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تم إلغاء حظر المستخدم بنجاح
ديفيد ابو شحادة, Marketing Director

ديفيد ابو شحادة

Marketing Director·OPES Software

لبنان

ماجستير, Strategic Management

الخبرة العملية

مجموع سنوات الخبرة: 16 سنوات, 5 أشهر

Marketing Director

مايو 2021 - حتى الآن

OPES Software

كيبيك، كندا

مايو 2021 - حتى الآن

An international financial services solution provider.

FATCA & CRS Reporting, Anti-Money Laundering (AML), KYC, PEP Screening, Wealth Management, Mutual Funds, Compliance, Enterprise Resource Planning (ERP)

• Develop strategic goals which will help make a significant impact on the growth of the company.
• Online community management. Manage, plan, and analyze OPES digital platforms.
• Develop strategic & tactical email marketing plans while providing insights on sendinblue and mail chimp.
• Design and oversee all aspects of the digital marketing department including marketing database, email, and display campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Overseeing all areas of the marketing department. This may include digital marketing, direct marketing, print marketing, media marketing, social media marketing, market research and coordinating with external agencies.
• Providing support and development opportunities to the marketing team. Increasing their knowledge and sharing best practices.
• Giving advice and direction where needed on work priorities, budgets, and resources.
• Promoting a culture of high-performance with a focus on successful outcomes.
• Advising on the development of the corporate brand.
• Designing the marketing strategy to drive the business forward.
• Overseeing the management of annual marketing budgets.
• Identifying new revenue opportunities and providing actionable plans to the marketing and sales teams, ensuring the continuous improvement of the company’s marketing efforts.

مجال الشركة:
تطوير البرمجيات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Director

مايو 2021 - حتى الآن

OPES Software

كيبيك، كندا

مايو 2021 - حتى الآن

مجال الشركة:
تطوير البرمجيات
الدور الوظيفي:
التسويق والعلاقات العامة

MARKETING DIRECTOR

فبراير 2021 - حتى الآن

OPES Software

كيبيك، كندا

فبراير 2021 - حتى الآن

• Develop strategic goals which will help make a significant impact on the growth of the company.
• Online community management. Manage, plan, and analyze OPES digital platforms.
• Develop strategic & tactical email marketing plans while providing insights on sendinblue and mail chimp.
• Design and oversee all aspects of the digital marketing department including marketing database, email, and display campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

مجال الشركة:
خدمات الاستشارات التجارية

Operations & Marketing Manager

يونيو 2018 - نوفمبر 2019

BROKERS XP

بيروت، لبنان

يونيو 2018 - نوفمبر 2019

Senior Business Development Manager, 6/2018 to 11/2019 Operations & Marketing Manager, 11/2017 to 6/2018
• Develop strategic goals which will help make a significant impact on the growth of the company.
• Online community management. Manage, plan, and analyze BXP social media platforms.
• Design and oversee all aspects of the digital marketing department including marketing database, email, and display campaigns.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage the Marketing, Photography, Call Center, and operation departments
• Assist in fine tuning operational methods for the departments while improving the overall efficiency
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage the day to day operations in accordance with company policies and standards to maximize profitability and efficiency.
• Develop and ensure all relevant policies, procedures, internal controls, and processes are kept up-to-date and meet all regulatory and other requirements.
• Ensure operational costs are kept to a minimum.
• Present the CEO in Real Estate Syndicate (REAL)
• Conduct operational audits, reports/dashboards to ensure processes are in compliance with corporate policy.
• Manage and implement new IT and Technical systems and software which can help improve the efficiency of the business by reducing the turnaround time to deliver business.
• Develop and execute a marketing communication plan including KPIs.
• Oversee the company marketing budget.
• Develop, lead and manage internal and external communications & initiatives
• Maximizing networking opportunities and regularly using conferences, events and exhibitions to increase awareness and develop a further network of contacts.
• Presenting the CEO by attending exhibitions, events, and seminars, etc...
• Follow the latest industry developments and stay up-to-date on competitors
• Develop marketing reports/dashboards and follow up the performance of all our marketing channels on a monthly basis.
• Assist with the recruitment process.
• Pro-actively strive to have an in-depth understanding and keep abreast of the new laws and regulations of the local and international property market and being aware of the current legal issues of the country specifically pertaining to the property law.
• Writing reports and analyzing the relevant business data.
• Provide leadership and guidance to direct reports and managing their performance in accordance with the organizations policies and applicable legal requirements.

