ديفيد ابو شحادة

An international financial services solution provider.

FATCA & CRS Reporting, Anti-Money Laundering (AML), KYC, PEP Screening, Wealth Management, Mutual Funds, Compliance, Enterprise Resource Planning (ERP)

• Develop strategic goals which will help make a significant impact on the growth of the company.
• Online community management. Manage, plan, and analyze OPES digital platforms.
• Develop strategic & tactical email marketing plans while providing insights on sendinblue and mail chimp.
• Design and oversee all aspects of the digital marketing department including marketing database, email, and display campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Overseeing all areas of the marketing department. This may include digital marketing, direct marketing, print marketing, media marketing, social media marketing, market research and coordinating with external agencies.
• Providing support and development opportunities to the marketing team. Increasing their knowledge and sharing best practices.
• Giving advice and direction where needed on work priorities, budgets, and resources.
• Promoting a culture of high-performance with a focus on successful outcomes.
• Advising on the development of the corporate brand.
• Designing the marketing strategy to drive the business forward.
• Overseeing the management of annual marketing budgets.
• Identifying new revenue opportunities and providing actionable plans to the marketing and sales teams, ensuring the continuous improvement of the company’s marketing efforts.

• Develop strategic goals which will help make a significant impact on the growth of the company.
• Online community management. Manage, plan, and analyze OPES digital platforms.
• Develop strategic & tactical email marketing plans while providing insights on sendinblue and mail chimp.
• Design and oversee all aspects of the digital marketing department including marketing database, email, and display campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Senior Business Development Manager, 6/2018 to 11/2019 Operations & Marketing Manager, 11/2017 to 6/2018
• Develop strategic goals which will help make a significant impact on the growth of the company.
• Online community management. Manage, plan, and analyze BXP social media platforms.
• Design and oversee all aspects of the digital marketing department including marketing database, email, and display campaigns.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage the Marketing, Photography, Call Center, and operation departments
• Assist in fine tuning operational methods for the departments while improving the overall efficiency
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage the day to day operations in accordance with company policies and standards to maximize profitability and efficiency.
• Develop and ensure all relevant policies, procedures, internal controls, and processes are kept up-to-date and meet all regulatory and other requirements.
• Ensure operational costs are kept to a minimum.
• Present the CEO in Real Estate Syndicate (REAL)
• Conduct operational audits, reports/dashboards to ensure processes are in compliance with corporate policy.
• Manage and implement new IT and Technical systems and software which can help improve the efficiency of the business by reducing the turnaround time to deliver business.
• Develop and execute a marketing communication plan including KPIs.
• Oversee the company marketing budget.
• Develop, lead and manage internal and external communications & initiatives
• Maximizing networking opportunities and regularly using conferences, events and exhibitions to increase awareness and develop a further network of contacts.
• Presenting the CEO by attending exhibitions, events, and seminars, etc...
• Follow the latest industry developments and stay up-to-date on competitors
• Develop marketing reports/dashboards and follow up the performance of all our marketing channels on a monthly basis.
• Assist with the recruitment process.
• Pro-actively strive to have an in-depth understanding and keep abreast of the new laws and regulations of the local and international property market and being aware of the current legal issues of the country specifically pertaining to the property law.
• Writing reports and analyzing the relevant business data.
• Provide leadership and guidance to direct reports and managing their performance in accordance with the organizations policies and applicable legal requirements.

• Develop strategic goals which will help make a significant impact on the growth of the company.
• Assist in fine tuning operational methods for the departments while improving the overall efficiency of the departments.
• Prepare the marketing annual budget
• Manage the day to day operations in accordance with company policies and standards to maximize profitability and efficiency.
• Develop and ensure all relevant policies, procedures, internal controls, and processes are kept up-to-date and meet all regulatory and other requirements.
• Ensure operational costs are kept to a minimum.
• Conduct operational audits, reports/dashboards to ensure processes are in compliance with corporate policy.
• Develop strategic goals which will help make a significant impact on the growth of the company.
• Online community management. Manage, plan, and analyze BXP social media platforms.
• Design and oversee all aspects of the digital marketing department including marketing database, email, and display campaigns.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage the Marketing, Photography, Call Center, and operation departments
• Assist in fine tuning operational methods for the departments while improving the overall efficiency
• Manage and implement new IT and Technical systems and software which can help improve the efficiency of the business by reducing the turnaround time to deliver business.
• Develop and execute a marketing communication plan including KPIs.
• Oversee the company marketing budget.
• Develop, lead and manage internal and external communications & initiatives
• Maximizing networking opportunities and regularly using conferences, events and exhibitions to increase awareness and develop a further network of contacts.
• Presenting the CEO by attending exhibitions, events, and seminars, etc...
• Follow the latest industry developments and stay up-to-date on corporate competitors
• Develop marketing reports/dashboards and follow up the performance of all our marketing channels on a monthly basis.
• Assist with the recruitment process.
• Pro-actively strive to have an in-depth understanding and keep abreast of the new laws and regulations of the local and international property market and being aware of the current legal issues of the country specifically pertaining to the property law.
• Writing reports and analyzing the relevant business data.
• Provide leadership and guidance to direct reports and managing their performance in accordance with the organization’s policies and applicable legal requirements.

