Associate
Ernst & Young
Total years of experience :6 years, 6 Months
Digital Marketing
Company Profile: EY is one of the “Big Four” accounting firms and is a global leader in assurance, tax, transaction & advisory services. It has 250, 000 employees in over 700 offices around 150 countries in the world.
•Modifying email templates and CTA buttons as per campaign requirements using HTML/CSS
•Troubleshoot rendering issues by making custom changes in HTML template source code.
•Validating the display of campaigns across multiple devices and mail applications.
•Liaising with internal IT & CRM teams to investigate failures in email deliverability.
•Performing QA checks on campaign content, links, CTA’s landing pages & forms prior to launch.
•Provide weekly reports to global leaders on the ongoing performance of subscription campaigns.
•Managing assets such as images, video’s and PDF’s files inside digital asset library.
•Creating subscription campaign snippets via AEM platform which are used on campaign pages.
Digital Marketing)
Company profile: A consultancy firm providing business services to UK clients with an objective to improve client efficiency & performance.
•Modifying the page meta data & title tags for pages for improving search rankings.
•Deploying surveys using SurveyMonkey tool intended for market research.
•Composing wide array of templates & campaign messaging through template editor & HTML coding using Mailchimp platform.
•Performing keyword mapping for low ranked keywords to improve search appearance.
•Monitoring web traffic after implementing SEO tags through Semrush tool in terms of traffic sources, keyword performance, bounce rate, page ranking etc.
Skill Set: SEO, Semrush, Google Adwords, Survey Monkey, Bidding Management, MS Excel, Link Building, Tag Optimization, Mailchimp
Modules covered: Markets, Marketing Communications, Digital Marketing, Branding, Consumer Behavior, Marketing, Strategic Marketing
courses: Modules included: Web Content Management, Business Ethics, Service Marketing, E-Business, Customer Relationship Management, Database Management System