مجال الشركة:
العقارات

Senior Marketing & Business Development Manager

ديسمبر 2017 - نوفمبر 2019

Brokers XP

بيروت، لبنان

ديسمبر 2017 - نوفمبر 2019

• Develop strategic goals which will help make a significant impact on the growth of the company.
• Assist in fine tuning operational methods for the departments while improving the overall efficiency of the departments.
• Prepare the marketing annual budget
• Manage the day to day operations in accordance with company policies and standards to maximize profitability and efficiency.
• Develop and ensure all relevant policies, procedures, internal controls, and processes are kept up-to-date and meet all regulatory and other requirements.
• Ensure operational costs are kept to a minimum.
• Conduct operational audits, reports/dashboards to ensure processes are in compliance with corporate policy.
• Develop strategic goals which will help make a significant impact on the growth of the company.
• Online community management. Manage, plan, and analyze BXP social media platforms.
• Design and oversee all aspects of the digital marketing department including marketing database, email, and display campaigns.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage the Marketing, Photography, Call Center, and operation departments
• Assist in fine tuning operational methods for the departments while improving the overall efficiency
• Manage and implement new IT and Technical systems and software which can help improve the efficiency of the business by reducing the turnaround time to deliver business.
• Develop and execute a marketing communication plan including KPIs.
• Oversee the company marketing budget.
• Develop, lead and manage internal and external communications & initiatives
• Maximizing networking opportunities and regularly using conferences, events and exhibitions to increase awareness and develop a further network of contacts.
• Presenting the CEO by attending exhibitions, events, and seminars, etc...
• Follow the latest industry developments and stay up-to-date on corporate competitors
• Develop marketing reports/dashboards and follow up the performance of all our marketing channels on a monthly basis.
• Assist with the recruitment process.
• Pro-actively strive to have an in-depth understanding and keep abreast of the new laws and regulations of the local and international property market and being aware of the current legal issues of the country specifically pertaining to the property law.
• Writing reports and analyzing the relevant business data.
• Provide leadership and guidance to direct reports and managing their performance in accordance with the organization’s policies and applicable legal requirements.

مجال الشركة:
العقارات
الدور الوظيفي:
الإدارة

Marketing Manager

ديسمبر 2016 - ديسمبر 2017

ROSSONERO Jewelry & Watches

بيروت، لبنان

ديسمبر 2016 - ديسمبر 2017

Manage and execute the marketing strategy for the brand
• Manage all marketing for the company and activities within the marketing department
• Develop the marketing strategy for the company in line with company objectives
• Coordinating marketing campaigns with sales activities
• Oversee the company’s marketing budget• Manage all the communications for the Brand
• Grow the on-line presence for the brand through a comprehensive on-line strategy and activation
• Develop all the material (jewelry packaging, displays for in-store brand presence, …)
• Issue the catalogues to communicate the products and brand for various occasions and collections
• Run the consumer research for the brand/category to generate insights to grow the business
• Develop consumer interaction initiatives at various occasions to increase consumption and brand presence
• Analyze the market developments, competitive moves to adjust the brand strategy
• Issue the branding guidelines for all communication material, stores and various materials• Monitor the media coverage for the brand and share with the management/organization
• Communicate regularly with the sales force to evaluate the market conditions/trends and give recommendations to GM
• Collaborate closely and effectively with the product development team and other functions
• Analyze the competitive moves and issues quarterly summary to management with recommendations

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

نوفمبر 2016 - نوفمبر 2017

ROSSONERO / MICHEL ZOUGHAIB JEWELLERY

الكسليك، لبنان

نوفمبر 2016 - نوفمبر 2017

• Develops the company marketing strategies in line with the set objectives
• Coordinates marketing campaigns with sales activities
• Measures the campaigns results especially on all media supports and provide the management with
• periodic reports in order to evaluate the campaign effectiveness
• Defines the yearly marketing budget
• Establishes a solid communication channel with all media to ensure the most effective messaging and organizations positioning.
• Grows the online presence for the brand through a comprehensive online strategy & activation
• Handles new product/brand launching in terms of stores, events, etc..
• Consumer & market research
• Responsible for brand management and corporate identity.
• Coordinates with advertising agencies
• Maintains effective internal communications to ensure that all relevant company functions are
• kept informed of marketing objectives.
• Analyzes and creates relationships with potential strategic partners to fortify the company marketing and positioning.
• Analyze the competitive moves and issue quarterly summary to management with recommendations

مجال الشركة:
المجوهرات والذهب

Sales & Marketing Manager

يناير 2016 - نوفمبر 2016

BIM POS

بيروت، لبنان

يناير 2016 - نوفمبر 2016

BIM POS SARL, the leading hospitality/retail management software offers an intuitive and fully fledged end-to-end software and hardware solution: A major technology system which covers the complete business cycle of any hospitality or food service industry the simple and professional way.