Manage and execute the marketing strategy for the brand
• Manage all marketing for the company and activities within the marketing department
• Develop the marketing strategy for the company in line with company objectives
• Coordinating marketing campaigns with sales activities
• Oversee the company’s marketing budget• Manage all the communications for the Brand
• Grow the on-line presence for the brand through a comprehensive on-line strategy and activation
• Develop all the material (jewelry packaging, displays for in-store brand presence, …)
• Issue the catalogues to communicate the products and brand for various occasions and collections
• Run the consumer research for the brand/category to generate insights to grow the business
• Develop consumer interaction initiatives at various occasions to increase consumption and brand presence
• Analyze the market developments, competitive moves to adjust the brand strategy
• Issue the branding guidelines for all communication material, stores and various materials• Monitor the media coverage for the brand and share with the management/organization
• Communicate regularly with the sales force to evaluate the market conditions/trends and give recommendations to GM
• Collaborate closely and effectively with the product development team and other functions
• Analyze the competitive moves and issues quarterly summary to management with recommendations

• Develops the company marketing strategies in line with the set objectives
• Coordinates marketing campaigns with sales activities
• Measures the campaigns results especially on all media supports and provide the management with
• periodic reports in order to evaluate the campaign effectiveness
• Defines the yearly marketing budget
• Establishes a solid communication channel with all media to ensure the most effective messaging and organizations positioning.
• Grows the online presence for the brand through a comprehensive online strategy & activation
• Handles new product/brand launching in terms of stores, events, etc..
• Consumer & market research
• Responsible for brand management and corporate identity.
• Coordinates with advertising agencies
• Maintains effective internal communications to ensure that all relevant company functions are
• kept informed of marketing objectives.
• Analyzes and creates relationships with potential strategic partners to fortify the company marketing and positioning.
• Analyze the competitive moves and issue quarterly summary to management with recommendations

BIM POS SARL, the leading hospitality/retail management software offers an intuitive and fully fledged end-to-end software and hardware solution: A major technology system which covers the complete business cycle of any hospitality or food service industry the simple and professional way.

- Offer necessary product knowledge and technical expertise translating into successful sales.
- Publish go-to-market strategy setting up product positioning, target customers and end users.
- Update sales team and dealer network on new software developments.
- Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
- Identifies marketing opportunities by identifying consumer requirements; defining market, competitors share, and competitors strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Coordinate with sales team to develop selling tools for presentations, demos and trade shows.
- Suggest new product concepts and enhancements.
- Set up and publish to ensure sales personnel are in sync with customer needs and goals.
- Determine, advise and close software sales agreements with company executives.
- Present proposals on potential clients needs.
- Present quotes and suggest solutions on customers needs.
- Uncover potential clients needs to sell solutions.
- Update on product information, pricing and contract terms.
- Assist sales through calls and web based presentations to maintain product positioning and strategies.
- Uncover potential partnerships locally and internationally
- Conduct effective induction and orientation sessions to train store managers, cashiers, accountants, etc...

• Develop and implement comprehensive and innovative marketing plans and business development strategies across each market the company is currently serving and seeking to serve
• Monitors competition by gathering current marketplace information on pricing, services, etc...
• Handle the business development of Light House projects in Turkey
• Online community management
• Manage CRM system and database

Nakhal Travel, Hoojoozat, Hertz

- Develop and implement comprehensive and innovative marketing plans and business development strategies across each market the company is currently serving and seeking to serve
- Monitors competition by gathering current marketplace information on pricing, services, etc...
- Prepare media plans and communication briefs
- Handle the business development of Light House projects in Turkey
- Coordinate with graphic designer/ advertising agencies
- Prepare budget statements
- Handle advertising campaigns in terms of media booking. Achieve frequent, timely and positive media coverage across all available media.
- Prepare action plans for exhibitions, events, roadshows: Coordinating events including meetings, speaking engagements, seminars, trade shows and exhibits
- Online community management
- Conduct market research in order to identify market requirements for current and future services
- Manage CRM system and database

