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David Bede, Director of Marketing and Strategy

David Bede

Director of Marketing and Strategy·Yarraa, Inc.

United Arab Emirates

Master's degree, Finance/Marketing

Work experience

Total years of experience: 24 years, 0 months

Director of Marketing and Strategy

April 2008 - Present

Yarraa, Inc.

Singapore

April 2008 - Present

At Yarraa, I have spearheaded a successful international marketing campaign that has attracted over two million users worldwide. I have also developed a public relations strategy that has enabled us to reach out to strategically important partners in the IT industry on an extremely efficient basis; this has gained us invaluable visibility in important corners of the IT market, and has helped Yarraa remain in the public eye as our business has grown.

I am also responsible for keeping our client companies abreast of all after-sales problems involving their products, as well as buying trends among their target markets. This has provided invaluable experience in project management and customer relations management. I am also known for my excellent writing skills: I wrote and edited all the text on Yarraa.com, and have received many accolades for its clarity and ease of understanding. As marketing director at Yarraa, I also conduct market analyses on a regular basis using Google Analytics and Excel; and I have past experience in statistical programs like SAS and SPSS as well. Last but not least, I serve as liaison to our board of directors and investors for the CEO, so I am well-versed in community management both on- and offline.

Company industry:
IT Services
Job role:
Marketing and PR

Internal Audits

July 2007 - January 2008

Kneip Communications SA

Luxembourg

July 2007 - January 2008

Streamlined and simplified communications marketing process for greater efficiency and accuracy; performed internal audits to review reliability and integrity of all financial information to be published. Overhauled internal communications system; eliminated critical gaps to reduce error risk. Ensured compliance with policies and laws to safeguard firm’s assets.

Company industry:
Financial Services
Job role:
Management

Native Speaking Teacher

March 2004 - August 2006

Hess Educational Organization

Taiwan

March 2004 - August 2006

Taught speaking, reading and writing English at all skill levels, students aged 4-15. Planned all courses; assessed all students’ progress and provided extra assistance as necessary. Tutored students, including adults

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

International Trade Analyst

June 2001 - January 2004

US Department of Commerce

United States

June 2001 - January 2004

Performed financial investigations and analyses; later directed bureau of six offices and 70 analysts. Coordinated legal and logistical investigations of sales of imported goods in the United States at less than fair market value. Led analysis teams for natural commodities including softwood lumber from Canada, cut flowers from Ecuador, pineapples from Thailand, beef from Argentina. Performed financial analyses of companies under investigation using SAS and other statistical packages; calculated expected cash flow and profits; verified and analyzed expected results against real results. Created and/or analyzed valuation models for commodities under dispute; assessed market trends. Modernized intra-bureau communications system. Established simplified, efficient “paper trail” for keeping track of all cases and their status.

Company industry:
Public Administration
Job role:
Accounting and Auditing

Education

Groupe HEC

March 2008

March 2008

Master's degree, Finance/Marketing

France

GPA (point): 3.4 out of 4

GPA (point): 3.4 out of 4

15,000 euro merit-based scholarship; Admitted to selective bilingual (English/French) course of study; Completed for-credit internship at Luxembourg-based communications marketing firm, July-December 2007

Yale University

May 2001

May 2001

Master's degree, International Politics/Economics

United States

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

GPA of 3.7 within my concentration. Teaching fellow in political theory and history. Merit-based fellowship, 2000-01. Chair of liaison committee to dean's office. Established first student's rights committee in department; recruited 40% of department to membership.

Skills

International Business Strategy

Expert

Digital Marketing

Expert

Microsoft PowerPoint

Expert

Market Launch

Expert

Cross functional Coordination

Expert

SPSS

Expert

SAP

Beginner

SAS

Intermediate

Business Plan Pro

Intermediate

MS Word

Expert

MS Powerpoint

Expert

MS Excel

Expert

International Business Strategy

Expert

Digital Marketing

Expert

Microsoft PowerPoint

Expert

Market Launch

Expert

Cross functional Coordination

Expert

Languages

English

Expert

French

Expert

Memberships

FPAS - Singapore

Financial Planning

June 2012