- Offer necessary product knowledge and technical expertise translating into successful sales.
- Publish go-to-market strategy setting up product positioning, target customers and end users.
- Update sales team and dealer network on new software developments.
- Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
- Identifies marketing opportunities by identifying consumer requirements; defining market, competitors share, and competitors strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Coordinate with sales team to develop selling tools for presentations, demos and trade shows.
- Suggest new product concepts and enhancements.
- Set up and publish to ensure sales personnel are in sync with customer needs and goals.
- Determine, advise and close software sales agreements with company executives.
- Present proposals on potential clients needs.
- Present quotes and suggest solutions on customers needs.
- Uncover potential clients needs to sell solutions.
- Update on product information, pricing and contract terms.
- Assist sales through calls and web based presentations to maintain product positioning and strategies.
- Uncover potential partnerships locally and internationally
- Conduct effective induction and orientation sessions to train store managers, cashiers, accountants, etc...

مجال الشركة:
تطوير البرمجيات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

فبراير 2015 - يناير 2016

NAKHAL TRAVEL

بيروت، لبنان

فبراير 2015 - يناير 2016

• Develop and implement comprehensive and innovative marketing plans and business development strategies across each market the company is currently serving and seeking to serve
• Monitors competition by gathering current marketplace information on pricing, services, etc...
• Handle the business development of Light House projects in Turkey
• Online community management
• Manage CRM system and database

مجال الشركة:
وكالات السفر

Marketing Manager

فبراير 2015 - أكتوبر 2015

NAKHAL Travel

بيروت، لبنان

فبراير 2015 - أكتوبر 2015

Nakhal Travel, Hoojoozat, Hertz

- Develop and implement comprehensive and innovative marketing plans and business development strategies across each market the company is currently serving and seeking to serve
- Monitors competition by gathering current marketplace information on pricing, services, etc...
- Prepare media plans and communication briefs
- Handle the business development of Light House projects in Turkey
- Coordinate with graphic designer/ advertising agencies
- Prepare budget statements
- Handle advertising campaigns in terms of media booking. Achieve frequent, timely and positive media coverage across all available media.
- Prepare action plans for exhibitions, events, roadshows: Coordinating events including meetings, speaking engagements, seminars, trade shows and exhibits
- Online community management
- Conduct market research in order to identify market requirements for current and future services
- Manage CRM system and database

مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
التسويق والعلاقات العامة

Assistant Marketing Manager

سبتمبر 2014 - فبراير 2015

Plus Holding Sal

بيروت، لبنان

سبتمبر 2014 - فبراير 2015

A Media & Real Estate Company
Plus Properties, Group Plus, Plus Brokers, Plus Invest

- Assist Marketing Manager
- Write marketing briefs
- Coordinate with Graphic designer/ advertising agencies
- Prepare Budget statements
- Coordinate with suppliers
- Prepare action plans for exhibitions, events, roadshows: Coordinating events including meetings, speaking engagements, seminars, trade shows and exhibits supervised by the immediate Manager.
- Contribute to the Marketing Plan
- Media Monitoring
- Online Community Management; Digital Presence Website & Social Media
- Handle inventory
- Prepare booking orders and barter statements; Prepare and dispatch Press Releases to Media
- Market research;spotting potential opportunities and analyzing competition.
- Manage CRM system and database

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Assistant Marketing Manager

سبتمبر 2014 - فبراير 2015

Plus Holding

بيروت، لبنان

سبتمبر 2014 - فبراير 2015

Plus Properties, Group Plus, Plus Brokers, Plus Management, Plus Invest

• Coordinate with graphic designer/ advertising agencies
• Prepare action plans for exhibitions, events, and roadshows, budget management
• Online community management; digital presence website & social media
• Prepare booking orders and barter statements; prepare and dispatch press releases to media
• Manage CRM system and database

Selected Accomplishments:
• Developing and implementing comprehensive and innovative marketing plans and business development strategies for three real estate projects in Lebanon and Cyprus.
• Implementing and managing the CRM database and serve as the main administrator

