Dawood Malhi

• Developed a catalog optimizer module that improved asset utilization and ROI analysis, providing actionable insights
for ordering, forecasting, and performance benchmarking, driving higher profitability for enterprise rental companies.
• Worked on a page rendering service to minimize full page refreshes by implementing snapshots of model properties
and partial updates based on AJAX, which improved user experience and delivered ~80% better page performance.
• Evaluated multiple AI agents (e.g., Anthropic Claude, Cursor) to determine suitability for the companys code base,
implementing domain-specific features to assess performance, and identify areas where AI could speed up
development.
• Reviewed pull requests of peers andjunior developers, ensuring code quality and adherence to best practices.
Feedback was provided to support learning and maintain consistency across the codebase.

• Built an in-app CRM by introducing dynamic customer and order states for a full view of the customer life-cycle,
offering analytics that revealed renting patterns and enabled personalized re-engagement from history.
• Enhanced Shopify and WordPress plugins for EZRentout, expanding the apps reach to a wider market and contributing
to increased sales.
• Worked on a recommendation service that suggested items for purchase or rent based on user history and trends,
increasing customer sales.
• Implemented multi-currency processing, enabling users to conduct business across multiple regions and currencies.
• Mentored multiple junior developers on the product tech stack and later guided them through their first feature
implementations early in their tenure, ensuring smooth onboarding and faster contributions.
• Collaborated with product managers to refine specifications, aligning them with industry standards and user
requirements.
• Optimized legacy SQL queries, improving page load times while reducing server RAM usage.
• Redesigned and standardized front-end code for web application pages, improving both usability and visual experience.
• Automated workflows with CronJobs, reducing manual effort to zero and boosting operational efficiency.
• Resolved database corruption issues that span 5-8 years, implementing measures to ensure future data integrity.

• Designed a robust payment engine to streamline payments, refunds, and cancellations across multiple payment
gateways, reducing code complexity, and improving efficiency with processing times shortened by 15-40%.
• Upgraded integrations of QuickBooks and Xero with EZRentOut by adding new functionalities and resolving errors,
simplifying financial processes.
• Integrated Square Gateway, enabling online and in-person payments for thousands of customers.
• Boosted email system performance built on AWS SES, resulting in a reduction in search and filtering times.
• Implemented ElasticSearch for modules, reducing search / filtering times and improving overall system efficiency.
• Built an internal data analysis service, providing insight into customer benefits with quarterly and yearly reporting.
• Addressed time zone issues, ensuring accurate scheduling and synchronization ofvarious modules of the application.
• Created API endpoints that automated workflows and enhanced customization for application users.
• Resolved critical code bugs, addressing nearly 120+ issues and boosting overall system stability and user satisfaction.