A Media & Real Estate Company
Plus Properties, Group Plus, Plus Brokers, Plus Invest

- Assist Marketing Manager
- Write marketing briefs
- Coordinate with Graphic designer/ advertising agencies
- Prepare Budget statements
- Coordinate with suppliers
- Prepare action plans for exhibitions, events, roadshows: Coordinating events including meetings, speaking engagements, seminars, trade shows and exhibits supervised by the immediate Manager.
- Contribute to the Marketing Plan
- Media Monitoring
- Online Community Management; Digital Presence Website & Social Media
- Handle inventory
- Prepare booking orders and barter statements; Prepare and dispatch Press Releases to Media
- Market research;spotting potential opportunities and analyzing competition.
- Manage CRM system and database

Plus Properties, Group Plus, Plus Brokers, Plus Management, Plus Invest

• Coordinate with graphic designer/ advertising agencies
• Prepare action plans for exhibitions, events, and roadshows, budget management
• Online community management; digital presence website & social media
• Prepare booking orders and barter statements; prepare and dispatch press releases to media
• Manage CRM system and database

Selected Accomplishments:
• Developing and implementing comprehensive and innovative marketing plans and business development strategies for three real estate projects in Lebanon and Cyprus.
• Implementing and managing the CRM database and serve as the main administrator

Responsible for the data on the entire Sayidaty Mall website

Manage Sayidaty Mall virtual website backoffice

- Developing and implementing comprehensive and innovative marketing plans and business development strategies across each market the company is currently operating and seeking to enter.

- Prepare marketing strategies for each operating market and markets the company is seeking to enter, to help the company focus its limited resources on the most attractive opportunities to increase sales and market penetration, allowing each team to maintain... a sustainable competitive advantage.

- Develop and update all external marketing material, including the company website and company brochures.

- Prepare the annual events calendar, manage the preparation for all events, and develop an annual budget, including the cost contribution for attendance of all partner companies and suppliers.

- Maintain and keep up to date the content of all internal and client databases.

- Implement and manage the CRM database and serve as the main administrator of the CRM system Work

Marketing Specialist, 8/2012 to 8/2013
• Developing and implementing comprehensive and innovative marketing plans and business development strategies across each market the company is currently operating and seeking to enter.
• Prepare marketing strategies for each operating market and markets the company is seeking to enter, to help the company focus its limited resources on the most attractive opportunities to increase sales.

- Developing and implementing comprehensive and innovative marketing plans and business development strategies across each market the company is currently operating and seeking to enter.

- Prepare marketing strategies for each operating market and markets the company is seeking to enter, to help the company focus its limited resources on the most attractive opportunities to increase sales and market penetration, allowing each team to maintain... a sustainable competitive advantage.

- Develop and update all external marketing material, including the company website and company brochures.

- Prepare the annual events calendar, manage the preparation for all events, and develop an annual budget, including the cost contribution for attendance of all partner companies and suppliers.

- Maintain and keep up to date the content of all internal and client databases.

- Implement and manage the CRM database and serve as the main administrator of the CRM system Work

- Sell software solutions to consumers.

- Demonstrate products and show consumers how to maximize their features.

- Explain different customizable features.

- Monitors competition by gathering current marketplace information on pricing, products, etc...

- Recommends changes in products, service and policy by evaluating results and competitive developments.

- Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.

- Contributes to team effort by accomplishing related results as needed.

- Responsible for training store managers, owners, purchasing & warehouse managers on implementing a complete ERP solution.

- Evaluating complete ERP solution training and development programs.

- Monitoring and reviewing the progress of trainees through discussions with managers.

- Supervising and monitoring progress made via training programs.

- Ensuring that statutory training requirements are met.

- Support clients over the phone.

- Continuous follow-up meetings and assessment to ensure proper implementation of the software.

Beverage Industry Sales & Marketing Executive/ Training & Development Specialist, 6/2009 to 7/2012
• Developed marketing programs for a variety of business-to-business/Business to Consumers clients
• Used an integrated approach to create balanced programs for clients to build their respective sector and businesses.
• Monitors competition by gathering current marketplace information on pricing, products, etc...
• Recommends changes in products, service and policy by evaluating results and competitive developments.
• Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.

Selected Accomplishments:
• Expanded client base by 20% in 2 years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
• Development of Loyalty card system, boosted customers loyalty revealed through continuous buying.

-Making and selling Starbucks drinks and merchandise.