diploma, Marketing - 1991 Major Subjects Personal selling, Quantitative techniques, Consumer behaviour, Principles of marketing, Advertising and promotion, Business management and research