مجال الشركة:
العقارات

Digital Database Administrator (Consultant

يونيو 2014 - يناير 2015

SAYIDATY MALL

بيروت، لبنان

يونيو 2014 - يناير 2015

Responsible for the data on the entire Sayidaty Mall website

مجال الشركة:
الإنترنت والتجارة الإلكترونية

Digital Database Administrator - Consultant - Part Time

أغسطس 2014 - ديسمبر 2014

Sayidaty Mall

بيروت، لبنان

أغسطس 2014 - ديسمبر 2014

Manage Sayidaty Mall virtual website backoffice

مجال الشركة:
الإنترنت والتجارة الإلكترونية
الدور الوظيفي:
إدارية

Group Senior Marketing Associate

أغسطس 2013 - سبتمبر 2014

Sehnaoui Plant Group of Companies

بيروت، لبنان

أغسطس 2013 - سبتمبر 2014

- Developing and implementing comprehensive and innovative marketing plans and business development strategies across each market the company is currently operating and seeking to enter.

- Prepare marketing strategies for each operating market and markets the company is seeking to enter, to help the company focus its limited resources on the most attractive opportunities to increase sales and market penetration, allowing each team to maintain... a sustainable competitive advantage.

- Develop and update all external marketing material, including the company website and company brochures.

- Prepare the annual events calendar, manage the preparation for all events, and develop an annual budget, including the cost contribution for attendance of all partner companies and suppliers.

- Maintain and keep up to date the content of all internal and client databases.

- Implement and manage the CRM database and serve as the main administrator of the CRM system Work

مجال الشركة:
البناء والتشييد
الدور الوظيفي:
التسويق والعلاقات العامة

Group Senior Marketing Associate

أغسطس 2013 - سبتمبر 2014

SEHNAOUI PLANT GROUP OF COMPANIES

بيروت، لبنان

أغسطس 2013 - سبتمبر 2014

Marketing Specialist, 8/2012 to 8/2013
• Developing and implementing comprehensive and innovative marketing plans and business development strategies across each market the company is currently operating and seeking to enter.
• Prepare marketing strategies for each operating market and markets the company is seeking to enter, to help the company focus its limited resources on the most attractive opportunities to increase sales.

مجال الشركة:
البناء والتشييد

Marketing Specialist

أغسطس 2012 - أغسطس 2013

Sehnaoui Plant Group of Companies

بيروت، لبنان

أغسطس 2012 - أغسطس 2013

- Developing and implementing comprehensive and innovative marketing plans and business development strategies across each market the company is currently operating and seeking to enter.

- Prepare marketing strategies for each operating market and markets the company is seeking to enter, to help the company focus its limited resources on the most attractive opportunities to increase sales and market penetration, allowing each team to maintain... a sustainable competitive advantage.

- Develop and update all external marketing material, including the company website and company brochures.

- Prepare the annual events calendar, manage the preparation for all events, and develop an annual budget, including the cost contribution for attendance of all partner companies and suppliers.

- Maintain and keep up to date the content of all internal and client databases.

- Implement and manage the CRM database and serve as the main administrator of the CRM system Work

مجال الشركة:
البناء والتشييد
الدور الوظيفي:
التسويق والعلاقات العامة

Sales Executive/Training & Development Specialist

يونيو 2009 - أغسطس 2012

BIMPOS

بيروت، لبنان

يونيو 2009 - أغسطس 2012

- Sell software solutions to consumers.

- Demonstrate products and show consumers how to maximize their features.

- Explain different customizable features.

- Monitors competition by gathering current marketplace information on pricing, products, etc...

- Recommends changes in products, service and policy by evaluating results and competitive developments.

- Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.

- Contributes to team effort by accomplishing related results as needed.

- Responsible for training store managers, owners, purchasing & warehouse managers on implementing a complete ERP solution.

- Evaluating complete ERP solution training and development programs.

- Monitoring and reviewing the progress of trainees through discussions with managers.

- Supervising and monitoring progress made via training programs.

- Ensuring that statutory training requirements are met.

- Support clients over the phone.

- Continuous follow-up meetings and assessment to ensure proper implementation of the software.

مجال الشركة:
تطوير البرمجيات
الدور الوظيفي:
التدريس والشؤون الأكاديمية

Sales & Marketing Executive/ Training & Development Specialist

يونيو 2009 - يوليو 2012

BIM POS

بيروت، لبنان

يونيو 2009 - يوليو 2012

Beverage Industry Sales & Marketing Executive/ Training & Development Specialist, 6/2009 to 7/2012
• Developed marketing programs for a variety of business-to-business/Business to Consumers clients
• Used an integrated approach to create balanced programs for clients to build their respective sector and businesses.
• Monitors competition by gathering current marketplace information on pricing, products, etc...
• Recommends changes in products, service and policy by evaluating results and competitive developments.
• Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.

Selected Accomplishments:
• Expanded client base by 20% in 2 years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
• Development of Loyalty card system, boosted customers loyalty revealed through continuous buying.

مجال الشركة:
تطوير البرمجيات

Barista / Shift Supervisor

نوفمبر 2008 - يونيو 2009

Starbucks

غير ذلك

نوفمبر 2008 - يونيو 2009

-Making and selling Starbucks drinks and merchandise.

مجال الشركة:
المطاعم وخدمات الطعام
الدور الوظيفي:
المبيعات

التعليم

American University of Science & Technology "AUST"

يونيو 2024

يونيو 2024

ماجستير، Strategic Management

لبنان

المعدل التراكمي (نقاط): 3.5 من 4

المعدل التراكمي (نقاط): 3.5 من 4

American University of Beirut (AUB)

أبريل 2024

أبريل 2024

دبلوم، Online Community Management

لبنان

- Develop online visual identity, etiquette and content research and creation - Learn best online practices of customer relations and public relations - Create online marketing strategy, campaigns and advertisements based on the market - Derive analytics and metrics and build on them for best online results and client-facing reports - Advance digital engagement strategies across stakeholders

Wydner Coaches

أبريل 2024

أبريل 2024

دبلوم، Sales

لبنان

المعدل التراكمي (نقاط): 3.8 من 4

المعدل التراكمي (نقاط): 3.8 من 4

The Big Kahuna Sales Workshop

Shaw Academy

مارس 2024

مارس 2024

دبلوم، Digital Marketing

المملكة المتحدة

المعدل التراكمي (نقاط): 3.8 من 4

المعدل التراكمي (نقاط): 3.8 من 4

American University of Science & Technology

فبراير 2024

فبراير 2024

بكالوريوس، Marketing & Advertising

لبنان

المعدل التراكمي (نقاط): 3.6 من 4

المعدل التراكمي (نقاط): 3.6 من 4

- Brand Management​ - Advertising Placement - Accounting. - Marketing Strategies - Market Research - Media Planning - Pricing Strategies/International Marketing Strategies
عرض المرفق

Shaw Academy

يناير 2017

يناير 2017

بكالوريوس، Diploma in Digital Marketing,

أيرلندا

WYDNER COACHES, Harvard University Coach

يناير 2016

يناير 2016

بكالوريوس، Certificate in The Big Kahuna Sales Coaching Program,

لبنان

American University of Science and Technology (AUST)

يناير 2015

يناير 2015

ماجستير، Master's Degree in Strategic Management,

لبنان

American University of Beirut (AUB)

يناير 2013

يناير 2013

بكالوريوس، Certificate in Online Community Management,

لبنان

American University of Science and Technology (AUST)

يناير 2013

يناير 2013

دبلوم عالي، Bachelor Degree in Marketing & Advertising,

لبنان

College de la Sagesse Jdeideh

يناير 2008

يناير 2008

الثانوية العامة أو ما يعادلها، Baccalaureate,

لبنان

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Large Account Sales
Expert
Large Account Sales
Expert
Marketing Effectiveness
Expert
Marketing Effectiveness
Expert
Sales Campaigns
Expert
Sales Campaigns
Expert
Word Of Mouth Marketing
Expert
Word Of Mouth Marketing
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
COMMUNITY MANAGEMENT
Expert
COMMUNITY MANAGEMENT
Expert
SALES
Expert
SALES
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
TURNAROUND TIME
Expert
TURNAROUND TIME
Expert
EXHIBITIONS
Expert
EXHIBITIONS
Expert
EMAIL MARKETING
Expert
EMAIL MARKETING
Expert
REAL ESTATE
Expert
REAL ESTATE
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
RESEARCH
Expert
RESEARCH
Expert
Self-Discipline
Intermediate
Self-Discipline
Intermediate
Interpersonal Skill
Intermediate
Interpersonal Skill
Intermediate
Social Media
Expert
Social Media
Expert
Google Adwords
Intermediate
Google Adwords
Intermediate
Marketing Mix
Expert
Marketing Mix
Expert
Large Account Sales
Expert
Large Account Sales
Expert
Marketing Effectiveness
Expert
Marketing Effectiveness
Expert
Sales Campaigns
Expert
Sales Campaigns
Expert
Word Of Mouth Marketing
Expert
Word Of Mouth Marketing
Expert

اللغات

الانجليزية
متوسط
العربية
متمرّس
الفرنسية
متوسط

التدريب و الشهادات

الشهادات
.
AUST
Jan 2012 - May 2012